eCommerce Marketing Specialist II
YETI, Austin, TX, United States
Excellent written and verbal communicator. At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can‑do attitude. This role will influence the design, planning, and reporting solutions for data‑driven decision making.
The CRM Email and Marketing Specialist will be responsible for tactical strategy, execution and reporting of outbound email and SMS campaigns for the US market. This role will report to the CRM and Email Marketing Manager. The ideal candidate is a highly motivated, self‑starting, direct‑to‑consumer‑focused marketer who has a passion for using email & SMS to create meaningful 1:1 consumer experiences, individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast‑paced environments with entrepreneurial DNA, and you’re comfortable charting new territory. You aren’t afraid to run with ideas and understand YETI’s consumers and how to serve them with content that helps drive education, interest, and conversion.
Responsibilities
Execute email and SMS campaigns including setup, QA, testing, tagging, and deployment
Maintain accurate campaign calendars and ensure cross‑functional visibility
Conduct thorough pre‑send QA across devices, links, tracking, and rendering tools
Support A/B and multivariate testing for subject lines, creative, send times, and segmentation
Pull and organize topline performance data and support campaign reporting
Partner with MarTech, Creative, and eCommerce teams to deliver campaign requirements
Ensure audience accuracy and proper tracking parameters across all sends
Document learnings and assist in channel optimization initiatives
Support list growth tactics, preference center updates, and operational improvements
Manage multiple tasks with strong attention to detail and timely execution
Qualifications
BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience
2+ years of experience in email marketing, digital marketing, or related fields
Hands‑on experience with an enterprise level ESP (i.e. Braze, Bluecore, SFMC)
Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
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YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can‑do attitude. This role will influence the design, planning, and reporting solutions for data‑driven decision making.
The CRM Email and Marketing Specialist will be responsible for tactical strategy, execution and reporting of outbound email and SMS campaigns for the US market. This role will report to the CRM and Email Marketing Manager. The ideal candidate is a highly motivated, self‑starting, direct‑to‑consumer‑focused marketer who has a passion for using email & SMS to create meaningful 1:1 consumer experiences, individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast‑paced environments with entrepreneurial DNA, and you’re comfortable charting new territory. You aren’t afraid to run with ideas and understand YETI’s consumers and how to serve them with content that helps drive education, interest, and conversion.
Responsibilities
Execute email and SMS campaigns including setup, QA, testing, tagging, and deployment
Maintain accurate campaign calendars and ensure cross‑functional visibility
Conduct thorough pre‑send QA across devices, links, tracking, and rendering tools
Support A/B and multivariate testing for subject lines, creative, send times, and segmentation
Pull and organize topline performance data and support campaign reporting
Partner with MarTech, Creative, and eCommerce teams to deliver campaign requirements
Ensure audience accuracy and proper tracking parameters across all sends
Document learnings and assist in channel optimization initiatives
Support list growth tactics, preference center updates, and operational improvements
Manage multiple tasks with strong attention to detail and timely execution
Qualifications
BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience
2+ years of experience in email marketing, digital marketing, or related fields
Hands‑on experience with an enterprise level ESP (i.e. Braze, Bluecore, SFMC)
Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
#J-18808-Ljbffr