Product Marketing Manager
Roman Health Pharmacy LLC, Chandler, AZ, United States
Work Location: On-site in a dynamic, global company.
About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
Serves over 95,000 businesses and processes over $135B in annual payroll.
Headquartered in Chandler, Arizona.
Helps businesses streamline and grow operations with custom strategies benefiting employers and employees.
More info: www.vensure.com
Position Marketing Manager, Product Marketing
Position Summary
Develop and execute product marketing strategies driving growth across B2B and B2C audiences.
Focus on positioning, messaging, and go-to-market execution.
Create compelling product stories and sales & marketing enablement tools.
Collaborate cross-functionally to align product capabilities with customer needs.
Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals.
Essential Duties and Responsibilities: Product Marketing
Translate complex product features into customer-focused value propositions.
Lead go-to-market planning and execution for new product launches and feature releases.
Develop product positioning, messaging frameworks, and customer segmentation strategies.
Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral.
Conduct market, competitor, and customer research.
Ensure consistent product messaging across all touchpoints.
Support cross-sell, upsell, and retention initiatives through effective messaging.
Marketing Strategy & Team Leadership
Set product marketing objectives and success metrics tied to business outcomes.
Mentor and coach marketing team members.
Prioritize projects and ensure timely delivery of high-quality assets.
Review content for clarity, accuracy, and brand alignment.
Collaborate with Product, Sales, Client Success, and Executive teams.
Marginal Functions
Other duties as assigned.
Knowledge, Skills, and Abilities
Strong background in B2B and B2C product marketing with proven experience in positioning, messaging, and go-to-market strategies.
Excellent storytelling, copywriting, and content development skills.
Experience with market, customer, and competitive research.
Skilled in building sales enablement and customer-facing assets.
Strong project management skills.
Highly organized, self-motivated, results-oriented with attention to detail.
Ability to thrive in fast-paced, collaborative environments.
Education & Experience
Bachelor's Degree required; marketing, communications, or business preferred.
5-7 years of relevant product marketing experience.
Experience in SaaS, professional services, or technology-driven industries preferred.
Proven ability to develop and execute product marketing strategies driving growth in B2B and/or B2C markets.
Physical, Mental, & Communication Demands
Frequently sit; occasionally stand and walk.
Vision abilities include close vision, color vision, and ability to adjust focus.
Frequently talk and hear.
Moderate concentration and prolonged mental effort required.
Average memory demand.
Moderate noise level in work environment.
Environmental Conditions
Indoor office environment with occasional moderate noise from equipment or co-workers.
Benefits
Health Insurance: Medical, dental, and vision coverage.
Retirement Plan: 401(k) with company match.
Paid Time Off: PTO, Holidays, Parental leave, and Sick Leave as per state law.
Other Benefits: Life insurance, short and long term disability, employee assistance program (EAP), FSA, HSA, identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
Additional Compensation: Signing bonus, commission if applicable.
$80,000 - $91,987 a year
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About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
Serves over 95,000 businesses and processes over $135B in annual payroll.
Headquartered in Chandler, Arizona.
Helps businesses streamline and grow operations with custom strategies benefiting employers and employees.
More info: www.vensure.com
Position Marketing Manager, Product Marketing
Position Summary
Develop and execute product marketing strategies driving growth across B2B and B2C audiences.
Focus on positioning, messaging, and go-to-market execution.
Create compelling product stories and sales & marketing enablement tools.
Collaborate cross-functionally to align product capabilities with customer needs.
Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals.
Essential Duties and Responsibilities: Product Marketing
Translate complex product features into customer-focused value propositions.
Lead go-to-market planning and execution for new product launches and feature releases.
Develop product positioning, messaging frameworks, and customer segmentation strategies.
Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral.
Conduct market, competitor, and customer research.
Ensure consistent product messaging across all touchpoints.
Support cross-sell, upsell, and retention initiatives through effective messaging.
Marketing Strategy & Team Leadership
Set product marketing objectives and success metrics tied to business outcomes.
Mentor and coach marketing team members.
Prioritize projects and ensure timely delivery of high-quality assets.
Review content for clarity, accuracy, and brand alignment.
Collaborate with Product, Sales, Client Success, and Executive teams.
Marginal Functions
Other duties as assigned.
Knowledge, Skills, and Abilities
Strong background in B2B and B2C product marketing with proven experience in positioning, messaging, and go-to-market strategies.
Excellent storytelling, copywriting, and content development skills.
Experience with market, customer, and competitive research.
Skilled in building sales enablement and customer-facing assets.
Strong project management skills.
Highly organized, self-motivated, results-oriented with attention to detail.
Ability to thrive in fast-paced, collaborative environments.
Education & Experience
Bachelor's Degree required; marketing, communications, or business preferred.
5-7 years of relevant product marketing experience.
Experience in SaaS, professional services, or technology-driven industries preferred.
Proven ability to develop and execute product marketing strategies driving growth in B2B and/or B2C markets.
Physical, Mental, & Communication Demands
Frequently sit; occasionally stand and walk.
Vision abilities include close vision, color vision, and ability to adjust focus.
Frequently talk and hear.
Moderate concentration and prolonged mental effort required.
Average memory demand.
Moderate noise level in work environment.
Environmental Conditions
Indoor office environment with occasional moderate noise from equipment or co-workers.
Benefits
Health Insurance: Medical, dental, and vision coverage.
Retirement Plan: 401(k) with company match.
Paid Time Off: PTO, Holidays, Parental leave, and Sick Leave as per state law.
Other Benefits: Life insurance, short and long term disability, employee assistance program (EAP), FSA, HSA, identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
Additional Compensation: Signing bonus, commission if applicable.
$80,000 - $91,987 a year
#J-18808-Ljbffr