Marketing Automation Manager

## Job Description# Marketing Automation ManagerApex Systems is a leading global technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India. Apex is a part of the Commercial Segment of ASGN Incorporated (NYSE: ASGN). To learn more, visit . * Partner closely with the Salesforce Marketing Cloud Campaign Manager to coordinate campaign execution, QA, deployment and performance reporting across email and digital channels.* Own the execution, maintenance, and optimization of all automated demand generation and lead generation programs.* Manage and optimize multi-step nurture programs aligned to defined lifecycle stages and buyer journeys.* Oversee lead scoring models, lead state definitions, lifecycle triggers, routing rules, and handoff logic to ensure alignment between Marketing and Sales.* Monitor and continuously improve conversion rates across email, digital and lifecycle campaigns through testing and optimization.* Support the development and enforcement of marketing automation standards, governance, and documentation.* Partner with Marketing Operations and Salesforce stakeholders to ensure automation programs support pipeline growth, conversion efficiency, and data accuracy.* Identify opportunities to improve campaign scalability, performance visibility, and operational efficiency through automation best practices.* 5+ years of experience in marketing automation, demand generation and/or lead generation operations* Proven experience in B2B marketing automation, demand generation and lead lifecycle management* Strong understanding of lead scoring, nurturing strategies, and lifecycle progression within a sales-aligned marketing model* Hands-on experience with Salesforce Marketing Cloud; experience working within the broader Salesforce ecosystem is a plus* Experience managing B2B marketing campaigns; background in staffing, consulting, or professional services marketing is preferred* Exposure to account-based marketing (ABM) automation programs amd multi-touch attribution models is desirable* Strong analytical and problem-solving skills with a high attention to detail* Ability to manage multiple programs simultaneously in a fast paced, cross-functional environment* Competitive Salary* Health, Dental and Vision Insurance* Health Savings Accounts (HSA) with Employer Contribution* Flexible Spending Accounts* Long and Short-Term Disability* Life Insurance* Voluntary Benefits* Employee Assistance Program* Paid Parental Leave* Wellness Incentives* Vacation and Holiday Pay* 401(k) Retirement Plan with Employer Match* Employee Stock Purchase* Training and Advancement opportunities* Tuition Reimbursement* Birthdays Off* Philanthropic Opportunities* Referral Program* Partial Gym Membership Paid* Team Building Events* Discount Programs #J-18808-Ljbffr