Lead, Global Experiences
Meta, New York, NY, United States
Meta is seeking an accomplished experiential marketer to join Global Experiences as Lead, Global Experiences. You will set strategy and lead end-to-end delivery of flagship, relevant experiences across in‑person, hybrid, and digital-first formats—showcasing Meta’s full portfolio, focusing on Reality Labs and AI. This role is highly cross-company. You will drive alignment across Product, Marketing, Communications, Creative, Partnerships, and other stakeholders to translate complex product narratives into experiences that earn attention, deepen understanding, and drive measurable outcomes.
Lead, Global Experiences Responsibilities
Own experiential strategy and roadmap: Define experience strategy, target audiences, narratives, and success metrics
Translate into creative briefs, program plans, and decision points
Lead cross-company delivery: Orchestrate multi-organization teams to concept, produce, and execute experiences that represent Meta’s full portfolio (RL-forward) across global moments and channels
Build compelling emerging-tech storytelling: Translate Reality Labs and AI capabilities into clear, responsible, human-centered experiential moments and demos
Drive creative and production: Partner with internal creative teams and external agencies/vendors to deliver high-quality, on-brand experiences with operational rigor
Influence and stakeholder management: Build durable relationships and drive decisions with executive stakeholders—balancing competing goals, constraints, and timelines without formal authority
Measurement and reporting: Partner with Analytics/Decision Science to define hypotheses, key performance indicators, and readouts
Turn learnings into iteration and improved ROI over time
Budget and resource leadership: Own budgets, forecasting, and resourcing in partnership with Finance/Planning
Ensure efficient delivery and vendor accountability
Identify new opportunities: Evaluate relevant moments, platforms, partners, and formats to expand Meta’s experiential footprint and impact
Travel as required for planning and on-site execution
Minimum Qualifications
10+ years in experiential marketing/events, including strategy + end-to-end execution for large-scale programs
Demonstrated ability to lead multi-stakeholder, cross-functional work and drive decisions in ambiguous environments
Track record translating product/brand narratives into experiences that deliver measurable outcomes (not just outputs)
Experience across B2C and B2B experiential programs
Preferred Qualifications
Experience in tech hardware, marketing technology, or media industry
Experience in brand marketing, creative technology, and integrated campaign development
Familiarity with Meta’s product ecosystem and ability to work across multiple product lines
Experience translating AI product capabilities into clear, responsible consumer narratives and experiential moments
Experience using AI-enabled creative and production workflows (e.g., rapid prototyping, content iteration) to accelerate experiential development
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Aff erative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Lead, Global Experiences Responsibilities
Own experiential strategy and roadmap: Define experience strategy, target audiences, narratives, and success metrics
Translate into creative briefs, program plans, and decision points
Lead cross-company delivery: Orchestrate multi-organization teams to concept, produce, and execute experiences that represent Meta’s full portfolio (RL-forward) across global moments and channels
Build compelling emerging-tech storytelling: Translate Reality Labs and AI capabilities into clear, responsible, human-centered experiential moments and demos
Drive creative and production: Partner with internal creative teams and external agencies/vendors to deliver high-quality, on-brand experiences with operational rigor
Influence and stakeholder management: Build durable relationships and drive decisions with executive stakeholders—balancing competing goals, constraints, and timelines without formal authority
Measurement and reporting: Partner with Analytics/Decision Science to define hypotheses, key performance indicators, and readouts
Turn learnings into iteration and improved ROI over time
Budget and resource leadership: Own budgets, forecasting, and resourcing in partnership with Finance/Planning
Ensure efficient delivery and vendor accountability
Identify new opportunities: Evaluate relevant moments, platforms, partners, and formats to expand Meta’s experiential footprint and impact
Travel as required for planning and on-site execution
Minimum Qualifications
10+ years in experiential marketing/events, including strategy + end-to-end execution for large-scale programs
Demonstrated ability to lead multi-stakeholder, cross-functional work and drive decisions in ambiguous environments
Track record translating product/brand narratives into experiences that deliver measurable outcomes (not just outputs)
Experience across B2C and B2B experiential programs
Preferred Qualifications
Experience in tech hardware, marketing technology, or media industry
Experience in brand marketing, creative technology, and integrated campaign development
Familiarity with Meta’s product ecosystem and ability to work across multiple product lines
Experience translating AI product capabilities into clear, responsible consumer narratives and experiential moments
Experience using AI-enabled creative and production workflows (e.g., rapid prototyping, content iteration) to accelerate experiential development
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Aff erative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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