Go to Market Manager (GTM)
Eplan, Houston, TX, United States
EPLAN USA is expanding and looking for a highly organized
GTM Manager
to bridge global strategy with U.S. market execution. The role sits at the intersection of Sales, Marketing, Professional Services, and Global GTM teams, ensuring aligned messaging, coordinated launches, and a consistent customer experience across all stages of the funnel—from awareness to expansion.
Key Responsibilities Strategy & Execution
Translate global GTM strategy into actionable U.S. plans.
Shape and optimize the U.S. customer journey.
Align campaigns and launches with U.S. commercial priorities.
Cross‑Functional Alignment
Serve as the primary U.S. liaison to global GTM.
Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
Maintain strong communication between U.S. operations and HQ.
Campaign Localization & Enablement
Adapt global content for U.S. industries and buyers.
Lead GTM enablement across the Americas.
Ensure all localized assets are relevant and consistent.
Market Insights & Feedback Loop
Gather structured feedback from Sales and Services.
Provide insights on content gaps, campaign performance, and market needs.
Help refine audience targeting and messaging.
Launches & Events
Support product launches, digital events, and U.S. GTM initiatives.
Align topics and messaging with global themes.
Planning & Performance Tracking
Support GTM budget planning.
Track KPIs, ROI, and pipeline impact.
Recommend improvements for targeting and spend effectiveness.
Targeting & Paid Media Support
Define precise buyer segments with Field Marketing.
Ensure paid media aligns with high‑ROI customer groups.
What We’re Looking For Must‑Have
Bachelor’s degree in marketing, communications, or business preferred.
5 years’ experience in GTM execution, project management, or campaign coordination.
Strong ability to operationalize strategy.
Excellent communication and stakeholder management.
Data-driven decision making.
Ability to influence without authority in a matrixed org.
Nice‑to‑Have
Experience in industrial automation or engineering software.
Familiarity with B2B multi‑channel campaigns or product launches.
ECAD/CAD market experience (EPLAN knowledge is a plus).
Why the Role Matters You’ll play a key role in aligning U.S. execution with global strategy, improving customer experience, strengthening GTM performance, and supporting the growth of EPLAN’s U.S. business.
#J-18808-Ljbffr
GTM Manager
to bridge global strategy with U.S. market execution. The role sits at the intersection of Sales, Marketing, Professional Services, and Global GTM teams, ensuring aligned messaging, coordinated launches, and a consistent customer experience across all stages of the funnel—from awareness to expansion.
Key Responsibilities Strategy & Execution
Translate global GTM strategy into actionable U.S. plans.
Shape and optimize the U.S. customer journey.
Align campaigns and launches with U.S. commercial priorities.
Cross‑Functional Alignment
Serve as the primary U.S. liaison to global GTM.
Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
Maintain strong communication between U.S. operations and HQ.
Campaign Localization & Enablement
Adapt global content for U.S. industries and buyers.
Lead GTM enablement across the Americas.
Ensure all localized assets are relevant and consistent.
Market Insights & Feedback Loop
Gather structured feedback from Sales and Services.
Provide insights on content gaps, campaign performance, and market needs.
Help refine audience targeting and messaging.
Launches & Events
Support product launches, digital events, and U.S. GTM initiatives.
Align topics and messaging with global themes.
Planning & Performance Tracking
Support GTM budget planning.
Track KPIs, ROI, and pipeline impact.
Recommend improvements for targeting and spend effectiveness.
Targeting & Paid Media Support
Define precise buyer segments with Field Marketing.
Ensure paid media aligns with high‑ROI customer groups.
What We’re Looking For Must‑Have
Bachelor’s degree in marketing, communications, or business preferred.
5 years’ experience in GTM execution, project management, or campaign coordination.
Strong ability to operationalize strategy.
Excellent communication and stakeholder management.
Data-driven decision making.
Ability to influence without authority in a matrixed org.
Nice‑to‑Have
Experience in industrial automation or engineering software.
Familiarity with B2B multi‑channel campaigns or product launches.
ECAD/CAD market experience (EPLAN knowledge is a plus).
Why the Role Matters You’ll play a key role in aligning U.S. execution with global strategy, improving customer experience, strengthening GTM performance, and supporting the growth of EPLAN’s U.S. business.
#J-18808-Ljbffr