Programmatic Ad Marketing Analyst
Vaco by Highspring, Phoenix, AZ, United States
Position Duties
Client: Well-Known Media/Advertising Organization
Role: Programmatic Marketing Analyst
Salary: $55,000 - $60,000/annually + Benefits
Location: Phoenix, Arizona - *2 day a week on-site (Monday and Tuesdays)
Hours: 9:00am - 5:00pm EST
Google Analytics is a plus but must have some analytical skills and a passion for the field
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
As a member of our team, you will:
Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.
Pre sales
Assist Planning team; building plans and adding inventory sources
Approving Planning docs for client quotes
Assisting with onboarding of new providers
Assigning to content categories and approving eligibility of inventory against delivery
Post sales
Review each deal against demand for appropriate starting CPM
Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
Optimize each Order by adding additional deal ID's and adding spend against them with corresponding price points
Review supply sources between each server and determine when it best to move existing demand to FW
Assist with optimizations for Attribution metrics
Give AdOps team assistance where needed in optimizing remaining KPI's
Analytics
Run all reporting for delivery metrics against supply sources
Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
Report on all new inventory sources to CSM Team
Help to analyze margins against the entire DSP, give recommendations for improving
#J-18808-Ljbffr
Role: Programmatic Marketing Analyst
Salary: $55,000 - $60,000/annually + Benefits
Location: Phoenix, Arizona - *2 day a week on-site (Monday and Tuesdays)
Hours: 9:00am - 5:00pm EST
Google Analytics is a plus but must have some analytical skills and a passion for the field
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
As a member of our team, you will:
Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.
Pre sales
Assist Planning team; building plans and adding inventory sources
Approving Planning docs for client quotes
Assisting with onboarding of new providers
Assigning to content categories and approving eligibility of inventory against delivery
Post sales
Review each deal against demand for appropriate starting CPM
Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
Optimize each Order by adding additional deal ID's and adding spend against them with corresponding price points
Review supply sources between each server and determine when it best to move existing demand to FW
Assist with optimizations for Attribution metrics
Give AdOps team assistance where needed in optimizing remaining KPI's
Analytics
Run all reporting for delivery metrics against supply sources
Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
Report on all new inventory sources to CSM Team
Help to analyze margins against the entire DSP, give recommendations for improving
#J-18808-Ljbffr