Growth Marketing Manager (ABM, Paid Media & Automation)
Mantra Digital, New York, NY, United States
Growth Marketing Manager (ABM, Paid Media & Automation)
Company: Meera.ai | Location: Remote | Employment Type: Full-Time | Role Type: Individual Contributor | Reports To: CEO | Compensation: Base Salary: $90,000-100,000 (Bonus- $20,000) (Compensation is flexible and open to discussion for the right candidate)
About Meera.ai Meera.ai is an AI-powered conversational automation platform serving enterprise sales teams with complex, high-volume outbound motions. Our customers manage 5,000+ leads per month and rely on coordinated, multi-touch engagement across long sales cycles. We’ve built strong positioning, messaging, and outbound capabilities. Now we’re looking for a hands‑on growth operator to independently turn that into a scalable, high-performing ABM and paid acquisition engine.
Must-Have Tech Stack Experience Outbound & Data Layer
Clay (data enrichment, workflows)
Smartlead (email automation)
HeyReach (LinkedIn automation)
Apollo (prospecting and sequencing)
BetterContact (data enrichment)
Scapelli (or similar outbound tooling)
LinkedIn (ads + outbound workflows)
Claude or similar AI tools (for workflow + copy leverage)
Marketing & CRM
HubSpot (CRM + campaign tracking)
ContactLevel (or similar audience syncing tools)
Experience integrating outbound tools with paid platforms and CRM systems
The Role We are hiring a Growth Marketing Manager to independently own and execute our ABM and paid media strategy.
This is a hands‑on individual contributor role.
You will take our existing positioning and:
Build campaigns
Write ad copy
Launch and manage paid programs
Automate workflows
Generate qualified pipeline
You will not be managing people. You will be expected to execute and deliver results.
What You’ll Own 1️⃣ End‑to‑End ABM Execution
Build and manage account‑based marketing campaigns targeting defined ICP accounts
Pull and segment target accounts from Apollo
Enrich and structure data using Clay
Ensure target accounts are consistently activated across channels
Own execution—from audience creation to campaign launch
2️⃣ Paid Media Ownership (Strategy + Execution)
Translate Meera’s positioning into high‑performing ad campaigns
Own ad creative strategy:
Messaging angles
Hooks and value props
Creative testing roadmap
Write ad copy across:
LinkedIn
Google (Search + Display)
Meta
YouTube
Launch, manage, and optimize campaigns directly
Continuously test and iterate to improve performance
You are responsible for both what we say and how it performs.
3️⃣ Automation & Systems
Build automated workflows across:
Apollo
Clay
BetterContact
SmartLead
HeyReach
ContactLevel
Sync audiences dynamically into ad platforms
Eliminate manual processes (no CSV uploads)
Connect CRM activity to campaign triggers
4️⃣ Outbound + Paid Coordination
Ensure accounts targeted by outbound also receive paid “air cover”
Activate retargeting when accounts engage
Align messaging with funnel stage and sales activity
Maintain always‑on presence across channels for target accounts
5️⃣ Pipeline & Performance Ownership
Own metrics like:
Cost per meeting
Pipeline generated
Account engagement
Improve conversion from ad → meeting
Run experiments to continuously improve results
You are accountable for lead generation output.
What This Role Is NOT
Not a strategy‑only role
Not a brand/content role
Not a marketing coordinator position
Not a team management role
Not a RevOps back‑office role
This is a hands‑on builder role focused on execution and results.
Ideal Candidate Profile You’ve:
Owned paid acquisition for a B2B SaaS company
Built and executed ABM campaigns
Written ad copy that converts
Worked directly inside ad platforms and automation tools
Supported outbound sales teams with pipeline generation
You are:
Highly hands‑on and execution‑focused
Comfortable working independently
Strong at both systems and creative thinking
Able to translate positioning into performance marketing
Data‑driven and accountable for results
Required Experience
4–7 years in growth marketing, demand generation, or performance marketing
Proven experience running paid campaigns in B2B SaaS
Experience with ABM or account‑based targeting
Strong copywriting skills for ads
Experience working with marketing automation and CRM workflows
Bonus
Experience with Clay or similar enrichment tools
Experience integrating outbound + paid channels
Startup experience
Success Metrics (First 6 Months)
Fully operational ABM + paid engine
Automated audience syncing across tools
Consistent increase in qualified meetings
Improved cost per meeting
Clear pipeline contribution from paid + ABM
Compensation
Competitive base salary
Performance bonus tied to pipeline generated
Equity opportunity
Why Join Meera.ai Joining Meera.ai means helping build a next‑generation AI customer engagement platform from the ground up.
You’ll gain exposure to:
Enterprise AI products
Modern growth automation
Sales‑led SaaS scaling
Early‑stage startup building
You’ll work directly with leadership and help shape the growth engine of the company.
Work Environment We are an early‑stage startup, and that means:
High ownership
Fast decision‑making
Strong individual impact
We operate with:
Flexibility – You manage your schedule in the way that helps you do your best work.
Transparency – We communicate openly about expectations and priorities.
Access to leadership – Everyone has direct access to founders and leadership.
The Values Curiosity: We are obsessively curious about possibilities and innovation.
Trust: We build relationships grounded in transparency and reliability.
