Performance Marketing Lead
Nichols College, Dudley, MA, United States
and the job listing Expires on April 6, 2026
Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better – that’s the spirit of Imaginuity. Learn more at www.imaginuity.com .
ABOUT THE POSITION The
Performance Marketing Lead
drives paid media strategy, translating client objectives into integrated, performance-focused campaigns across digital and traditional channels. This role partners closely with clients and internal teams to lead media planning, buying, execution, and optimization—while identifying growth opportunities through expanded investment, new channels, and additional services.
Ideal for a mid-level media professional, this position offers ownership of campaign performance, client communication, and revenue growth, along with the opportunity to begin mentoring junior team members. This role reports to the Media Planning Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets
Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios
Optimize and recommend paid campaigns across channels to drive measurable performance outcomes
Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI
Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results
Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact
Build and maintain strong client relationships, acting as a trusted media and performance advisor
Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights
PREFERRED QUALIFICATIONS
2–3 years of hands‑on experience in paid media, performance marketing, or integrated media planning and buying
Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels
Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI
Demonstrated ability to connect media performance to broader business goals and revenue impact
Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders
Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Demonstrated ability building and maintaining client relationships and collaborating cross‑functionally with creative, analytics, and account teams
WHAT WE OFFER YOU
90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Short-Term Disability Insurance
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Generous Employee Referral Program
Casual Dress Code
Free Snacks & Beverages
Professional Development Opportunities
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.
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Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better – that’s the spirit of Imaginuity. Learn more at www.imaginuity.com .
ABOUT THE POSITION The
Performance Marketing Lead
drives paid media strategy, translating client objectives into integrated, performance-focused campaigns across digital and traditional channels. This role partners closely with clients and internal teams to lead media planning, buying, execution, and optimization—while identifying growth opportunities through expanded investment, new channels, and additional services.
Ideal for a mid-level media professional, this position offers ownership of campaign performance, client communication, and revenue growth, along with the opportunity to begin mentoring junior team members. This role reports to the Media Planning Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets
Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios
Optimize and recommend paid campaigns across channels to drive measurable performance outcomes
Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI
Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results
Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact
Build and maintain strong client relationships, acting as a trusted media and performance advisor
Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights
PREFERRED QUALIFICATIONS
2–3 years of hands‑on experience in paid media, performance marketing, or integrated media planning and buying
Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels
Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI
Demonstrated ability to connect media performance to broader business goals and revenue impact
Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders
Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Demonstrated ability building and maintaining client relationships and collaborating cross‑functionally with creative, analytics, and account teams
WHAT WE OFFER YOU
90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Short-Term Disability Insurance
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Generous Employee Referral Program
Casual Dress Code
Free Snacks & Beverages
Professional Development Opportunities
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.
#J-18808-Ljbffr