Marketing Manager
Peregrine Global Services, Gillette, WY, United States
Description
Reporting to the Director of Business Development, the Marketing Manager plays a central role in advancing Peregrine’s brand and marketing efforts. This position is responsible for executing marketing initiatives that support Peregrine’s strategic priorities within higher education.
The Marketing Manager oversees day-to-day marketing execution, campaign coordination, digital marketing initiatives, social media management, and sales enablement support, ensuring marketing efforts are consistent, measurable, and aligned with business objectives.
This role is well-suited for a strong writer and communicator who enjoys learning complex subject matter and translating it into clear, compelling messaging and driving marketing initiatives forward.
Key Responsibilities
Manage and execute the content calendar, including blogs, whitepapers, case studies, and lead magnets.
Oversee updates and consistency across website, digital, and print marketing assets.
Review and optimize existing content for search visibility as digital search behavior evolves.
Monitor marketing performance metrics and recommend adjustments to improve visibility and engagement.
Develop and execute multi-channel marketing campaigns.
Support management of HubSpot Marketing Professional, including email campaigns, segmentation, workflows, and lead tracking.
Manage Peregrine’s social media presence, including supporting leadership and team members in developing consistent, professional LinkedIn engagement.
Support development of thought leadership content.
Manage live sessions, webinars, and associated follow-up workflows.
Coordinate development of graphics, short-form video, and other visual assets.
Ensure brand consistency across all marketing.
Support conference marketing efforts and promotional materials.
Maintain accurate HubSpot CRM documentation of marketing-driven opportunities.
Required Education and Experience
Bachelor’s degree in marketing, communications, journalism, business, English, or related field or equivalent professional experience.
2+ years of professional experience in marketing, communications, journalism, content development, business writing, or a related field.
Demonstrated professional writing and editing ability.
Candidates with strong research, writing, and analytical skills are encouraged to apply, even if their background is not traditional marketing.
Preferred Education and Experience
Familiarity with email marketing platforms or CRM systems (HubSpot a plus).
Design skills using Canva, Adobe, or similar tools.
Video editing experience.
Interest in or exposure to higher education, technology, edtech, or accreditation.
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The Marketing Manager oversees day-to-day marketing execution, campaign coordination, digital marketing initiatives, social media management, and sales enablement support, ensuring marketing efforts are consistent, measurable, and aligned with business objectives.
This role is well-suited for a strong writer and communicator who enjoys learning complex subject matter and translating it into clear, compelling messaging and driving marketing initiatives forward.
Key Responsibilities
Manage and execute the content calendar, including blogs, whitepapers, case studies, and lead magnets.
Oversee updates and consistency across website, digital, and print marketing assets.
Review and optimize existing content for search visibility as digital search behavior evolves.
Monitor marketing performance metrics and recommend adjustments to improve visibility and engagement.
Develop and execute multi-channel marketing campaigns.
Support management of HubSpot Marketing Professional, including email campaigns, segmentation, workflows, and lead tracking.
Manage Peregrine’s social media presence, including supporting leadership and team members in developing consistent, professional LinkedIn engagement.
Support development of thought leadership content.
Manage live sessions, webinars, and associated follow-up workflows.
Coordinate development of graphics, short-form video, and other visual assets.
Ensure brand consistency across all marketing.
Support conference marketing efforts and promotional materials.
Maintain accurate HubSpot CRM documentation of marketing-driven opportunities.
Required Education and Experience
Bachelor’s degree in marketing, communications, journalism, business, English, or related field or equivalent professional experience.
2+ years of professional experience in marketing, communications, journalism, content development, business writing, or a related field.
Demonstrated professional writing and editing ability.
Candidates with strong research, writing, and analytical skills are encouraged to apply, even if their background is not traditional marketing.
Preferred Education and Experience
Familiarity with email marketing platforms or CRM systems (HubSpot a plus).
Design skills using Canva, Adobe, or similar tools.
Video editing experience.
Interest in or exposure to higher education, technology, edtech, or accreditation.
#J-18808-Ljbffr