Sr. Lifecycle Marketing Specialist (Remote)
Inspira Financial Trust, LLC, Oak Brook, IL, United States
The Sr. Lifecycle Marketing Specialist will report to the Email Marketing Manager in the Marketing department. This role is responsible for implementation and management of our engagement, transactional, and acquisition campaigns. In this role, the incumbent will work closely with internal and external teams to create, optimize, and manage business-wide marketing automation programs and projects, including product utilization campaigns and data quality initiatives. To be successful in this role, the incumbent should display a deep knowledge of email tools, marketing automation, customer data management, and a passion for analytics.
Responsibilities
Lead First Dollar in digital eco-system automation and be responsible for providing best practices
Manages platform-wide marketing automation programs and projects across the customer lifecycle including adoption, product utilization, and transactional
Implement and manage audience segments to optimize targeting, engagement, and conversion based on our Client's communication preferences.
Must be able to lead and manage several projects and stakeholders across multiple digital platforms (SMS, email, etc.)
Develop test plans that allow for rapid iterations, monitor results and communicate to cross functional teams
Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations.
Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
Working with external projects and teams to ensure seamless delivery of projects from creative to deployment
Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features
Represent marketing in client stakeholder meetings to identify communication requirements for brand implementations
Other duties as assigned
Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.
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Responsibilities
Lead First Dollar in digital eco-system automation and be responsible for providing best practices
Manages platform-wide marketing automation programs and projects across the customer lifecycle including adoption, product utilization, and transactional
Implement and manage audience segments to optimize targeting, engagement, and conversion based on our Client's communication preferences.
Must be able to lead and manage several projects and stakeholders across multiple digital platforms (SMS, email, etc.)
Develop test plans that allow for rapid iterations, monitor results and communicate to cross functional teams
Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations.
Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
Working with external projects and teams to ensure seamless delivery of projects from creative to deployment
Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features
Represent marketing in client stakeholder meetings to identify communication requirements for brand implementations
Other duties as assigned
Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.
#J-18808-Ljbffr