Strategist
Y-Axis, New York, NY, United States
Data Analysis, Research Design, Strategic Insights, Social Listening, Quantitative Surveys, Audience Analysis, Collaboration, Analytical Thinking, Creative Thinking, Communication, Presentation Skills, Self-Motivation, Initiative, Cultural Intelligence, Brand Strategy, Media Trends
Advertising Services
Description ABOUT VAYNERX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA: VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Overall Purpose: Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team collectively redefines and modernizes the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
Key Areas of Responsibility
Provide data analysis, research design, and strategic insights for VaynerMedia clients.
Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence.
Dive into and learn VaynerMedia tools, research and platforms to identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
Conduct social listening and content audits.
Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
Collaborate with Analytics and Media to ensure a robust plan to measure performance (in real/near-real time), increasing the probability of success through ongoing optimization.
Focus on people-based insights, supporting the development of distinct and differentiated audience understanding connected to strategic decisions and creative ways-in.
Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives.
Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight.
Develop and deliver cohesive analyses and presentations, both internally and externally.
Support strategy leads with relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.
Experience / Knowledge Required
1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
Knowledge of secondary research tools such as Crimson Hexagon, MRI, and Mintel to select and mine appropriate resources to answer insight requests.
Strong ability to think strategically with a balanced analytical and creative approach.
Familiarity with reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
Collaborative and able to work with different disciplines, internal and external, to achieve desired outcomes.
Self‑motivated with initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Unsure if you meet the qualifications? We are always looking for talent that will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary $65,000—$75,000 USD
Responsibilities The Strategist will provide data analysis, research design, and strategic insights for VaynerMedia clients. They will collaborate with various teams to ensure robust performance measurement and develop audience understanding connected to strategic decisions.
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Advertising Services
Description ABOUT VAYNERX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA: VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Overall Purpose: Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team collectively redefines and modernizes the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
Key Areas of Responsibility
Provide data analysis, research design, and strategic insights for VaynerMedia clients.
Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence.
Dive into and learn VaynerMedia tools, research and platforms to identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
Conduct social listening and content audits.
Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
Collaborate with Analytics and Media to ensure a robust plan to measure performance (in real/near-real time), increasing the probability of success through ongoing optimization.
Focus on people-based insights, supporting the development of distinct and differentiated audience understanding connected to strategic decisions and creative ways-in.
Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives.
Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight.
Develop and deliver cohesive analyses and presentations, both internally and externally.
Support strategy leads with relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.
Experience / Knowledge Required
1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
Knowledge of secondary research tools such as Crimson Hexagon, MRI, and Mintel to select and mine appropriate resources to answer insight requests.
Strong ability to think strategically with a balanced analytical and creative approach.
Familiarity with reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
Collaborative and able to work with different disciplines, internal and external, to achieve desired outcomes.
Self‑motivated with initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Unsure if you meet the qualifications? We are always looking for talent that will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary $65,000—$75,000 USD
Responsibilities The Strategist will provide data analysis, research design, and strategic insights for VaynerMedia clients. They will collaborate with various teams to ensure robust performance measurement and develop audience understanding connected to strategic decisions.
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