Growth Marketing Specialist
Nicole Fisher Interiors, New York, NY, United States
Growth Marketing Specialist
Digital Marketing & Marketing Operations
Location Hybrid (NYC Metro Area)
Engagement Type Part-Time Contractor
Estimated Hours 10–15 hours per week
Compensation $25/hour (contract role)
About Nicole Fisher Interiors Nicole Fisher Interiors is a vertically integrated luxury design house delivering architectural and interior design services for high-net-worth residential and boutique hospitality clients. Our work is fashion-forward, highly livable, and culturally relevant.
As the firm expands its presence in New York City, we are building a modern marketing infrastructure designed to support brand visibility, lead generation, and long-term growth.
We are seeking a Growth Marketer to support the execution and operational management of NFI’s digital marketing ecosystem.
This role focuses on paid media execution, CRM implementation and management, website operations, and marketing infrastructure support.
Marketing strategy, analytics, reporting, and overall marketing architecture are led by the Fractional Chief Marketing Officer. This role focuses on implementing systems and campaigns within an established marketing framework.
Role Overview The Growth Marketing Specialist will support the operational execution of Nicole Fisher Interiors’ digital marketing ecosystem, ensuring campaigns, platforms, and marketing infrastructure operate smoothly.
Working closely with the Fractional Chief Marketing Officer, this role will implement marketing initiatives, maintain digital systems, and monitor performance across multiple channels.
Key areas of responsibility include:
Managing and updating the NFI website to support portfolio visibility and lead generation
Implementing and maintaining the company’s CRM system and marketing automations
Setting up and monitoring Google Ads campaigns focused on high-intent search traffic
Coordinating with the PR firm to ensure press coverage is properly reflected and amplified across digital channels
Supporting campaign launches by implementing landing pages, tracking links, and marketing assets
Maintaining marketing systems and ensuring smooth operational workflows across tools and platforms
This role is ideal for someone who is technically capable, organized, and comfortable executing across multiple digital marketing functions while maintaining strong attention to detail.
In-Person Expectations NFI values in-person collaboration. Candidates located will be expected to work from the NYC studio approximately four times per month to participate in team meetings, marketing coordination, and brand initiatives.
Core Responsibilities CRM Implementation & Marketing Automation Support the setup and ongoing management of NFI’s customer relationship management system.
Responsibilities include:
Implementing CRM structure and workflows based on the marketing architecture defined by the Fractional CMO
Setting up pipelines, tags, segmentation, and automation workflows
Integrating website lead forms and marketing capture points
Testing lead capture and automation flows
Importing and organizing contact data
Maintaining the CRM database and ensuring lead records remain accurate
Monitoring lead flow and ensuring proper routing through the pipeline
Paid Media Setup & Monitoring Set up and manage paid search campaigns designed to capture high-intent design inquiries.
Responsibilities include:
Setting up Google Ads campaigns
Uploading keywords, ad copy, and extensions
Monitoring campaign performance and adjusting bids
Adding negative keywords and optimizing targeting
Tracking spend and pacing against budget
Monitoring conversions and reporting performance
Website Management & CMS Updates Maintain and update the NFI website to support marketing initiatives and portfolio growth.
Responsibilities include:
Uploading and publishing portfolio projects
Creating and updating landing pages
Updating site content and imagery provided by the content team
Maintaining site functionality and performance
Supporting improvements to site structure and navigation
Coordinating with the SEO partner when site updates are required
PR Coordination & Marketing Amplification Support collaboration between the marketing team and the PR firm to maximize visibility from press coverage.
Responsibilities include:
Coordinating marketing assets requested by the PR team
Updating the website with new press placements
Sharing press coverage across marketing channels
Supporting amplification of press features through paid and organic channels
Marketing Operations Support Assist with maintaining the technical infrastructure behind NFI’s marketing ecosystem.
Responsibilities include:
Supporting landing page builds
Testing form submissions and lead capture flows
Managing tracking links and campaign parameters
Organizing asset libraries and marketing files
Uploading campaign assets to marketing platforms
Collaboration Structure This role operates within a structured marketing ecosystem.
Fractional Chief Marketing Officer:
Marketing strategy, analytics, reporting, and marketing architecture.
Content Creator:
Production of visual and video content assets.
SEO Partner:
Search optimization strategy and technical implementation.
PR Firm:
Press coverage and editorial visibility.
The Growth Marketing Specialist focuses on technical execution and operational support.
Required Skills
Experience setting up and managing Google Ads campaigns
Familiarity with CRM platforms (Pipedrive, HubSpot, GoHighLevel, or similar)
Experience building or maintaining marketing automations
Familiarity with website CMS platforms (Webflow, WordPress, or similar)
Understanding of digital marketing performance metrics
Strong organizational and operational skills
Ability to execute tasks accurately and efficiently
Preferred Experience
Experience working with luxury brands, design firms, or lifestyle businesses
Familiarity with GA4 and marketing analytics tools
Experience supporting multi-channel marketing campaigns
Comfortable working within multi-vendor marketing teams
Operational Expectations
Strong attention to detail
Ability to follow structured workflows
Clear communication and responsiveness
Reliable execution and follow-through
Comfortable managing multiple marketing tools and systems
Engagement Structure Estimated commitment: 10–15 hours per week
Initial priorities will include:
CRM implementation and lead infrastructure setup
Launching and monitoring paid search campaigns
Maintaining website updates and portfolio pages
Supporting marketing operations and PR coordination
The role may expand as marketing initiatives scale.
