Senior Marketing Analytics Data Scientist
Humana, Oklahoma City, OK, United States
Join our dedicated team and help prioritize health!
Humana is a leading integrated healthcare company dedicated to empowering individuals to achieve enduring well-being. Committed to our associates' vitality, we offer innovative benefits that enhance the workplace experience. Our mission focuses on fostering positive changes at both the individual and community levels, ultimately enabling people to lead fulfilling lives.
To support this vision, Humana is developing a premier Enterprise Marketing organization aimed at driving profitable membership growth across various sectors. The Marketing Analytics team, part of Humana's Consumer Data, Insights, and Analytics department within Enterprise Marketing, plays a crucial role in offering actionable data and insights throughout the consumer lifecycle. We are looking for an experienced data professional to take on the role of Senior Data Scientist.
In this pivotal position, you will lead the strategy, implementation, and utilization of data-driven solutions to enhance marketing effectiveness for the Onboarding, Loyalty, or Retention teams. As a key resource, you will guide the analytics team in delivering analytical solutions that optimize performance across both digital and non-digital channels. A profound understanding of lifecycle customer marketing analytics, including test design and statistical significance, is essential.
Key Responsibilities:
Strategic Consulting/Partnership:
Collaborate with marketing teams to uncover and assess marketing opportunities, identify interdependencies (data, timing, regulatory, media, etc.), and provide recommendations for marketing strategies that align with business goals. Test Design and Analysis:
Oversee the design of valid tests with adequate sample sizes to ensure statistically significant insights are derived using A/B or multivariate testing. Promote a culture of continuous testing, measurement, and refinement. Campaign Analysis and Reporting:
Conduct thorough post-campaign evaluations, including media performance, consumer trends, profiles, and appointment analyses. Collaborate with the BI team to ensure effective report generation and contribute to actionable recommendations for future initiatives. Advanced Analytics:
Define and execute the marketing analytics roadmap, identifying opportunities for predictive modeling, segmentation solutions, and cross-sell models. Collaborate with analytics partners to ensure stability, actionability, and compliance of developed models. Bring your expertise to make a difference! Qualifications: Bachelor's degree or higher in a relevant analytical field (statistics, mathematics, engineering, etc.). 5+ years of experience with diverse marketing strategies, including omni-channel marketing measurement, targeting, attribution, forecasting, and experimental design. Proficiency in statistical analysis tools and programming languages (e.g., Python, R, SQL). 7+ years of analytics experience in a dynamic environment. Ability to manage multiple projects and deadlines within a large, complex organization. Demonstrated experience in leading change and inspiring performance in ambiguous, complex situations. Exceptional communication skills, with the poise and professionalism necessary for effective interaction with senior executives. Strong collaborative approach with excellent relationship-building capabilities, engaging diverse stakeholders to ensure shared ownership of outcomes. Experience in gathering requirements for BI/reporting automation. Willingness to travel occasionally (up to twice a year). Preferred Qualifications: Master's degree in economics or mathematics. Additional Information: To equip Home or Hybrid Home/Office employees to work effectively, internet service should meet the following criteria: Minimum download speed of 25 Mbps and upload speed of 10 Mbps recommended; wired cable or DSL is preferred. Satellite, cellular, and microwave connections allowed only if approved by leadership. Employees working from Home in California, Illinois, Montana, or South Dakota will receive a bi-weekly internet expense payment. Humana provides appropriate telephone equipment for remote work requirements. Workspaces must be dedicated and free from interruptions to ensure the protection of member PHI/HIPAA information. Humana offers a range of benefits to support the health and well-being of our employees and their families. We offer competitive, flexible compensation packages to provide financial security now and in the future, including: Health benefits starting on day one. Paid time off, holidays, volunteer time, and jury duty pay. Recognition pay. 401(k) retirement savings plan with employer match. Tuition assistance. Scholarships for eligible dependents. Parental and caregiver leave. Employee charity matching program. Network Resource Groups (NRGs). Career development opportunities. Our Hiring Process: As part of our hiring process, you may receive communications via text message and email to collect additional information using a platform called HireVue. This technology allows you to engage with us at the most convenient time and location. If selected to advance past the initial screening, you may be invited to participate in a pre-recorded video interview. Your recorded responses will be reviewed to determine next steps. If you have questions regarding this role and are an internal candidate, please contact our recruiter team by visiting the internal portal and searching for the Recruiter. Humana values the protection of personal identity. Be prepared to provide your Social Security Number if necessary, following instructions sent from Humana with specific guidance. This is a remote position, but occasional travel to Humana's offices may be necessary for trainings or meetings. Scheduled Weekly Hours: 40 Pay Range: The following ranges reflect a good faith estimate of the starting base salary for full-time employment at the time of posting. Pay may vary based on geographic location and individual experience: $142,300 - $195,700 per year, with eligibility for a bonus incentive plan based on performance. Benefits Overview: Humana, Inc. offers competitive benefits supporting holistic well-being. Our benefits include medical, dental, and vision coverage, a 401(k) plan, time off (including paid time off, company holidays, and personal days), paid parental and caregiver leave, and life insurance among others. Application Deadline: 03-09-2026 About Us: Humana Inc. is dedicated to putting health first—our teammates', our customers', and our company’s. Through our insurance and healthcare services, we strive to enhance the lives of those we serve, including Medicare, Medicaid, families, and communities. Equal Opportunity Employer:
Humana maintains a policy of non-discrimination against any employee or applicant due to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status. We take affirmative action to employ and advance individuals with disabilities or protected veteran status in compliance with federal regulations, ensuring all employment decisions are based on valid job requirements. Humana complies with all applicable civil rights laws and does not discriminate based on race, color, national origin, age, disability, sex, sexual orientation, gender identity, or religion. We also provide free language interpreter services.
