Senior Brand Merchandiser—Product, Content & Storytelling Lead
Will Leather Goods, Eugene, OR, United States
Bring premium leather products to market through storytelling and merchandising.
If you want to know about the requirements for this role, read on for all the relevant information.
We seek a
Senior Brand Merchandiser/Storyteller with deep experience in premium fashion or accessories who understands how product, merchandising, and storytelling work together to build a brand .
This is a
hands-on role
for someone who enjoys working directly with
product, storytelling, photography, and merchandising execution .
At Will Leather Goods ,
merchandising begins with the product itself—its materials, construction, history, and purpose.
The right candidate will
translate these qualities into compelling visual and written stories
that connect craftsmanship to the customer, convey the brand’s vision, and engage multiple audiences.
Shape how a globally recognized, artisan-crafted brand is seen, felt, and experienced across
retail, e-commerce, and wholesale .
About Will Leather Goods Founded by Will Adler in 2007, Will Leather Goods is not just a company—it’s a
story , a journey from the boardwalks of Venice Beach to
boutiques and e-commerce worldwide . With over four decades in leather, Will Adler has built an iconic brand celebrated for
rugged elegance, artisan craftsmanship, and a lifetime guarantee .
Our family-run business offers
premium leather goods
with a
100% guarantee , five retail locations, e-commerce, and wholesale to over 400 doors, including
top department and specialty stores .
Our customers invest in our goods for life, and every product carries that promise forward.
We are also a long-term
Nike licensee — Nike Golf, Skateboard, Streetwear, Jordan Golf, and Nike buckles —with
global distribution licenses
for belts, wallets, and bags. Our team operates with the
pace, expectations, and standards of a coastal brand . The work is passionate, the bar is high, and the right person will have
real creative influence
on how the brand grows.
Eugene offers the best of both worlds: lifestyle balance paired with professional momentum.
Relocation assistance is available for qualified hires.
The Role The ideal candidate already understands the landscape of premium leather goods and heritage-driven accessory brands and is comfortable operating within that level of product quality, storytelling, and brand standards.
The Senior Brand Merchandiser/Storyteller
shapes how collections are
presented, perceived, and experienced . You’ll identify the
underlying narratives
that convey our
brand vision , connect effectively with
diverse customer demographics , and ensure every product
communicates its craftsmanship, story, and promise . xsgimln
Qualifications Experience in
fashion, accessories, or premium consumer goods merchandising Demonstrated strong understanding of the brands competing in premium leather goods and accessories, using that insight to inform merchandising, storytelling, and product positioning. Strong
copywriting and storytelling
ability Demonstrated
visual taste and brand sensibility Experience collaborating across
product, marketing, and creative teams
Key Responsibilities Acquire and internalize deep knowledge of
products, creative process, inventory, and delivery schedules Develop and manage a
merchandising calendar
aligned with growth objectives Provide content and product guidance to
marketing and sales
across
e-commerce, retail, social media, wholesale, and affiliates Develop
storytelling strategy
and
create copywriting content
for email, website, social media, sales materials, and catalogs Analyze existing content and develop
new assets
to support the merchandising calendar Collaborate with the
CEO/Creative Director
on
photo and video assets
for current and upcoming products Plan and execute
product photography and video
for
marketing, sales, and social media Define
editorial strategy
and support content development for the
online journal/blog
If you want to know about the requirements for this role, read on for all the relevant information.
We seek a
Senior Brand Merchandiser/Storyteller with deep experience in premium fashion or accessories who understands how product, merchandising, and storytelling work together to build a brand .
This is a
hands-on role
for someone who enjoys working directly with
product, storytelling, photography, and merchandising execution .
At Will Leather Goods ,
merchandising begins with the product itself—its materials, construction, history, and purpose.
The right candidate will
translate these qualities into compelling visual and written stories
that connect craftsmanship to the customer, convey the brand’s vision, and engage multiple audiences.
Shape how a globally recognized, artisan-crafted brand is seen, felt, and experienced across
retail, e-commerce, and wholesale .
About Will Leather Goods Founded by Will Adler in 2007, Will Leather Goods is not just a company—it’s a
story , a journey from the boardwalks of Venice Beach to
boutiques and e-commerce worldwide . With over four decades in leather, Will Adler has built an iconic brand celebrated for
rugged elegance, artisan craftsmanship, and a lifetime guarantee .
Our family-run business offers
premium leather goods
with a
100% guarantee , five retail locations, e-commerce, and wholesale to over 400 doors, including
top department and specialty stores .
Our customers invest in our goods for life, and every product carries that promise forward.
We are also a long-term
Nike licensee — Nike Golf, Skateboard, Streetwear, Jordan Golf, and Nike buckles —with
global distribution licenses
for belts, wallets, and bags. Our team operates with the
pace, expectations, and standards of a coastal brand . The work is passionate, the bar is high, and the right person will have
real creative influence
on how the brand grows.
Eugene offers the best of both worlds: lifestyle balance paired with professional momentum.
Relocation assistance is available for qualified hires.
The Role The ideal candidate already understands the landscape of premium leather goods and heritage-driven accessory brands and is comfortable operating within that level of product quality, storytelling, and brand standards.
The Senior Brand Merchandiser/Storyteller
shapes how collections are
presented, perceived, and experienced . You’ll identify the
underlying narratives
that convey our
brand vision , connect effectively with
diverse customer demographics , and ensure every product
communicates its craftsmanship, story, and promise . xsgimln
Qualifications Experience in
fashion, accessories, or premium consumer goods merchandising Demonstrated strong understanding of the brands competing in premium leather goods and accessories, using that insight to inform merchandising, storytelling, and product positioning. Strong
copywriting and storytelling
ability Demonstrated
visual taste and brand sensibility Experience collaborating across
product, marketing, and creative teams
Key Responsibilities Acquire and internalize deep knowledge of
products, creative process, inventory, and delivery schedules Develop and manage a
merchandising calendar
aligned with growth objectives Provide content and product guidance to
marketing and sales
across
e-commerce, retail, social media, wholesale, and affiliates Develop
storytelling strategy
and
create copywriting content
for email, website, social media, sales materials, and catalogs Analyze existing content and develop
new assets
to support the merchandising calendar Collaborate with the
CEO/Creative Director
on
photo and video assets
for current and upcoming products Plan and execute
product photography and video
for
marketing, sales, and social media Define
editorial strategy
and support content development for the
online journal/blog