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Location Hybrid (NYC Metro Area)
Engagement Type Part-Time Contractor
Estimated Hours 10–15 hours per week
Compensation $25/hour (contract role)
About Nicole Fisher Interiors Nicole Fisher Interiors is a vertically integrated luxury design house delivering architectural and interior design services for high-net-worth residential and boutique hospitality clients. Our work is fashion-forward, highly livable, and culturally relevant.
As the firm expands its presence in New York City, we are building a modern marketing infrastructure designed to support brand visibility, lead generation, and long-term growth.
We are seeking a Growth Marketer to support the execution and operational management of NFI’s digital marketing ecosystem.
This role focuses on paid media execution, CRM implementation and management, website operations, and marketing infrastructure support.
Marketing strategy, analytics, reporting, and overall marketing architecture are led by the Fractional Chief Marketing Officer. This role focuses on implementing systems and campaigns within an established marketing framework.
Role Overview The Growth Marketing Specialist will support the operational execution of Nicole Fisher Interiors’ digital marketing ecosystem, ensuring campaigns, platforms, and marketing infrastructure operate smoothly.
Working closely with the Fractional Chief Marketing Officer, this role will implement marketing initiatives, maintain digital systems, and monitor performance across multiple channels.
Key areas of responsibility include:
Managing and updating the NFI website to support portfolio visibility and lead generation
Implementing and maintaining the company’s CRM system and marketing automations
Setting up and monitoring Google Ads campaigns focused on high-intent search traffic
Coordinating with the PR firm to ensure press coverage is properly reflected and amplified across digital channels
Supporting campaign launches by implementing landing pages, tracking links, and marketing assets
Maintaining marketing systems and ensuring smooth operational workflows across tools and platforms
This role is ideal for someone who is technically capable, organized, and comfortable executing across multiple digital marketing functions while maintaining strong attention to detail.
In-Person Expectations NFI values in-person collaboration. Candidates located will be expected to work from the NYC studio approximately four times per month to participate in team meetings, marketing coordination, and brand initiatives.
Core Responsibilities CRM Implementation & Marketing Automation Support the setup and ongoing management of NFI’s customer relationship management system.
Responsibilities include:
Implementing CRM structure and workflows based on the marketing architecture defined by the Fractional CMO
Setting up pipelines, tags, segmentation, and automation workflows
Integrating website lead forms and marketing capture points
Testing lead capture and automation flows
Importing and organizing contact data
Maintaining the CRM database and ensuring lead records remain accurate
Monitoring lead flow and ensuring proper routing through the pipeline
Paid Media Setup & Monitoring Set up and manage paid search campaigns designed to capture high-intent design inquiries.
Responsibilities include:
Setting up Google Ads campaigns
Uploading keywords, ad copy, and extensions
Monitoring campaign performance and adjusting bids
Adding negative keywords and optimizing targeting
Tracking spend and pacing against budget
Monitoring conversions and reporting performance
Website Management & CMS Updates Maintain and update the NFI website to support marketing initiatives and portfolio growth.
Responsibilities include:
Uploading and publishing portfolio projects
Creating and updating landing pages
Updating site content and imagery provided by the content team
Maintaining site functionality and performance
Supporting improvements to site structure and navigation
Coordinating with the SEO partner when site updates are required
PR Coordination & Marketing Amplification Support collaboration between the marketing team and the PR firm to maximize visibility from press coverage.
Responsibilities include:
Coordinating marketing assets requested by the PR team
Updating the website with new press placements
Sharing press coverage across marketing channels
Supporting amplification of press features through paid and organic channels
Marketing Operations Support Assist with maintaining the technical infrastructure behind NFI’s marketing ecosystem.
Responsibilities include:
Supporting landing page builds
Testing form submissions and lead capture flows
Managing tracking links and campaign parameters
Organizing asset libraries and marketing files
Uploading campaign assets to marketing platforms
Collaboration Structure This role operates within a structured marketing ecosystem.
Fractional Chief Marketing Officer:
Marketing strategy, analytics, reporting, and marketing architecture.
Content Creator:
Production of visual and video content assets.
SEO Partner:
Search optimization strategy and technical implementation.
PR Firm:
Press coverage and editorial visibility.
The Growth Marketing Specialist focuses on technical execution and operational support.
Required Skills
Experience setting up and managing Google Ads campaigns
Familiarity with CRM platforms (Pipedrive, HubSpot, GoHighLevel, or similar)
Experience building or maintaining marketing automations
Familiarity with website CMS platforms (Webflow, WordPress, or similar)
Understanding of digital marketing performance metrics
Strong organizational and operational skills
Ability to execute tasks accurately and efficiently
Preferred Experience
Experience working with luxury brands, design firms, or lifestyle businesses
Familiarity with GA4 and marketing analytics tools
Experience supporting multi-channel marketing campaigns
Comfortable working within multi-vendor marketing teams
Operational Expectations
Strong attention to detail
Ability to follow structured workflows
Clear communication and responsiveness
Reliable execution and follow-through
Comfortable managing multiple marketing tools and systems
Engagement Structure Estimated commitment: 10–15 hours per week
Initial priorities will include:
CRM implementation and lead infrastructure setup
Launching and monitoring paid search campaigns
Maintaining website updates and portfolio pages
Supporting marketing operations and PR coordination
The role may expand as marketing initiatives scale.
#J-18808-Ljbffr