Empathy: We design technology that respects human conversations and emotions.
#J-18808-Ljbffr
Company: Meera.ai | Location: Remote | Employment Type: Full-Time | Role Type: Individual Contributor | Reports To: CEO | Compensation: Base Salary: $90,000-100,000 (Bonus- $20,000) (Compensation is flexible and open to discussion for the right candidate)
About Meera.ai Meera.ai is an AI-powered conversational automation platform serving enterprise sales teams with complex, high-volume outbound motions. Our customers manage 5,000+ leads per month and rely on coordinated, multi-touch engagement across long sales cycles. We’ve built strong positioning, messaging, and outbound capabilities. Now we’re looking for a hands‑on growth operator to independently turn that into a scalable, high-performing ABM and paid acquisition engine.
Must-Have Tech Stack Experience Outbound & Data Layer
Clay (data enrichment, workflows)
Smartlead (email automation)
HeyReach (LinkedIn automation)
Apollo (prospecting and sequencing)
BetterContact (data enrichment)
Scapelli (or similar outbound tooling)
LinkedIn (ads + outbound workflows)
Claude or similar AI tools (for workflow + copy leverage)
Marketing & CRM
HubSpot (CRM + campaign tracking)
ContactLevel (or similar audience syncing tools)
Experience integrating outbound tools with paid platforms and CRM systems
The Role We are hiring a Growth Marketing Manager to independently own and execute our ABM and paid media strategy.
This is a hands‑on individual contributor role.
You will take our existing positioning and:
Build campaigns
Write ad copy
Launch and manage paid programs
Automate workflows
Generate qualified pipeline
You will not be managing people. You will be expected to execute and deliver results.
What You’ll Own 1️⃣ End‑to‑End ABM Execution
Build and manage account‑based marketing campaigns targeting defined ICP accounts
Pull and segment target accounts from Apollo
Enrich and structure data using Clay
Ensure target accounts are consistently activated across channels
Own execution—from audience creation to campaign launch
2️⃣ Paid Media Ownership (Strategy + Execution)
Translate Meera’s positioning into high‑performing ad campaigns
Own ad creative strategy:
Messaging angles
Hooks and value props
Creative testing roadmap
Write ad copy across:
Google (Search + Display)
Meta
YouTube
Launch, manage, and optimize campaigns directly
Continuously test and iterate to improve performance
You are responsible for both what we say and how it performs.
3️⃣ Automation & Systems
Build automated workflows across:
Apollo
Clay
BetterContact
SmartLead
HeyReach
ContactLevel
Sync audiences dynamically into ad platforms
Eliminate manual processes (no CSV uploads)
Connect CRM activity to campaign triggers
4️⃣ Outbound + Paid Coordination
Ensure accounts targeted by outbound also receive paid “air cover”
Activate retargeting when accounts engage
Align messaging with funnel stage and sales activity
Maintain always‑on presence across channels for target accounts
5️⃣ Pipeline & Performance Ownership
Own metrics like:
Cost per meeting
Pipeline generated
Account engagement
Improve conversion from ad → meeting
Run experiments to continuously improve results
You are accountable for lead generation output.
What This Role Is NOT
Not a strategy‑only role
Not a brand/content role
Not a marketing coordinator position
Not a team management role
Not a RevOps back‑office role
This is a hands‑on builder role focused on execution and results.
Ideal Candidate Profile You’ve:
Owned paid acquisition for a B2B SaaS company
Built and executed ABM campaigns
Written ad copy that converts
Worked directly inside ad platforms and automation tools
Supported outbound sales teams with pipeline generation
You are:
Highly hands‑on and execution‑focused
Comfortable working independently
Strong at both systems and creative thinking
Able to translate positioning into performance marketing
Data‑driven and accountable for results
Required Experience
4–7 years in growth marketing, demand generation, or performance marketing
Proven experience running paid campaigns in B2B SaaS
Experience with ABM or account‑based targeting
Strong copywriting skills for ads
Experience working with marketing automation and CRM workflows
Bonus
Experience with Clay or similar enrichment tools
Experience integrating outbound + paid channels
Startup experience
Success Metrics (First 6 Months)
Fully operational ABM + paid engine
Automated audience syncing across tools
Consistent increase in qualified meetings
Improved cost per meeting
Clear pipeline contribution from paid + ABM
Compensation
Competitive base salary
Performance bonus tied to pipeline generated
Equity opportunity
Why Join Meera.ai Joining Meera.ai means helping build a next‑generation AI customer engagement platform from the ground up.
You’ll gain exposure to:
Enterprise AI products
Modern growth automation
Sales‑led SaaS scaling
Early‑stage startup building
You’ll work directly with leadership and help shape the growth engine of the company.
Work Environment We are an early‑stage startup, and that means:
High ownership
Fast decision‑making
Strong individual impact
We operate with:
Flexibility – You manage your schedule in the way that helps you do your best work.
Transparency – We communicate openly about expectations and priorities.
Access to leadership – Everyone has direct access to founders and leadership.
The Values Curiosity: We are obsessively curious about possibilities and innovation.
Trust: We build relationships grounded in transparency and reliability.
Empathy: We design technology that respects human conversations and emotions.
#J-18808-Ljbffr