Digital Marketing Specialist
Viwinco Inc., Morgantown, PA, United States
Headquarters
851 Hemlock Rd
Morgantown, PA 19543, USA
Viwinco Windows & Doors is a leading U.S. manufacturer of high-quality vinyl windows and patio doors, serving both new construction and replacement markets. With a strong commitment to innovation, quality, and customer satisfaction, Viwinco partners with dealers, distributors, and building professionals to deliver reliable, energy‑efficient solutions.
Our culture is built on continuous improvement, teamwork, and accountability. We are focused on driving operational excellence while investing in our people and processes to support long‑term growth.
We are looking for a detail-oriented and results‑driven
Digital Marketing Specialist
to support and execute our digital marketing strategy. In this role, you will manage SEO initiatives, develop and maintain social media content, create engaging website and blog content, support paid advertising campaigns, and analyze performance to drive continuous improvement.
This is an excellent opportunity for someone who is analytical, creative, and highly organized, with a passion for digital marketing and a strong attention to detail. You’ll work cross‑functionally with internal teams to ensure alignment and consistency across all marketing efforts.
What You’ll Do
Manage and optimize SEO strategy, including on‑page, technical, and keyword research
Plan, schedule, and maintain social media content calendars
Write, edit, and publish blog and website content
Manage and optimize paid campaigns across Google Ads and Meta/Facebook
Track and analyze performance using Google Analytics and Google Tag Manager
Support website updates and landing page optimization
Monitor KPIs and provide data‑driven insights and recommendations
Collaborate with internal teams to align messaging, campaigns, and business goals
Assist with planning and execution of employee events, customer events, and facility tours
Provide additional support to the marketing team as needed
What We’re Looking For
2+ years of digital marketing experience
Strong understanding of SEO best practices
Hands‑on experience with Google Ads and Meta/Facebook campaigns
Experience with conversion tracking, tag implementation, and campaign analytics
Proficiency in Google Analytics and Google Tag Manager
Strong writing, editing, and proofreading skills
Experience with website platforms or CMS tools
Highly organized with strong attention to detail and follow‑through
Strong communication skills and ability to collaborate across teams
Education Bachelor’s degree in Digital Marketing, Digital Media, Marketing Technology, or a related field preferred
Equivalent experience and certifications will be considered
Certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications are a plus
Why Join Us?
Opportunity to work hybrid after 90 days
Collaborative and team‑oriented environment
Exposure to multiple areas of marketing and cross‑functional initiatives
Growth and development opportunities
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Viwinco Windows & Doors is a leading U.S. manufacturer of high-quality vinyl windows and patio doors, serving both new construction and replacement markets. With a strong commitment to innovation, quality, and customer satisfaction, Viwinco partners with dealers, distributors, and building professionals to deliver reliable, energy‑efficient solutions.
Our culture is built on continuous improvement, teamwork, and accountability. We are focused on driving operational excellence while investing in our people and processes to support long‑term growth.
We are looking for a detail-oriented and results‑driven
Digital Marketing Specialist
to support and execute our digital marketing strategy. In this role, you will manage SEO initiatives, develop and maintain social media content, create engaging website and blog content, support paid advertising campaigns, and analyze performance to drive continuous improvement.
This is an excellent opportunity for someone who is analytical, creative, and highly organized, with a passion for digital marketing and a strong attention to detail. You’ll work cross‑functionally with internal teams to ensure alignment and consistency across all marketing efforts.
What You’ll Do
Manage and optimize SEO strategy, including on‑page, technical, and keyword research
Plan, schedule, and maintain social media content calendars
Write, edit, and publish blog and website content
Manage and optimize paid campaigns across Google Ads and Meta/Facebook
Track and analyze performance using Google Analytics and Google Tag Manager
Support website updates and landing page optimization
Monitor KPIs and provide data‑driven insights and recommendations
Collaborate with internal teams to align messaging, campaigns, and business goals
Assist with planning and execution of employee events, customer events, and facility tours
Provide additional support to the marketing team as needed
What We’re Looking For
2+ years of digital marketing experience
Strong understanding of SEO best practices
Hands‑on experience with Google Ads and Meta/Facebook campaigns
Experience with conversion tracking, tag implementation, and campaign analytics
Proficiency in Google Analytics and Google Tag Manager
Strong writing, editing, and proofreading skills
Experience with website platforms or CMS tools
Highly organized with strong attention to detail and follow‑through
Strong communication skills and ability to collaborate across teams
Education Bachelor’s degree in Digital Marketing, Digital Media, Marketing Technology, or a related field preferred
Equivalent experience and certifications will be considered
Certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications are a plus
Why Join Us?
Opportunity to work hybrid after 90 days
Collaborative and team‑oriented environment
Exposure to multiple areas of marketing and cross‑functional initiatives
Growth and development opportunities
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr