Smart Energy Sr. Customer Marketing Manager
Honeywell International, Inc., Charlotte, NC, United States
The Smart Energy Sr, Customer Marketing Manager for Honeywell will be responsible for owning, developing and executing the global marketing strategies that drive awareness, demand and growth for the business. This role requires strong leadership skills with the ability to manage and execute global marketing campaigns to achieve business objectives.
Key Responsibilities
Develop comprehensive marketing strategies to drive awareness, demand and market penetration for Smart Energy product portfolio.
Manage the marketing budget and resources, ensuring efficient allocation of resources to achieve maximum impact.
Manage, coach and guide marketing team to drive high engagement and performance.
Lead and drive integrated marketing initiatives to deliver GBE marketing pipeline, conversion and revenue goals.
Collaborate with cross-functional teams and key stakeholders, including leadership, sales, product management, and customer service, to ensure alignment and execution of marketing initiatives.
Partner with offering management and sales to launch new products, enable commercial readiness and develop marketing strategies to gain traction in target markets.
Create and manage content marketing strategies, including the development of creative assets, compelling messaging and thought leadership such as blog posts, whitepapers, and case studies to clearly articulate value and attract, retain and grow our market share.
Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
Stay up-to-date with industry trends and best practices to ensure marketing strategies are innovative and effective.
Must Have
Minimum 5 years of experience in customer marketing, partner marketing, or a related role.
Minimum 2 years of leadership and team management skills, with the ability to inspire and motivate a diverse team.
We Value
Bachelor’s degree in Marketing, Business, or a related field.
MBA or similar advanced degree would be preferred.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
Demonstrated ability to develop and execute successful marketing strategies and campaigns.
Strong analytical and problem-solving skills, with the ability to use data to drive decision-making to improve campaign performance.
Experience managing marketing budgets and optimizing resource allocation.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics).
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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Key Responsibilities
Develop comprehensive marketing strategies to drive awareness, demand and market penetration for Smart Energy product portfolio.
Manage the marketing budget and resources, ensuring efficient allocation of resources to achieve maximum impact.
Manage, coach and guide marketing team to drive high engagement and performance.
Lead and drive integrated marketing initiatives to deliver GBE marketing pipeline, conversion and revenue goals.
Collaborate with cross-functional teams and key stakeholders, including leadership, sales, product management, and customer service, to ensure alignment and execution of marketing initiatives.
Partner with offering management and sales to launch new products, enable commercial readiness and develop marketing strategies to gain traction in target markets.
Create and manage content marketing strategies, including the development of creative assets, compelling messaging and thought leadership such as blog posts, whitepapers, and case studies to clearly articulate value and attract, retain and grow our market share.
Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
Stay up-to-date with industry trends and best practices to ensure marketing strategies are innovative and effective.
Must Have
Minimum 5 years of experience in customer marketing, partner marketing, or a related role.
Minimum 2 years of leadership and team management skills, with the ability to inspire and motivate a diverse team.
We Value
Bachelor’s degree in Marketing, Business, or a related field.
MBA or similar advanced degree would be preferred.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
Demonstrated ability to develop and execute successful marketing strategies and campaigns.
Strong analytical and problem-solving skills, with the ability to use data to drive decision-making to improve campaign performance.
Experience managing marketing budgets and optimizing resource allocation.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics).
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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