Marketing Specialist
Gigi Pip, Kaysville, UT, United States
Gigi Pip is looking for a
Marketing Specialist
to support a variety of marketing initiatives across our ecommerce brands, retail locations, and Traveling Hat Bar events.
This role reports directly to the
Digital Performance Manager
and provides hands-on support across website content, email and SMS marketing, ecommerce merchandising, and marketing automation systems.
The role is approximately
50% copywriting and 50% backend marketing support .
Responsibilities
Create and update website content including product pages, landing pages, and collections within Shopify
Write case studies and marketing content highlighting customer experiences and brand initiatives
Build and schedule email and SMS campaigns
Assist with marketing automation flows including welcome series, abandoned cart, and post-purchase messaging
Support ecommerce marketing initiatives including product launches and promotions
Help manage Shopify merchandising updates and product content
Collaborate with retail and franchise teams on localized marketing initiatives
Assist with B2B and wholesale marketing communications
Use AI tools such as ChatGPT, Claude, Gemini, Grok, or Copilot to assist with research, content development, and marketing workflows
Track campaign performance and assist with reporting on key marketing metrics
Requirements
1–3 years of marketing or digital marketing experience
Experience working in Shopify is required
Strong writing and content creation skills
Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar tools
Experience using
AI tools (ChatGPT, Claude, Gemini, Grok, Copilot)
including prompt writing and workflow support
Comfortable working with both content creation and marketing automation tools
Strong organizational and time management skills
Preferred Qualifications
Experience working with ecommerce or DTC brands
Experience with SMS marketing platforms such as Postscript or Attentive
Experience supporting franchise or retail marketing
Basic design experience with Canva or similar tools
Job Details Job Type: Full-time
Salary:
$35,000 – $40,000 per year
Benefits:
Employee discount
Health insurance reimbursement
Paid time off
Schedule: 8 hour shift
Work Location: Kaysville, UT (In person)
#J-18808-Ljbffr
Marketing Specialist
to support a variety of marketing initiatives across our ecommerce brands, retail locations, and Traveling Hat Bar events.
This role reports directly to the
Digital Performance Manager
and provides hands-on support across website content, email and SMS marketing, ecommerce merchandising, and marketing automation systems.
The role is approximately
50% copywriting and 50% backend marketing support .
Responsibilities
Create and update website content including product pages, landing pages, and collections within Shopify
Write case studies and marketing content highlighting customer experiences and brand initiatives
Build and schedule email and SMS campaigns
Assist with marketing automation flows including welcome series, abandoned cart, and post-purchase messaging
Support ecommerce marketing initiatives including product launches and promotions
Help manage Shopify merchandising updates and product content
Collaborate with retail and franchise teams on localized marketing initiatives
Assist with B2B and wholesale marketing communications
Use AI tools such as ChatGPT, Claude, Gemini, Grok, or Copilot to assist with research, content development, and marketing workflows
Track campaign performance and assist with reporting on key marketing metrics
Requirements
1–3 years of marketing or digital marketing experience
Experience working in Shopify is required
Strong writing and content creation skills
Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar tools
Experience using
AI tools (ChatGPT, Claude, Gemini, Grok, Copilot)
including prompt writing and workflow support
Comfortable working with both content creation and marketing automation tools
Strong organizational and time management skills
Preferred Qualifications
Experience working with ecommerce or DTC brands
Experience with SMS marketing platforms such as Postscript or Attentive
Experience supporting franchise or retail marketing
Basic design experience with Canva or similar tools
Job Details Job Type: Full-time
Salary:
$35,000 – $40,000 per year
Benefits:
Employee discount
Health insurance reimbursement
Paid time off
Schedule: 8 hour shift
Work Location: Kaysville, UT (In person)
#J-18808-Ljbffr