Digital UX Strategist, Principal
Blue Shield Of California, San Diego, CA, United States
Job Description
Your Role
The Digital Experience, Design and Content (DEDC) team's User Experience team is responsible for the user experience and look and feel of Blue Shield of California's digital products and websites. The Digital UX Strategist, Principal will report to the Sr. Manager of User Experience. In this role you will play a critical role in shaping Blue Shield of California's future-state digital products by defining end-to-end experience strategy across complex member, provider, employer, and prospect journeys. You will operate as a senior individual contributor and thought leader, translating business and customer needs into cohesive, AI-enabled, and scalable solutions. Your work will directly influence product strategy, experience quality, and the organization's ability to deliver personalized, modern digital experiences at scale.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will: Act as the go-to specialist in designing the end-to-end experiences-from big-picture thinking to detailed execution-across Prospect, Member, Provider, and Employer/Broker digital products Present cohesive plans for UX participation with working teams and digital products Actively coach other UX Strategists and scrum team designers on best practices regarding approach to solution design and implementation Evaluate new solutions and key digital products Make recommendations to user experience, product and development leadership to improve current processes Lead end-to-end experience strategy across complex, cross-platform digital journeys, ensuring alignment between business objectives, user needs, and technical feasibility across platforms such as AEM, mobile apps, and web-based apps Define and evolve AI-enabled and data-informed design approaches, including experimentation, personalization, and intelligent automation within digital experiences Partner closely with product, engineering, data, and content teams to shape solution direction from early discovery through delivery and optimization Drive continuous discovery and service design practices to identify systemic experience opportunities and inform roadmap prioritization Establish experience frameworks, principles, and standards that enable consistency, scalability, and quality across the digital ecosystem Qualifications
Your Knowledge and Experience
Requires a college degree or equivalent experience Requires at least 10 years of prior relevant experience Requires deep expertise in full-stack product design, including UX, interaction design, visual design, service design, and advanced prototyping using industry standard tools like Figma Requires proven experience leading experience strategy and design for complex, multi-journey digital products across AEM, mobile apps, and web-based app platforms like Angular Requires strong ability to partner with product and engineering leaders to influence roadmap decisions and solution direction Requires experience applying AI-informed or data-driven design practices, including experimentation, personalization, or intelligent automation within digital experiences Experience coaching or mentoring senior designers and strategists in modern product design and continuous discovery practices Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
About the Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest.
We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. Human.
We strive to listen and communicate effectively, showing empathy by understanding others' perspectives. Courageous.
We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
For most teams, this means coming into the office two days per week. Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need. For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
Your Role
The Digital Experience, Design and Content (DEDC) team's User Experience team is responsible for the user experience and look and feel of Blue Shield of California's digital products and websites. The Digital UX Strategist, Principal will report to the Sr. Manager of User Experience. In this role you will play a critical role in shaping Blue Shield of California's future-state digital products by defining end-to-end experience strategy across complex member, provider, employer, and prospect journeys. You will operate as a senior individual contributor and thought leader, translating business and customer needs into cohesive, AI-enabled, and scalable solutions. Your work will directly influence product strategy, experience quality, and the organization's ability to deliver personalized, modern digital experiences at scale.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will: Act as the go-to specialist in designing the end-to-end experiences-from big-picture thinking to detailed execution-across Prospect, Member, Provider, and Employer/Broker digital products Present cohesive plans for UX participation with working teams and digital products Actively coach other UX Strategists and scrum team designers on best practices regarding approach to solution design and implementation Evaluate new solutions and key digital products Make recommendations to user experience, product and development leadership to improve current processes Lead end-to-end experience strategy across complex, cross-platform digital journeys, ensuring alignment between business objectives, user needs, and technical feasibility across platforms such as AEM, mobile apps, and web-based apps Define and evolve AI-enabled and data-informed design approaches, including experimentation, personalization, and intelligent automation within digital experiences Partner closely with product, engineering, data, and content teams to shape solution direction from early discovery through delivery and optimization Drive continuous discovery and service design practices to identify systemic experience opportunities and inform roadmap prioritization Establish experience frameworks, principles, and standards that enable consistency, scalability, and quality across the digital ecosystem Qualifications
Your Knowledge and Experience
Requires a college degree or equivalent experience Requires at least 10 years of prior relevant experience Requires deep expertise in full-stack product design, including UX, interaction design, visual design, service design, and advanced prototyping using industry standard tools like Figma Requires proven experience leading experience strategy and design for complex, multi-journey digital products across AEM, mobile apps, and web-based app platforms like Angular Requires strong ability to partner with product and engineering leaders to influence roadmap decisions and solution direction Requires experience applying AI-informed or data-driven design practices, including experimentation, personalization, or intelligent automation within digital experiences Experience coaching or mentoring senior designers and strategists in modern product design and continuous discovery practices Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
About the Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest.
We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. Human.
We strive to listen and communicate effectively, showing empathy by understanding others' perspectives. Courageous.
We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
For most teams, this means coming into the office two days per week. Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need. For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.