Communications Coordinator
Southern Land Company, Franklin, TN, United States
Why Westhaven Golf Club?
Southern Land Company’s Westhaven Golf Club, one of the top family‑centric private clubs in the Nashville area, is currently seeking a highly motivated Communications Coordinator. Westhaven’s service vision of “Creating connections and lasting memories through genuine service at an escape that feels like home” challenges associates to use their passion to provide members and guests with unforgettable experiences.
Position Summary The Communications Coordinator is responsible for developing and executing a comprehensive communications strategy that enhances member engagement, strengthens brand identity, and supports the strategic objectives of Westhaven Golf Club. This role oversees all internal and external communications, including member correspondence, digital platforms, social media, marketing campaigns, event promotion, and brand consistency.
The Communications Coordinator serves as the club’s primary storyteller and brand steward, ensuring consistent messaging that reflects Westhaven’s culture, values, and standards of excellence. This position reports directly to the General Manager and works collaboratively with all department heads.
Key Responsibilities Brand Development
Develop and implement an annual communications and marketing plan aligned with club goals.
Serve as brand ambassador for Westhaven Golf Club, ensuring consistency across all platforms.
Coordinate with leadership to create communication strategy, messaging, and crisis communications.
Member Communications
Oversee all member‑facing communications, including weekly newsletters, email updates, event promotions, and announcements.
Maintain a communication calendar to ensure proactive and timely messaging.
Enhance member engagement through thoughtful and relevant storytelling.
Digital & Media Management
Manage club website content and updates.
Oversee social media strategy, content creation, and engagement.
Coordinate photography, videography, and creative assets.
Monitor analytics and provide regular performance reports.
Marketing & Promotion
Support membership initiatives through marketing campaigns and promotional materials.
Develop collateral for tournaments, social events, dining promotions, and special programming.
Partner with department heads to promote golf, food & beverage, and social programming.
Content Creation
Write, edit, and produce compelling content reflective of a premier private club.
Design visual communications using professional tools (Canva required; Adobe Creative Suite preferred).
Maintain high editorial standards and attention to detail.
Administrative & Budget Oversight
Manage communications budget.
Coordinate with external vendors (printers, designers, photographers).
Maintain photo library and brand assets.
Qualifications
Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
3+ years of experience in communications, marketing, or brand management (private club or hospitality experience preferred).
Exceptional written and verbal communication skills.
Strong digital marketing knowledge (email platforms, social media management, website CMS).
Proficiency in design software (Canva required; Adobe Creative Suite preferred).
Ability to work evenings or weekends as needed for major club events.
Highly organized with strong project management skills.
Discretion and professionalism in handling member communications.
Core Competencies
Strategic thinker with creative vision.
Strong interpersonal skills and executive presence.
Detail‑oriented and deadline‑driven.
Collaborative leadership style.
High emotional intelligence and member‑service mindset.
Company Overview Southern Land Company believes that community is the heart of every successful development project. We create residential developments across the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single‑family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.
We Have…
A strong brand recognized for quality, performance, and artistry.
Guiding principles of creativity and innovation.
An open mind for new ideas and creative methods.
A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more.
Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive workplace that embraces diverse backgrounds, life experiences, and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug‑Free Workplace. For more information, please visit our website at www.southernland.com.
The above information is only an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change.
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Southern Land Company’s Westhaven Golf Club, one of the top family‑centric private clubs in the Nashville area, is currently seeking a highly motivated Communications Coordinator. Westhaven’s service vision of “Creating connections and lasting memories through genuine service at an escape that feels like home” challenges associates to use their passion to provide members and guests with unforgettable experiences.
Position Summary The Communications Coordinator is responsible for developing and executing a comprehensive communications strategy that enhances member engagement, strengthens brand identity, and supports the strategic objectives of Westhaven Golf Club. This role oversees all internal and external communications, including member correspondence, digital platforms, social media, marketing campaigns, event promotion, and brand consistency.
The Communications Coordinator serves as the club’s primary storyteller and brand steward, ensuring consistent messaging that reflects Westhaven’s culture, values, and standards of excellence. This position reports directly to the General Manager and works collaboratively with all department heads.
Key Responsibilities Brand Development
Develop and implement an annual communications and marketing plan aligned with club goals.
Serve as brand ambassador for Westhaven Golf Club, ensuring consistency across all platforms.
Coordinate with leadership to create communication strategy, messaging, and crisis communications.
Member Communications
Oversee all member‑facing communications, including weekly newsletters, email updates, event promotions, and announcements.
Maintain a communication calendar to ensure proactive and timely messaging.
Enhance member engagement through thoughtful and relevant storytelling.
Digital & Media Management
Manage club website content and updates.
Oversee social media strategy, content creation, and engagement.
Coordinate photography, videography, and creative assets.
Monitor analytics and provide regular performance reports.
Marketing & Promotion
Support membership initiatives through marketing campaigns and promotional materials.
Develop collateral for tournaments, social events, dining promotions, and special programming.
Partner with department heads to promote golf, food & beverage, and social programming.
Content Creation
Write, edit, and produce compelling content reflective of a premier private club.
Design visual communications using professional tools (Canva required; Adobe Creative Suite preferred).
Maintain high editorial standards and attention to detail.
Administrative & Budget Oversight
Manage communications budget.
Coordinate with external vendors (printers, designers, photographers).
Maintain photo library and brand assets.
Qualifications
Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
3+ years of experience in communications, marketing, or brand management (private club or hospitality experience preferred).
Exceptional written and verbal communication skills.
Strong digital marketing knowledge (email platforms, social media management, website CMS).
Proficiency in design software (Canva required; Adobe Creative Suite preferred).
Ability to work evenings or weekends as needed for major club events.
Highly organized with strong project management skills.
Discretion and professionalism in handling member communications.
Core Competencies
Strategic thinker with creative vision.
Strong interpersonal skills and executive presence.
Detail‑oriented and deadline‑driven.
Collaborative leadership style.
High emotional intelligence and member‑service mindset.
Company Overview Southern Land Company believes that community is the heart of every successful development project. We create residential developments across the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single‑family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.
We Have…
A strong brand recognized for quality, performance, and artistry.
Guiding principles of creativity and innovation.
An open mind for new ideas and creative methods.
A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more.
Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive workplace that embraces diverse backgrounds, life experiences, and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug‑Free Workplace. For more information, please visit our website at www.southernland.com.
The above information is only an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change.
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