Content Marketing Strategist
Lanvera, Coppell, TX, United States
Content Marketing Strategist
About the Role
Lanvera is seeking a Content Marketing Strategist with deep agency experience supporting SaaS and technology-driven companies. This role is ideal for a strategic writer who understands how to connect complex technology solutions to real business challenges.
You'll be responsible for creating both long-form and short-form content across channels, partnering closely with product, marketing, technology, and client management teams. This is a hands-on, senior role for someone who can think conceptually, execute tactically, and maintain exceptional quality under a deadline. This position will report to Lanvera's CMO.
What You'll Do
Concept, write, edit, and refine high-quality B2B marketing content across multiple formats and channels
Translate complex technology and product capabilities into clear, compelling business value narratives
Surface customer and prospect pain points and articulate how Lanvera solves them through technology
Develop long-form content including white papers, thought leadership pieces, education pieces, case studies, and bylined articles
Create short-form and campaign-driven content such as website copy, email campaigns, social media, press releases, and sales collateral
Support sales enablement by producing copy that helps sales teams engage prospects and close deals
Review and update existing core marketing assets
Partner cross-functionally with product, marketing, technology, and client management teams to ensure accuracy and alignment
Manage multiple projects simultaneously while meeting deadlines and maintaining a high bar for quality
Follow AP style and internal brand guidelines to ensure consistency and professionalism
Optimize content for SEO and digital engagement where appropriate
Audiences You'll Write For
Prospects
Clients
Partners
Internal sales and marketing teams
Content You'll Create
White papers and thought leadership pieces
Educational content
Website and landing page copy
Email campaigns and nurture programs
Sales and marketing collateral (one-pagers, brochures, decks)
Press releases and media content
Social media and digital copy
What We're Looking For
8–10 years of progressive copywriting experience, with a strong preference for B2B technology or SaaS agency experience
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Proven ability to write for technology companies while clearly articulating business outcomes
Exceptional long-form writing and editing skills, especially for complex or technical topics
Strong storytelling and positioning skills for case studies, press releases, and white papers
Demonstrated experience creating sales enablement content
Excellent grammar, attention to detail, and editorial judgment
Ability to balance creativity with clarity, usability, and consistency
Strong time management skills with experience handling multiple deadline-driven projects
Collaborative, proactive, and solutions-oriented mindset
Portfolio Requirements
Examples of long-form content, sales enablement assets, and technology-focused writing
Agency experience must be clearly demonstrated
Why Join Lanvera
You'll play a critical role in shaping how Lanvera communicates its value in the market, helping drive lead generation, support SEO strategy, improve the customer journey, and strengthen our brand authority. You'll work alongside a collaborative, high-performing team that values smart thinking, quality execution, and meaningful impact.
Lanvera reserves the right to perform a Background Check on all candidates selected.
About the Role
Lanvera is seeking a Content Marketing Strategist with deep agency experience supporting SaaS and technology-driven companies. This role is ideal for a strategic writer who understands how to connect complex technology solutions to real business challenges.
You'll be responsible for creating both long-form and short-form content across channels, partnering closely with product, marketing, technology, and client management teams. This is a hands-on, senior role for someone who can think conceptually, execute tactically, and maintain exceptional quality under a deadline. This position will report to Lanvera's CMO.
What You'll Do
Concept, write, edit, and refine high-quality B2B marketing content across multiple formats and channels
Translate complex technology and product capabilities into clear, compelling business value narratives
Surface customer and prospect pain points and articulate how Lanvera solves them through technology
Develop long-form content including white papers, thought leadership pieces, education pieces, case studies, and bylined articles
Create short-form and campaign-driven content such as website copy, email campaigns, social media, press releases, and sales collateral
Support sales enablement by producing copy that helps sales teams engage prospects and close deals
Review and update existing core marketing assets
Partner cross-functionally with product, marketing, technology, and client management teams to ensure accuracy and alignment
Manage multiple projects simultaneously while meeting deadlines and maintaining a high bar for quality
Follow AP style and internal brand guidelines to ensure consistency and professionalism
Optimize content for SEO and digital engagement where appropriate
Audiences You'll Write For
Prospects
Clients
Partners
Internal sales and marketing teams
Content You'll Create
White papers and thought leadership pieces
Educational content
Website and landing page copy
Email campaigns and nurture programs
Sales and marketing collateral (one-pagers, brochures, decks)
Press releases and media content
Social media and digital copy
What We're Looking For
8–10 years of progressive copywriting experience, with a strong preference for B2B technology or SaaS agency experience
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Proven ability to write for technology companies while clearly articulating business outcomes
Exceptional long-form writing and editing skills, especially for complex or technical topics
Strong storytelling and positioning skills for case studies, press releases, and white papers
Demonstrated experience creating sales enablement content
Excellent grammar, attention to detail, and editorial judgment
Ability to balance creativity with clarity, usability, and consistency
Strong time management skills with experience handling multiple deadline-driven projects
Collaborative, proactive, and solutions-oriented mindset
Portfolio Requirements
Examples of long-form content, sales enablement assets, and technology-focused writing
Agency experience must be clearly demonstrated
Why Join Lanvera
You'll play a critical role in shaping how Lanvera communicates its value in the market, helping drive lead generation, support SEO strategy, improve the customer journey, and strengthen our brand authority. You'll work alongside a collaborative, high-performing team that values smart thinking, quality execution, and meaningful impact.
Lanvera reserves the right to perform a Background Check on all candidates selected.