
Brand Activation Lead - Pet Treats & Retail Growth
Spectrum Brands, Des Moines, IA, United States
A leading consumer goods company is seeking a Brand Activation Manager for Treats brands in North America. This role requires a blend of strategic planning and tactical execution, managing end-to-end delivery of consumer programs. A successful candidate will have at least 6 years of packaged goods brand management experience and strong skills in communication, budget management, and cross-functional collaboration. This position is critical for driving engagement and loyalty through omnichannel activation strategies.
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