Content Strategist Job at Service Specialists Ltd in Madison

Location : Within ~3 hours of Ridgeland, MS A successful marketing agency is seeking a Content Strategist to guide the structure, messaging, and purpose behind its digital presence. This role focuses on strategic website content planning, ensuring every page, message, and user interaction serves a clear objective. This is not a social media or content creator role. Instead, the Content Strategist will work cross-functionally to organize and direct the elements of a website — aligning design, messaging, and user experience to support business goals. Key Responsibilities Develop and oversee the content strategy and structure for company websites Plan and organize website pages to ensure clear messaging and user flow Collaborate with designers, developers, and internal stakeholders to bring web experiences together Define content hierarchy, navigation, and page purpose Ensure website content aligns with brand voice, marketing goals, and user needs Review and refine website copy and messaging for clarity and impact Analyze user behavior and site performance to improve engagement and effectiveness Guide the development of new website sections, landing pages, and digital experiences Qualifications 2+ years of experience in content strategy, digital marketing, web strategy, or similar roles Strong understanding of how websites are structured to drive engagement and conversions Ability to connect business goals with website messaging and user experience Experience collaborating with designers and developers on digital projects Strong organizational and project management skills Preferred Background Experience working with website platforms or CMS tools (WordPress or similar) Familiarity with SEO and user experience principles Experience in marketing, digital strategy, or website planning For purposes of confidentiality, you can apply by emailing sfields@servicespecialists.com. #J-18808-Ljbffr