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Communications Manager

Lakewood Church, Houston, TX, United States


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JOB DESCRIPTION The Communications Manager is responsible for managing one-on-one relationships with our Joel Osteen Ministries audience and Lakewood Church members, leading a team of writers to create compelling, on-brand copy across all marketing channels. This role ensures consistency in voice and tone, upholds standards, and drives messaging strategies aligned with business goals. The ideal candidate is a strong writer and strategic thinker with proven experience in leading high-performing creative teams.

This position reports directly to the Associate Director of Marketing.

ESSENTIAL JOB FUNCTIONS

Oversee all written content for campaigns, websites, social media, email, print, and video scripts to ensure consistency, clarity, and brand alignment

Lead, mentor, and manage a team of copywriters, providing feedback, training, and support for growth and development

Collaborate with creative, design, digital, and marketing teams to develop messaging strategies and content plans

Review and edit copy to ensure high quality, alignment with strategy, and accuracy

Manage the workflow and timelines of all writing projects, balancing multiple deadlines and priorities

Translate complex ideas into accessible, engaging content tailored to various audiences

Stay updated on industry trends, content best practices, and emerging channels

Partner with stakeholders to understand business objectives and deliver effective copy that drives results

Set management objectives that ensure alignment with overall marketing goals

Oversee retention communication strategies to nurture new contacts and deepen relationships with existing audiences, alongside vendors and other managers

Participate in broader marketing meetings and strategy sessions related to Direct Mail, Call Center, and Email

Perform other related duties as assigned

Direct Mail

Manage the Joel Osteen Ministries and Lakewood Church’s direct mail lifecycle from inception to thank-you and gift acknowledgments, working alongside the Church’s direct mail agency

Provide quality assurance for direct mail products moving into production

Acquire all necessary approvals for direct mail print production priorities throughout the creative routing process, including final approval of all artwork, formats, mock-ups, and proofs

Work with the direct mail agency to analyze past performance of mail campaigns and determine the most effective strategies for the future under the direction of the Director of Marketing

Congregation Communications

Manage marketing communications for bulletins, collateral, emails, and the call center, as well as other signature events at the Church

MINISTERIAL DUTIES As an employee of Lakewood Church, you are part of a 60+ year legacy of faith. You are a key part of our mission to take the hope found in Jesus to the world. As part of your responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and mission to our congregants, maintaining a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will include:

Regular attendance at Church services and classes

Serving as a Prayer Partner or as a volunteer in any ministry of the Church

Serving the community through local outreaches when needed by the Church

QUALIFICATIONS

Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs

Demonstrated Christ‑like character with professional appearance and conduct

Proven experience supervising and developing a team, with a demonstrated ability to effectively lead them towards achieving goals and objectives

Campaign management experience, defining targeting strategies that drive results

Proficient in brand messaging and content strategy

A professional level of proficiency in speaking and writing in both English and Spanish is required

Strong communication skills in written and spoken mediums

Excellent grammar, writing, and editing skills

Ability to manage multiple projects simultaneously

Effective time management skills with the ability to meet deadlines

Strong work ethic with the ability to solve problems and manage situations quickly and effectively

Excellent teamwork, interpersonal skills, and a friendly disposition

Ability to give and receive constructive critique

Proficiency with office software, including Microsoft Word, Excel, and PowerPoint

EDUCATION AND EXPERIENCE

Bachelor’s degree, preferably in marketing or an equivalent combination of education and experience

Minimum of 2 years of third‑party management experience

Minimum of 2 years in a leadership or management role

Minimum of 3 years of professional writing experience, with a strong portfolio demonstrating a range of content types (e.g., digital, print, long‑form, short‑form) is preferred

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