Director, Global CRM Technology
BD Mexico, San Diego, CA, United States
Job Description Summary
Job Description
We are
the makers of possible !
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.
The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech. The Director, Global CRM Technology report to the Senior Director, Global Commercial Technology and serves as the single, empowered owner of the global CRM product vision—balancing deep technical expertise with strong organizational influence to unlock new levels of commercial rigor, data integrity, and revenue performance in a highly matrixed operating environment.
This role will define and execute the strategy to harmonize global Salesforce (SFDC) instances and adjacent commercial systems while assessing organizational readiness for next generation CRM solution and leading the design, build, and phased rollout. The role owns the multi-year CRM roadmap, including sequencing, dependencies, investment trade-offs, and value realization.
A core accountability of this role is to partner closely with internal IT leadership to define and establish an insourcing approach that reduces reliance on System Integration partners over time. This includes assessing current delivery capabilities, identifying opportunities to increase internal ownership of CRM strategy and execution, and evolving the delivery model as needed to improve cost efficiency, delivery effectiveness, and long-term platform sustainability.
This is a highly visible, global role requiring the ability to influence across a complex matrix and make trade-offs that optimize for enterprise value, risk management, regulatory compliance, and user experience.
Responsibilities Product Strategy & Vision
Own and articulate the global CRM product vision and multi-year roadmap, aligned to Chief Revenue Office strategy, Business Unit needs, regional nuances, and global regulatory requirements.
Assess and define organizational readiness for next gen CRM solution, including people, process, technology, data, and operating model impacts; translate readiness findings into a sequenced, executable roadmap.
Collaborate with internal IT to define the target-state architecture for harmonized global SFDC and adjacent systems, including migration and rationalization from legacy and regional instances into next gen CRM solution.
Define the global CRM template to ensure strong global standards while enabling appropriate regional and Business Unit flexibility.
Partner deeply with Global Sales Intelligence and Global Sales Enablement to leverage data foundations, enable AI capabilities, and harmonize the commercial process and technology stack.
Partner with Global Sales Intelligence to shape CRM cloud foundation, interoperability, and analytics requirements supporting CRM and AI-enabled insights.
Act as the single global Product Owner with end-to-end accountability for backlog prioritization, release planning, roadmap delivery, and value realization.
Maintain deep, direct engagement with third party CRM vendor, architects, and engineers to co-design scalable and compliant solutions.
Partner within internal IT, Global Marketing, Global Sales Operations, Global Business Unit Leadership, Regional Leadership, and Sales Operations to design and execute the global technical rollout of next gen CRM.
Revenue Operations Enablement
Partner closely with Global Marketing, Global Sales Enablement, Finance, and IT to embed Revenue Operations (RevOps) principles into CRM workflows.
Enable consistent opportunity, account, territory, and performance management globally to improve forecast accuracy, pipeline quality, and commercial execution.
Champion master data strategy, integration patterns, and interoperability standards that reduce technical debt and increase platform reliability.
Leverage CRM as the system of intelligence to drive standardized commercial processes, performance management, and analytics across markets.
Governance, Compliance, & Risk Management
Ensure CRM solutions meet global and local regulatory requirements, including auditability, data privacy, controlled content, and compliant HCP engagement.
Partner with internal IT, Legal, Compliance, Privacy, and Security teams to embed regulatory and security controls directly into platform capabilities.
Establish, lead, and enforce global product governance across internal teams and external partners.
Partner with internal IT to build the operating model and governance required to sustain global CRM harmonization, including design authority, release governance, lifecycle management, and vendor oversight.
Provide regular executive level updates to senior stakeholders (e.g., Chief Revenue Officer, Chief Marketing Officer, Business Unit Presidents, Regional Leaders) on CRM strategy and transformation roadmap.
Stakeholder & Organizational Leadership
Operate effectively and at pace within a highly matrixed global organization, influencing senior Commercial, IT, Marketing, and Sales Operations leaders without direct authority.
Serve as the primary executive-facing owner of CRM strategy, roadmap trade-offs, investment decisions, and delivery outcomes.
Partner with internal IT leadership to evolve delivery capabilities and clarify ownership across product, architecture, execution, and sustainment.
Drive adoption, change management, and value realization across regions and functions, ensuring sustained platform usage and measurable business impact.
