Demand Generation Manager Read More...
Okaloneworker, Oklahoma City, OK, United States
Demand Generation Manager –North America
Position Overview
The Demand Generation Manager willbe responsible for building and executing integrated marketing programs that drive awareness, engagement, and pipeline growth for OK Alone in the United States. Thisnewly createdrole will focus on digital-first strategies ,leveragingpaid media,GEO/SEO, content marketing, and marketing automation to generate qualified leads across priority sectorsin North America. The ideal candidate combines strategic thinking with hands-on execution , understands the nuances of an immature market, and can adapt campaigns to educate buyers while driving measurable ROI. Key Responsibilities
Develop and own the North Americandemand generation strategy , aligned with OKAlone’sGTM priorities and revenue goals. Define campaignobjectives, KPIs, and budgets for digital channels (GEO/SEO, PPC, paid social, display). Collaborate with the Marketing Director andsalesteam to ensure alignment between marketing and sales . Campaign Execution Launch andoptimize multi-channel campaigns targeting industriesand regions. Work with our Performance Marketing Manager to deliver paid media programs (Google Ads, LinkedIn Ads) and ensure keyword targeting reflects sector-specific pain points. Oversee marketing automation workflows in Pardot/Salesforce for lead nurturing and scoring, with an Automation Manager toexecute campaigns. Create focused ABMcampaigns for selected prospects in key industry segments. Content & Messaging Work withinternalcontent teams to create segment-specific assets (blogs, whitepapers, webinars, video) that educate and convert. Ensure messaging aligns with OKAlone’s value proposition and messaging hierarchy. Analytics & Optimization Track campaign performance across channels; report on lead volume, CPL, pipeline contribution, and ROI . Use data to continuouslyoptimizetargeting, creative, and spend allocation . Partnership & Event Support Collaborate on co-marketing initiatives with partners. Support event-driven campaigns with pre- and post-event digital amplification. If your experience matches what we’re looking for, then apply today: Please note: Due to the high volume of applications, we will not be able to respond to all candidates. If you have not been contacted within two weeks of submitting your application then you have not been successful. If we do not contact you this time, we will hold your details (in line with GDPR) for a period of 12-months, in case a suitable opportunity arises. If you do not wish your details to be stored then please request this on your cover letter.
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Position Overview
The Demand Generation Manager willbe responsible for building and executing integrated marketing programs that drive awareness, engagement, and pipeline growth for OK Alone in the United States. Thisnewly createdrole will focus on digital-first strategies ,leveragingpaid media,GEO/SEO, content marketing, and marketing automation to generate qualified leads across priority sectorsin North America. The ideal candidate combines strategic thinking with hands-on execution , understands the nuances of an immature market, and can adapt campaigns to educate buyers while driving measurable ROI. Key Responsibilities
Develop and own the North Americandemand generation strategy , aligned with OKAlone’sGTM priorities and revenue goals. Define campaignobjectives, KPIs, and budgets for digital channels (GEO/SEO, PPC, paid social, display). Collaborate with the Marketing Director andsalesteam to ensure alignment between marketing and sales . Campaign Execution Launch andoptimize multi-channel campaigns targeting industriesand regions. Work with our Performance Marketing Manager to deliver paid media programs (Google Ads, LinkedIn Ads) and ensure keyword targeting reflects sector-specific pain points. Oversee marketing automation workflows in Pardot/Salesforce for lead nurturing and scoring, with an Automation Manager toexecute campaigns. Create focused ABMcampaigns for selected prospects in key industry segments. Content & Messaging Work withinternalcontent teams to create segment-specific assets (blogs, whitepapers, webinars, video) that educate and convert. Ensure messaging aligns with OKAlone’s value proposition and messaging hierarchy. Analytics & Optimization Track campaign performance across channels; report on lead volume, CPL, pipeline contribution, and ROI . Use data to continuouslyoptimizetargeting, creative, and spend allocation . Partnership & Event Support Collaborate on co-marketing initiatives with partners. Support event-driven campaigns with pre- and post-event digital amplification. If your experience matches what we’re looking for, then apply today: Please note: Due to the high volume of applications, we will not be able to respond to all candidates. If you have not been contacted within two weeks of submitting your application then you have not been successful. If we do not contact you this time, we will hold your details (in line with GDPR) for a period of 12-months, in case a suitable opportunity arises. If you do not wish your details to be stored then please request this on your cover letter.
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