Senior Communications Specialist
Dwyer Workforce Development, Baltimore, MD, United States
About Dwyer Workforce Development (DWD)
Dwyer Workforce Development’s (DWD) mission is to provide comprehensive support to individuals who lack opportunity and aspire to pursue a career in the healthcare industry, alleviate a severe healthcare workforce shortage, and improve the lives of seniors and the community at large.
Position Summary The Senior Communications Specialist will lead day-to-day content development and campaign execution across the organization. The ideal candidate brings a history of diverse marketing and communications experience, with a strong emphasis on exceptional writing skills. This role will own the development of written content across departments, drive email marketing strategy and execution, and ensure consistent, compelling messaging across all channels. The Senior Communications Specialist will bridge strategy and execution — translating organizational priorities into clear, engaging communications that drive awareness, engagement, and impact.
Key Responsibilities Writing & Content Development
Write, edit, and proofread high-quality content for newsletters, email campaigns, scripts, speeches, web copy, website, social media, Power Point presentations, collateral materials and more.
Partner with Programs, Career Services, and Development to translate initiatives into clear, engaging communications.
Support leadership with executive communications, talking points, and thought leadership pieces.
Email Marketing & Campaigns
Develop email strategy and execution: segmentation, copywriting, visuals, automation, and performance tracking
Develop email campaigns to drive engagement, program participation, donor relations, and recruitment
Optimize campaigns through A/B testing, list management, and data-driven adjustments
Digital & Multi-Channel Support
Assist Communications Specialist with social media content, copy and campaigns across Facebook, Instagram, LinkedIn, and YouTube
Support event communications, graduation programs, and other organizational initiatives
Analytics & Reporting
Track engagement metrics and report on email performance
Provide recommendations to improve communication effectiveness
Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field
35 years of professional communications experience
Exceptional writing, editing, and proofreading skills
Experience designing, executing, and optimizing email campaigns
Familiarity with email and social media marketing and best practices
Strong project management and organizational skills
Ability to collaborate across departments and manage multiple priorities
Bonus Skills
Nonprofit communications experience
Salesforce experience
Basic graphic skills (Canva, Adobe, etc.)
Why Join DWD?
Be part of a growing national mission-driven organization making a real impact in healthcare workforce development
Work across departments, shaping communications that matter
Grow your skills in strategic communications, multichannel campaigns, and nonprofit storytelling
What We Offer
Health, dental, and vision insurance
Disability and life insurance
403(b) retirement plan with employer match
Generous PTO and holiday pay
A team that values flexibility, inclusivity, and collaboration
Apply Today and help us shape the future of healthcare—one Scholar at a time. Include your resume and a cover letter outlining what excites you about this opportunity.
EEO Statement: DWD is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or genetic information.
Sponsorship in US: Must be eligible to work in the U.S. without Sponsorship
Salary $62,000-$70,000 based on experience
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Position Summary The Senior Communications Specialist will lead day-to-day content development and campaign execution across the organization. The ideal candidate brings a history of diverse marketing and communications experience, with a strong emphasis on exceptional writing skills. This role will own the development of written content across departments, drive email marketing strategy and execution, and ensure consistent, compelling messaging across all channels. The Senior Communications Specialist will bridge strategy and execution — translating organizational priorities into clear, engaging communications that drive awareness, engagement, and impact.
Key Responsibilities Writing & Content Development
Write, edit, and proofread high-quality content for newsletters, email campaigns, scripts, speeches, web copy, website, social media, Power Point presentations, collateral materials and more.
Partner with Programs, Career Services, and Development to translate initiatives into clear, engaging communications.
Support leadership with executive communications, talking points, and thought leadership pieces.
Email Marketing & Campaigns
Develop email strategy and execution: segmentation, copywriting, visuals, automation, and performance tracking
Develop email campaigns to drive engagement, program participation, donor relations, and recruitment
Optimize campaigns through A/B testing, list management, and data-driven adjustments
Digital & Multi-Channel Support
Assist Communications Specialist with social media content, copy and campaigns across Facebook, Instagram, LinkedIn, and YouTube
Support event communications, graduation programs, and other organizational initiatives
Analytics & Reporting
Track engagement metrics and report on email performance
Provide recommendations to improve communication effectiveness
Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field
35 years of professional communications experience
Exceptional writing, editing, and proofreading skills
Experience designing, executing, and optimizing email campaigns
Familiarity with email and social media marketing and best practices
Strong project management and organizational skills
Ability to collaborate across departments and manage multiple priorities
Bonus Skills
Nonprofit communications experience
Salesforce experience
Basic graphic skills (Canva, Adobe, etc.)
Why Join DWD?
Be part of a growing national mission-driven organization making a real impact in healthcare workforce development
Work across departments, shaping communications that matter
Grow your skills in strategic communications, multichannel campaigns, and nonprofit storytelling
What We Offer
Health, dental, and vision insurance
Disability and life insurance
403(b) retirement plan with employer match
Generous PTO and holiday pay
A team that values flexibility, inclusivity, and collaboration
Apply Today and help us shape the future of healthcare—one Scholar at a time. Include your resume and a cover letter outlining what excites you about this opportunity.
EEO Statement: DWD is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or genetic information.
Sponsorship in US: Must be eligible to work in the U.S. without Sponsorship
Salary $62,000-$70,000 based on experience
#J-18808-Ljbffr