Required Qualifications
10+ years of experience in CRM, commercial technology, or product management roles within large, global organizations. Preferred industry experience: Pharma, Consulting, FinTech, MedTech.
5+ years of experience managing individual contributors and/or leading teams.
Bachelor’s degree in Information Systems, Computer Science, Engineering, Business, or related technical field; advanced degree preferred.
Proven experience leading global CRM transformations, platform harmonization initiatives, or large-scale Salesforce programs.
Deep hands‑on expertise with Salesforce (Sales Cloud, Service Cloud, Life Sciences Cloud, and Agentforce) including readiness assessment, roadmap definition, deployment, and platform delivery.
Demonstrated ability to define and execute multi‑year CRM roadmaps with clear sequencing, dependencies, and value realization.
Experience partnering with IT to evolve delivery and sourcing models, including reducing long‑term dependency on System Integrators.
Demonstrated ability to operate as a strategic Product Owner in agile delivery environments.
Experience working with global System Integrators (e.g., PwC, Deloitte, Accenture, Capgemini, Ascend) in outcome‑oriented partnership models.
Salesforce certifications (Administrator, Product Owner, Platform Architect) strongly preferred.
Demonstrated expertise collaborating with architects and engineers on integrations, data models, scalability, and security considerations.
Experience leading cross‑functional global programs and operating in complex matrixed environments.
Leadership Attributes
Thrives and can lead in an environment of ambiguity and evolving priorities in large‑scale transformation programs.
Demonstrated ability to influence without authority across a global matrix.
Product‑minded leader with the ability to balance strategic vision and technical depth.
Clear, structured communicator who translates complexity into executive‑ready narratives.
Forward‑thinking anticipates problems before they occur.
Strong ownership mindset, intellectual curiosity, and bias toward action.
Autonomy, willingness to challenge status quo, and high learning agility.
Strong organizational and political acumen.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we prioritize
on‑site collaboration
because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. We require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. You will work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Equal Opportunity / Employment Practices Becton, Dickinson & Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Compensation and Benefits For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management programMusculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Primary Work Location USA NJ - Franklin Lakes
Additional Locations Work Shift At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you).
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
#J-18808-Ljbffr
the makers of possible !
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.
The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech. The Director, Global CRM Technology report to the Senior Director, Global Commercial Technology and serves as the single, empowered owner of the global CRM product vision—balancing deep technical expertise with strong organizational influence to unlock new levels of commercial rigor, data integrity, and revenue performance in a highly matrixed operating environment.
This role will define and execute the strategy to harmonize global Salesforce (SFDC) instances and adjacent commercial systems while assessing organizational readiness for next generation CRM solution and leading the design, build, and phased rollout. The role owns the multi-year CRM roadmap, including sequencing, dependencies, investment trade-offs, and value realization.
A core accountability of this role is to partner closely with internal IT leadership to define and establish an insourcing approach that reduces reliance on System Integration partners over time. This includes assessing current delivery capabilities, identifying opportunities to increase internal ownership of CRM strategy and execution, and evolving the delivery model as needed to improve cost efficiency, delivery effectiveness, and long-term platform sustainability.
This is a highly visible, global role requiring the ability to influence across a complex matrix and make trade-offs that optimize for enterprise value, risk management, regulatory compliance, and user experience.
Responsibilities Product Strategy & Vision
Own and articulate the global CRM product vision and multi-year roadmap, aligned to Chief Revenue Office strategy, Business Unit needs, regional nuances, and global regulatory requirements.
Assess and define organizational readiness for next gen CRM solution, including people, process, technology, data, and operating model impacts; translate readiness findings into a sequenced, executable roadmap.
Collaborate with internal IT to define the target-state architecture for harmonized global SFDC and adjacent systems, including migration and rationalization from legacy and regional instances into next gen CRM solution.
Define the global CRM template to ensure strong global standards while enabling appropriate regional and Business Unit flexibility.
Partner deeply with Global Sales Intelligence and Global Sales Enablement to leverage data foundations, enable AI capabilities, and harmonize the commercial process and technology stack.
Partner with Global Sales Intelligence to shape CRM cloud foundation, interoperability, and analytics requirements supporting CRM and AI-enabled insights.
