Marketing and Communications Assistant
Mechanics Bank, Mansfield, OH, United States
We are on the lookout for a spirited and imaginative individual to join our vibrant marketing team as a Marketing & Communications Assistant. In this role, you'll be instrumental in crafting and executing strategies that elevate our brand presence through social media, community engagement, and internal messaging. We're searching for someone with a storytelling passion, a profound understanding of social media dynamics, and the ability to build a sense of community both inside and outside the organization to consistently improve our brand efforts.
ESSENTIAL FUNCTIONS
Actively engage with our audience and target market on Instagram, Facebook, LinkedIn and YouTube.
Develop innovative ways to experience Mechanics within our community, using social media as a primary method of promotion, communication, and advocacy.
Highlight our people through announcements and spotlights.
Write, produce, and appear in engaging videos with high entertainment value. Focus on a strategy that can grow and expand, so that others look forward to seeing, participating in, and watching.
Produce quality videos from start to finish using appropriate equipment, apps, and software.
Embrace new digital media trends; recommend and implement new media. Monitor data and track trends.
Help maintain the consistency of the brand on the intranet and provide timely communication to help foster internal connectedness.
Community Involvement
Actively participate in community events, extending beyond regular hours. Rally the team for volunteer opportunities and coordinate group involvement.
Contribute to Mechanics-hosted community events like Mechanics Mondays, Cash Mobs, and Live at Lunch.
Engage and participate in community groups (Richland Young Professionals (RYP), Ashland Young Professionals (AYP), Richland Area Chamber of Commerce and the Ashland Area Chamber of Commerce).
Develop creative strategies to further connect Mechanics with the community.
Internal Marketing
Play a crucial role in ensuring the positive delivery of all marketing strategies and tactics, rallying co-workers' excitement for new campaigns and strategies.
Help in developing and delivering marketing collateral and serve as the Marketing liaison for branches.
Manage the ordering, storage, and inventory of logo merchandise, ensuring materials are on-hand for upcoming/ reoccurring events.
Assist management with various administrative tasks and take on any other duties assigned, contributing your skills to the team and other departments' overall success.
Assist with project management, including benchmarking and timelines.
POSITION QUALIFICATIONS
Influencer – Impact others in positive ways and move others to action
Creative – Think in ways that produce something new and different
Flexible – Ability to change and adapt easily
Discerning – Ability to show insight and understanding
Self Motivated – Ability to reach a goal with little direction
Technical Aptitude – Ability to learn new or existing technology
Superior Communication – Ability to communicate in writing clearly and concisely
SKILLS & ABILITIES Education : Bachelor’s degree from an accredited university required.
Experience : Previous Marketing and video production experience preferred, as well as exposure to social media.
Computer/Hardware Skills : Microsoft Office products, video editing and graphic design software
Other Requirements
Commitment to the bank’s vision, mission, and guiding principles
Understanding of popular social networks – designs, functionalities, users and risks
Stay current on trends for a younger demographic
Ability to organize groups of people, as well as lead and encourage others
A conscientious decision maker who enjoys being a member of a team
Flexibility in work schedule, including evenings and weekends on a regular basis
Travel will be required within and around the community
Support a sound internal control environment by adhering to policies and procedures, maintaining compliance with banking laws and regulations, and proactively managing risk
Maintain a high level of confidentiality
Desire for continuous learning
Comfortable with job ambiguity in a position that will grow with you. Proactively create and look for ways to fulfill the mission of your job.
Mechanics has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and Mechanics reserves the right to change this job description and/or assign tasks for the employee to perform, as Mechanics may deem appropriate.
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ESSENTIAL FUNCTIONS
Actively engage with our audience and target market on Instagram, Facebook, LinkedIn and YouTube.
Develop innovative ways to experience Mechanics within our community, using social media as a primary method of promotion, communication, and advocacy.
Highlight our people through announcements and spotlights.
Write, produce, and appear in engaging videos with high entertainment value. Focus on a strategy that can grow and expand, so that others look forward to seeing, participating in, and watching.
Produce quality videos from start to finish using appropriate equipment, apps, and software.
Embrace new digital media trends; recommend and implement new media. Monitor data and track trends.
Help maintain the consistency of the brand on the intranet and provide timely communication to help foster internal connectedness.
Community Involvement
Actively participate in community events, extending beyond regular hours. Rally the team for volunteer opportunities and coordinate group involvement.
Contribute to Mechanics-hosted community events like Mechanics Mondays, Cash Mobs, and Live at Lunch.
Engage and participate in community groups (Richland Young Professionals (RYP), Ashland Young Professionals (AYP), Richland Area Chamber of Commerce and the Ashland Area Chamber of Commerce).
Develop creative strategies to further connect Mechanics with the community.
Internal Marketing
Play a crucial role in ensuring the positive delivery of all marketing strategies and tactics, rallying co-workers' excitement for new campaigns and strategies.
Help in developing and delivering marketing collateral and serve as the Marketing liaison for branches.
Manage the ordering, storage, and inventory of logo merchandise, ensuring materials are on-hand for upcoming/ reoccurring events.
Assist management with various administrative tasks and take on any other duties assigned, contributing your skills to the team and other departments' overall success.
Assist with project management, including benchmarking and timelines.
POSITION QUALIFICATIONS
Influencer – Impact others in positive ways and move others to action
Creative – Think in ways that produce something new and different
Flexible – Ability to change and adapt easily
Discerning – Ability to show insight and understanding
Self Motivated – Ability to reach a goal with little direction
Technical Aptitude – Ability to learn new or existing technology
Superior Communication – Ability to communicate in writing clearly and concisely
SKILLS & ABILITIES Education : Bachelor’s degree from an accredited university required.
Experience : Previous Marketing and video production experience preferred, as well as exposure to social media.
Computer/Hardware Skills : Microsoft Office products, video editing and graphic design software
Other Requirements
Commitment to the bank’s vision, mission, and guiding principles
Understanding of popular social networks – designs, functionalities, users and risks
Stay current on trends for a younger demographic
Ability to organize groups of people, as well as lead and encourage others
A conscientious decision maker who enjoys being a member of a team
Flexibility in work schedule, including evenings and weekends on a regular basis
Travel will be required within and around the community
Support a sound internal control environment by adhering to policies and procedures, maintaining compliance with banking laws and regulations, and proactively managing risk
Maintain a high level of confidentiality
Desire for continuous learning
Comfortable with job ambiguity in a position that will grow with you. Proactively create and look for ways to fulfill the mission of your job.
Mechanics has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and Mechanics reserves the right to change this job description and/or assign tasks for the employee to perform, as Mechanics may deem appropriate.
#J-18808-Ljbffr