Payer & Media Growth Specialist
Elara Caring, Fairport, NY, United States
At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place.
Job Description Payer & Media Growth Specialist – Private Pay At Elara Caring, we believe the best care happens at home—where people feel most comfortable. That’s why our compassionate teams serve over 60,000 patients every day, right where they live. As a
Payer & Media Growth Specialist , you’ll play a key role in leading a team of dedicated caregivers, making a real impact in the lives of our patients. If you’re ready to lead with purpose and help others thrive, we’d love to have you on our team.
What We Offer
A collaborative and supportive work environment
A meaningful opportunity to positively impact lives every day
Competitive compensation packages
Tuition reimbursement for full-time employees
Free continuing education opportunities for all team members
Clear paths for career growth and advancement
Comprehensive medical, dental, and vision insurance
401(K) with employer match
Generous paid time off, including holidays and family/pet bereavement
Pet insurance for your furry family members
Responsibilities
Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach
Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements
Manage and execute digital media strategies designed to grow private pay referrals across New York
Recommend and implement social media strategies to increase engagement and brand visibility
Draft clear, professional communications that reflect Elara Caring’s brand and mission
Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead‑tracking systems
Maintain accurate databases of contacts, referral sources, and campaign engagement data
Track performance metrics including click‑through rates, engagement levels, lead generation, and conversion rates
Analyze campaign performance and provide actionable insights and reporting to leadership
Collaborate with internal stakeholders to align messaging and outreach with growth priorities
Provide responsive, professional communication support to internal and external stakeholders
Uphold Elara Caring’s mission, values, and commitment to high‑quality patient care
Maintain confidentiality and compliance with HIPAA and company policies
Perform other duties and projects as assigned
Qualifications
Bachelor’s degree in Communications, Business, Marketing, or a related field (preferred but not required)
1–2 years of experience in marketing support, communications, outreach, or customer‑facing roles
Experience in healthcare, home care, or digital outreach environments is a plus
Experience working with email marketing platforms, social media tools, and CRM systems
Strong written and verbal communication skills with the ability to create professional digital content
Working knowledge of digital marketing tools and analytics platforms
Strong organizational skills and attention to detail
Ability to manage multiple priorities in a fast‑paced environment
Strong collaboration skills with the ability to work independently while supporting team goals
Professional judgment and customer‑service mindset
Knowledge of the healthcare or home care industry preferred
You will report to the Director of Business Operations, Sales Director of Sales Manager. This is not a comprehensive list of all job responsibilities; a full job description will be provided.
Equal Employment Opportunity We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruiting@elara.com.
Pay & Benefit Information Compensation for this role will be determined based on a variety of factors, including qualifications, skills, competencies, and relevant experience. Elara offers a broad range of benefits. Learn more at https://careers.elara.com/us/en/benefits.
EVerify Elara Caring participates in E-Verify after a job offer is accepted and Form I-9 completed.
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Job Description Payer & Media Growth Specialist – Private Pay At Elara Caring, we believe the best care happens at home—where people feel most comfortable. That’s why our compassionate teams serve over 60,000 patients every day, right where they live. As a
Payer & Media Growth Specialist , you’ll play a key role in leading a team of dedicated caregivers, making a real impact in the lives of our patients. If you’re ready to lead with purpose and help others thrive, we’d love to have you on our team.
What We Offer
A collaborative and supportive work environment
A meaningful opportunity to positively impact lives every day
Competitive compensation packages
Tuition reimbursement for full-time employees
Free continuing education opportunities for all team members
Clear paths for career growth and advancement
Comprehensive medical, dental, and vision insurance
401(K) with employer match
Generous paid time off, including holidays and family/pet bereavement
Pet insurance for your furry family members
Responsibilities
Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach
Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements
Manage and execute digital media strategies designed to grow private pay referrals across New York
Recommend and implement social media strategies to increase engagement and brand visibility
Draft clear, professional communications that reflect Elara Caring’s brand and mission
Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead‑tracking systems
Maintain accurate databases of contacts, referral sources, and campaign engagement data
Track performance metrics including click‑through rates, engagement levels, lead generation, and conversion rates
Analyze campaign performance and provide actionable insights and reporting to leadership
Collaborate with internal stakeholders to align messaging and outreach with growth priorities
Provide responsive, professional communication support to internal and external stakeholders
Uphold Elara Caring’s mission, values, and commitment to high‑quality patient care
Maintain confidentiality and compliance with HIPAA and company policies
Perform other duties and projects as assigned
Qualifications
Bachelor’s degree in Communications, Business, Marketing, or a related field (preferred but not required)
1–2 years of experience in marketing support, communications, outreach, or customer‑facing roles
Experience in healthcare, home care, or digital outreach environments is a plus
Experience working with email marketing platforms, social media tools, and CRM systems
Strong written and verbal communication skills with the ability to create professional digital content
Working knowledge of digital marketing tools and analytics platforms
Strong organizational skills and attention to detail
Ability to manage multiple priorities in a fast‑paced environment
Strong collaboration skills with the ability to work independently while supporting team goals
Professional judgment and customer‑service mindset
Knowledge of the healthcare or home care industry preferred
You will report to the Director of Business Operations, Sales Director of Sales Manager. This is not a comprehensive list of all job responsibilities; a full job description will be provided.
Equal Employment Opportunity We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruiting@elara.com.
Pay & Benefit Information Compensation for this role will be determined based on a variety of factors, including qualifications, skills, competencies, and relevant experience. Elara offers a broad range of benefits. Learn more at https://careers.elara.com/us/en/benefits.
EVerify Elara Caring participates in E-Verify after a job offer is accepted and Form I-9 completed.
#J-18808-Ljbffr