Principal PMT, Supply Yield, Prime Video Advertising
Amazon, New York, NY, United States
Description
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.
Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience.
As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people.
We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you!
Are you excited about shaping the future of media monetization? We are seeking an inventive and analytical leader to define and lead Prime Video Advertising Yield. You will lead the charge in monetizing our streaming video offerings through innovative supply intelligence and yield management strategies. Your primary mission will be to design a supply segmentation and forecasting system that identifies high-, mid-, and lower-value supply cohorts across both our 1P (SVOD, Live, Linear) and our partners’ (PVC) inventory. In Broadcast television, supply value was often driven by daypart and then used to determine program scheduling, pricing, and yield. In streaming, we have not yet definite a consistent criterion for defining supply value—taking both content and audience dynamics into account. As a result, all supply is being monetized equally (aside from high-touch sponsorships). Intuitively we know that not all content holds the same value.
Once defining a scaled service for supply value and forecasting, you’ll then craft a yield strategy that align this supply value tiers to appropriate buying models and/or demand channels—e.g., Only PG Deals can buy into top-tier supply, or Local demand is only available via Auction—with the goal of maximizing service-level supply utilization.
In this role, you’ll not only help us maximize our revenue potential but also shape the future of how we balance advertiser needs with a seamless viewer experience. If you’re passionate about turning data into strategy and driving innovation in ad monetization, we’d love to have you on board.
Key job responsibilities
Design Yield Strategies: Map supply tiers to different buying models and demand channels (e.g., PG vs PA vs PD) to optimize monetization across advertiser segments
Invent and Implement Supply Segmentation: Develop a robust system to classify supply into high, medium, and lower-value cohorts across our streaming TV and partner inventories
Build Forecasting Capabilities: Define and implement a forecasting system that enables accurate supply volume predictions by tier, supporting strategic planning and sales commitments
Optimize Revenue and Customer Experience: Drive measurable improvements in RPOM while maintaining viewer satisfaction by ensuring supply allocation serves diverse advertiser needs at appropriate price points
Basic Qualifications
11+ years of end to end product delivery experience
10+ years of technical product or program management experience
Bachelor's degree
Experience with feature delivery and tradeoffs of a product
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
Exceptional interpersonal and communication skills (both written and verbal), with experience communicating effectively with technical and non-technical stakeholders across multiple teams
Demonstrated ability to take ownership, drive results, and effectively lead across diverse organizations, management levels, cultures, and personalities
Preferred Qualifications
Experience working directly with Engineers on product enhancements
Experience in project management methodologies, business analysis, or process improvement
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
• Proven ability to make smart trade-offs on time-to-market versus features.
• Exceptional interpersonal and communication (both written and verbal) skills. Experience communicating with both technical and non-technical stakeholders across multiple teams.
MBA or advanced degree in a related field (Business, Economics, Computer Science, or Engineering)
Proven ability to make smart trade-offs between time-to-market and feature completeness
Passion for digital media and entertainment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, VA, Arlington - 179,900.00 - 243,400.00 USD annually
#J-18808-Ljbffr
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.
Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience.
As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people.
We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you!
Are you excited about shaping the future of media monetization? We are seeking an inventive and analytical leader to define and lead Prime Video Advertising Yield. You will lead the charge in monetizing our streaming video offerings through innovative supply intelligence and yield management strategies. Your primary mission will be to design a supply segmentation and forecasting system that identifies high-, mid-, and lower-value supply cohorts across both our 1P (SVOD, Live, Linear) and our partners’ (PVC) inventory. In Broadcast television, supply value was often driven by daypart and then used to determine program scheduling, pricing, and yield. In streaming, we have not yet definite a consistent criterion for defining supply value—taking both content and audience dynamics into account. As a result, all supply is being monetized equally (aside from high-touch sponsorships). Intuitively we know that not all content holds the same value.
Once defining a scaled service for supply value and forecasting, you’ll then craft a yield strategy that align this supply value tiers to appropriate buying models and/or demand channels—e.g., Only PG Deals can buy into top-tier supply, or Local demand is only available via Auction—with the goal of maximizing service-level supply utilization.
In this role, you’ll not only help us maximize our revenue potential but also shape the future of how we balance advertiser needs with a seamless viewer experience. If you’re passionate about turning data into strategy and driving innovation in ad monetization, we’d love to have you on board.
Key job responsibilities
Design Yield Strategies: Map supply tiers to different buying models and demand channels (e.g., PG vs PA vs PD) to optimize monetization across advertiser segments
Invent and Implement Supply Segmentation: Develop a robust system to classify supply into high, medium, and lower-value cohorts across our streaming TV and partner inventories
Build Forecasting Capabilities: Define and implement a forecasting system that enables accurate supply volume predictions by tier, supporting strategic planning and sales commitments
Optimize Revenue and Customer Experience: Drive measurable improvements in RPOM while maintaining viewer satisfaction by ensuring supply allocation serves diverse advertiser needs at appropriate price points
Basic Qualifications
11+ years of end to end product delivery experience
10+ years of technical product or program management experience
Bachelor's degree
Experience with feature delivery and tradeoffs of a product
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
Exceptional interpersonal and communication skills (both written and verbal), with experience communicating effectively with technical and non-technical stakeholders across multiple teams
Demonstrated ability to take ownership, drive results, and effectively lead across diverse organizations, management levels, cultures, and personalities
Preferred Qualifications
Experience working directly with Engineers on product enhancements
Experience in project management methodologies, business analysis, or process improvement
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
• Proven ability to make smart trade-offs on time-to-market versus features.
• Exceptional interpersonal and communication (both written and verbal) skills. Experience communicating with both technical and non-technical stakeholders across multiple teams.
MBA or advanced degree in a related field (Business, Economics, Computer Science, or Engineering)
Proven ability to make smart trade-offs between time-to-market and feature completeness
Passion for digital media and entertainment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, VA, Arlington - 179,900.00 - 243,400.00 USD annually
#J-18808-Ljbffr