Performance Marketing Manager
Moonshot, New York, NY, United States
Moonshot
is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we’ve attracted 2M+ users.
Our mission:
Make moonshots possible for everyone.
Our vision:
Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
The Opportunity Moonshot is looking for an experienced Performance Marketing Manager to take full ownership of Moonshot’s paid acquisition across all major platforms. This role blends creative strategy, media buying, and performance optimization. You’ll be responsible for ideating new ad concepts, driving creative production, launching and scaling winning campaigns, and ensuring we maintain strong, profitable growth with the lowest CAC.
Responsibilities
Own all paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns
Work with growth team on new creative concepts, angles, and hooks for ad content
Manage ongoing production of new ads (short-form video, static, etc.)
Launch, optimize, and scale campaigns to hit CAC/ROAS targets, while being mindful of compliance obligations
Build and maintain testing frameworks across creative, audiences, and bidding
Analyze performance data and report insights + next steps weekly
Maintain a steady pipeline of creative experiments and rapid iterations
What We Look For in You
5+ years running performance marketing for consumer apps
Deep hands‑on experience with Meta, TikTok, ASA, and Google App Campaigns
Proven track record of moving acquisition metrics, not just managing spend
Strong creative instincts with an eye for high-performing ad concepts
Comfort working in fast-paced environments with constant experimentation
Ability to use data and attribution tools to guide decisions
Nice to Haves
Experience in fintech, creator economy, or mobile-first consumer apps
Familiarity with MMPs (Appsflyer) and analytics platforms
Ability to script or storyboard ads directly
Location
NYC preferred (will have to travel for in-person sprints)
Remote
Compensation & Package
Competitive salary
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
Flexible PTO
#J-18808-Ljbffr
is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we’ve attracted 2M+ users.
Our mission:
Make moonshots possible for everyone.
Our vision:
Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
The Opportunity Moonshot is looking for an experienced Performance Marketing Manager to take full ownership of Moonshot’s paid acquisition across all major platforms. This role blends creative strategy, media buying, and performance optimization. You’ll be responsible for ideating new ad concepts, driving creative production, launching and scaling winning campaigns, and ensuring we maintain strong, profitable growth with the lowest CAC.
Responsibilities
Own all paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns
Work with growth team on new creative concepts, angles, and hooks for ad content
Manage ongoing production of new ads (short-form video, static, etc.)
Launch, optimize, and scale campaigns to hit CAC/ROAS targets, while being mindful of compliance obligations
Build and maintain testing frameworks across creative, audiences, and bidding
Analyze performance data and report insights + next steps weekly
Maintain a steady pipeline of creative experiments and rapid iterations
What We Look For in You
5+ years running performance marketing for consumer apps
Deep hands‑on experience with Meta, TikTok, ASA, and Google App Campaigns
Proven track record of moving acquisition metrics, not just managing spend
Strong creative instincts with an eye for high-performing ad concepts
Comfort working in fast-paced environments with constant experimentation
Ability to use data and attribution tools to guide decisions
Nice to Haves
Experience in fintech, creator economy, or mobile-first consumer apps
Familiarity with MMPs (Appsflyer) and analytics platforms
Ability to script or storyboard ads directly
Location
NYC preferred (will have to travel for in-person sprints)
Remote
Compensation & Package
Competitive salary
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
Flexible PTO
#J-18808-Ljbffr