Act as the single global Product Owner with end-to-end accountability for backlog prioritization, release planning, roadmap delivery, and value realization.
Maintain deep, direct engagement with third party CRM vendor, architects, and engineers to co-design scalable and compliant solutions.
Partner within internal IT, Global Marketing, Global Sales Operations, Global Business Unit Leadership, Regional Leadership, and Sales Operations to design and execute the global technical rollout of next gen CRM.
Revenue Operations Enablement
Partner closely with Global Marketing, Global Sales Enablement, Finance, and IT to embed Revenue Operations (RevOps) principles into CRM workflows.
Enable consistent opportunity, account, territory, and performance management globally to improve forecast accuracy, pipeline quality, and commercial execution.
Champion master data strategy, integration patterns, and interoperability standards that reduce technical debt and increase platform reliability.
Leverage CRM as the system of intelligence to drive standardized commercial processes, performance management, and analytics across markets.
Governance, Compliance, & Risk Management
Ensure CRM solutions meet global and local regulatory requirements, including auditability, data privacy, controlled content, and compliant HCP engagement.
Partner with internal IT, Legal, Compliance, Privacy, and Security teams to embed regulatory and security controls directly into platform capabilities.
Establish, lead, and enforce global product governance across internal teams and external partners.
Partner with internal IT to build the operating model and governance required to sustain global CRM harmonization, including design authority, release governance, lifecycle management, and vendor oversight.
Provide regular executive level updates to senior stakeholders (e.g., Chief Revenue Officer, Chief Marketing Officer, Business Unit Presidents, Regional Leaders) on CRM strategy and transformation roadmap.
Stakeholder & Organizational Leadership
Operate effectively and at pace within a highly matrixed global organization, influencing senior Commercial, IT, Marketing, and Sales Operations leaders without direct authority.
Serve as the primary executive-facing owner of CRM strategy, roadmap trade-offs, investment decisions, and delivery outcomes.
Partner with internal IT leadership to evolve delivery capabilities and clarify ownership across product, architecture, execution, and sustainment.
Drive adoption, change management, and value realization across regions and functions, ensuring sustained platform usage and measurable business impact.
Required Qualifications
10+ years of experience in CRM, commercial technology, or product management roles within large, global organizations. Preferred industry experience: Pharma, Consulting, FinTech, MedTech.
5+ years of experience managing individual contributors and/or leading teams.
Bachelor’s degree in Information Systems, Computer Science, Engineering, Business, or related technical field; advanced degree preferred.
Proven experience leading global CRM transformations, platform harmonization initiatives, or large-scale Salesforce programs.
Deep hands‑on expertise with Salesforce (Sales Cloud, Service Cloud, Life Sciences Cloud, and Agentforce) including readiness assessment, roadmap definition, deployment, and platform delivery.
Demonstrated ability to define and execute multi‑year CRM roadmaps with clear sequencing, dependencies, and value realization.
Experience partnering with IT to evolve delivery and sourcing models, including reducing long‑term dependency on System Integrators.
Demonstrated ability to operate as a strategic Product Owner in agile delivery environments.
Experience working with global System Integrators (e.g., PwC, Deloitte, Accenture, Capgemini, Ascend) in outcome‑oriented partnership models.
Salesforce certifications (Administrator, Product Owner, Platform Architect) strongly preferred.
Demonstrated expertise collaborating with architects and engineers on integrations, data models, scalability, and security considerations.
Experience leading cross‑functional global programs and operating in complex matrixed environments.
Leadership Attributes
Thrives and can lead in an environment of ambiguity and evolving priorities in large‑scale transformation programs.
Demonstrated ability to influence without authority across a global matrix.
Product‑minded leader with the ability to balance strategic vision and technical depth.
Clear, structured communicator who translates complexity into executive‑ready narratives.
Forward‑thinking anticipates problems before they occur.
Strong ownership mindset, intellectual curiosity, and bias toward action.
Autonomy, willingness to challenge status quo, and high learning agility.
Strong organizational and political acumen.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we prioritize
on‑site collaboration
because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. We require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. You will work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Equal Opportunity / Employment Practices Becton, Dickinson & Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Compensation and Benefits For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management programMusculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Primary Work Location USA NJ - Franklin Lakes
Additional Locations Work Shift At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you).
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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