Managers, Fanatics App GTM
Fanatics, New York, NY, United States
Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform with our loyalty currency FanCash and loyalty program Fanatics ONE connecting fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across Fanatics businesses that ignites the power of sports to foster connections, inspire change, and drive community.
The Manager, Fanatics App GTM will play a key role in bringing the Fanatics App value proposition to life across the end-to-end customer journey. This role supports go-to-market planning, campaign execution, and product adoption as we scale the app as an ecosystem growth platform. You will help translate strategy into action, ensuring launches execute smoothly, communications resonate with fans, and initiatives drive engagement, cross-vertical discovery, and ecosystem lifetime value. Acting as a link between Brand, Product, and the voice of the customer, you will help ensure the Fanatics App delivers a cohesive experience across the Fanatics platform.
Responsibilities
Support development of the annual Fanatics App marketing campaign calendar, ensuring initiatives align with ecosystem commercial priorities and key Fanatics moments.
Support execution of Fanatics App GTM initiatives by coordinating campaign briefs, timelines, and cross-functional alignment across channel teams and OpCos to ensure launches go live successfully.
Support development of Fanatics App GTM playbooks that define how ecosystem commercial moments come to life in-app, including both large-scale launches and ongoing BAU activations.
Partner with CRM, Product, Analytics, and OpCo teams to deliver integrated campaigns that drive engagement with Fanatics App experiences including Shop, Free-to-Play, Challenges, and other app-native features.
Assist in positioning and messaging for Fanatics App value propositions and product features, collaborating with Brand and Creative teams to bring campaigns and launches from concept through execution.
Track campaign performance and report on key KPIs, identifying opportunities to optimize engagement, strengthen cross-OpCo discovery, and increase ecosystem lifetime value.
Experience and Skills
3–5 years of experience in GTM, integrated marketing
Bachelor’s degree in Marketing, Communications, or related field.
Strong organizational skills with ability to manage multiple projects and deadlines.
Experience working cross-functionally and building alignment across teams.
Excellent written and verbal communication skills.
Comfortable working in a fast-paced, growth-stage environment.
Passionate about sports, fandom, and creating meaningful customer experiences.
Willingness to travel for key events and offsites.
The base salary range for this role is $115,000 - $130,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics annual bonus program. *Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Job Info
Posting Date 03/16/2026, 11:30 PM
Locations 95 Morton St, New York, NY, 10014, US (Hybrid)
#J-18808-Ljbffr
The Manager, Fanatics App GTM will play a key role in bringing the Fanatics App value proposition to life across the end-to-end customer journey. This role supports go-to-market planning, campaign execution, and product adoption as we scale the app as an ecosystem growth platform. You will help translate strategy into action, ensuring launches execute smoothly, communications resonate with fans, and initiatives drive engagement, cross-vertical discovery, and ecosystem lifetime value. Acting as a link between Brand, Product, and the voice of the customer, you will help ensure the Fanatics App delivers a cohesive experience across the Fanatics platform.
Responsibilities
Support development of the annual Fanatics App marketing campaign calendar, ensuring initiatives align with ecosystem commercial priorities and key Fanatics moments.
Support execution of Fanatics App GTM initiatives by coordinating campaign briefs, timelines, and cross-functional alignment across channel teams and OpCos to ensure launches go live successfully.
Support development of Fanatics App GTM playbooks that define how ecosystem commercial moments come to life in-app, including both large-scale launches and ongoing BAU activations.
Partner with CRM, Product, Analytics, and OpCo teams to deliver integrated campaigns that drive engagement with Fanatics App experiences including Shop, Free-to-Play, Challenges, and other app-native features.
Assist in positioning and messaging for Fanatics App value propositions and product features, collaborating with Brand and Creative teams to bring campaigns and launches from concept through execution.
Track campaign performance and report on key KPIs, identifying opportunities to optimize engagement, strengthen cross-OpCo discovery, and increase ecosystem lifetime value.
Experience and Skills
3–5 years of experience in GTM, integrated marketing
Bachelor’s degree in Marketing, Communications, or related field.
Strong organizational skills with ability to manage multiple projects and deadlines.
Experience working cross-functionally and building alignment across teams.
Excellent written and verbal communication skills.
Comfortable working in a fast-paced, growth-stage environment.
Passionate about sports, fandom, and creating meaningful customer experiences.
Willingness to travel for key events and offsites.
The base salary range for this role is $115,000 - $130,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics annual bonus program. *Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Job Info
Posting Date 03/16/2026, 11:30 PM
Locations 95 Morton St, New York, NY, 10014, US (Hybrid)
#J-18808-Ljbffr