Collaborate with marketing teams to uncover and assess marketing opportunities, identify interdependencies (data, timing, regulatory, media, etc.), and provide recommendations for marketing strategies that align with business goals. Test Design and Analysis:
Oversee the design of valid tests with adequate sample sizes to ensure statistically significant insights are derived using A/B or multivariate testing. Promote a culture of continuous testing, measurement, and refinement. Campaign Analysis and Reporting:
Conduct thorough post-campaign evaluations, including media performance, consumer trends, profiles, and appointment analyses. Collaborate with the BI team to ensure effective report generation and contribute to actionable recommendations for future initiatives. Advanced Analytics:
Define and execute the marketing analytics roadmap, identifying opportunities for predictive modeling, segmentation solutions, and cross-sell models. Collaborate with analytics partners to ensure stability, actionability, and compliance of developed models. Bring your expertise to make a difference! Qualifications: Bachelor's degree or higher in a relevant analytical field (statistics, mathematics, engineering, etc.). 5+ years of experience with diverse marketing strategies, including omni-channel marketing measurement, targeting, attribution, forecasting, and experimental design. Proficiency in statistical analysis tools and programming languages (e.g., Python, R, SQL). 7+ years of analytics experience in a dynamic environment. Ability to manage multiple projects and deadlines within a large, complex organization. Demonstrated experience in leading change and inspiring performance in ambiguous, complex situations. Exceptional communication skills, with the poise and professionalism necessary for effective interaction with senior executives. Strong collaborative approach with excellent relationship-building capabilities, engaging diverse stakeholders to ensure shared ownership of outcomes. Experience in gathering requirements for BI/reporting automation. Willingness to travel occasionally (up to twice a year). Preferred Qualifications: Master's degree in economics or mathematics. Additional Information: To equip Home or Hybrid Home/Office employees to work effectively, internet service should meet the following criteria: Minimum download speed of 25 Mbps and upload speed of 10 Mbps recommended; wired cable or DSL is preferred. Satellite, cellular, and microwave connections allowed only if approved by leadership. Employees working from Home in California, Illinois, Montana, or South Dakota will receive a bi-weekly internet expense payment. Humana provides appropriate telephone equipment for remote work requirements. Workspaces must be dedicated and free from interruptions to ensure the protection of member PHI/HIPAA information. Humana offers a range of benefits to support the health and well-being of our employees and their families. We offer competitive, flexible compensation packages to provide financial security now and in the future, including: Health benefits starting on day one. Paid time off, holidays, volunteer time, and jury duty pay. Recognition pay. 401(k) retirement savings plan with employer match. Tuition assistance. Scholarships for eligible dependents. Parental and caregiver leave. Employee charity matching program. Network Resource Groups (NRGs). Career development opportunities. Our Hiring Process: As part of our hiring process, you may receive communications via text message and email to collect additional information using a platform called HireVue. This technology allows you to engage with us at the most convenient time and location. If selected to advance past the initial screening, you may be invited to participate in a pre-recorded video interview. Your recorded responses will be reviewed to determine next steps. If you have questions regarding this role and are an internal candidate, please contact our recruiter team by visiting the internal portal and searching for the Recruiter. Humana values the protection of personal identity. Be prepared to provide your Social Security Number if necessary, following instructions sent from Humana with specific guidance. This is a remote position, but occasional travel to Humana's offices may be necessary for trainings or meetings. Scheduled Weekly Hours: 40 Pay Range: The following ranges reflect a good faith estimate of the starting base salary for full-time employment at the time of posting. Pay may vary based on geographic location and individual experience: $142,300 - $195,700 per year, with eligibility for a bonus incentive plan based on performance. Benefits Overview: Humana, Inc. offers competitive benefits supporting holistic well-being. Our benefits include medical, dental, and vision coverage, a 401(k) plan, time off (including paid time off, company holidays, and personal days), paid parental and caregiver leave, and life insurance among others. Application Deadline: 03-09-2026 About Us: Humana Inc. is dedicated to putting health first—our teammates', our customers', and our company’s. Through our insurance and healthcare services, we strive to enhance the lives of those we serve, including Medicare, Medicaid, families, and communities. Equal Opportunity Employer:
Humana maintains a policy of non-discrimination against any employee or applicant due to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status. We take affirmative action to employ and advance individuals with disabilities or protected veteran status in compliance with federal regulations, ensuring all employment decisions are based on valid job requirements. Humana complies with all applicable civil rights laws and does not discriminate based on race, color, national origin, age, disability, sex, sexual orientation, gender identity, or religion. We also provide free language interpreter services.