Data & Enablement Marketing Manager
Sapient Corporation, Chicago, IL, United States
Marketing Enablement Manager
As a Marketing Enablement Manager, you will sit at the intersection of product marketing, data, and process. You will partner closely with Product Marketing Managers to ensure the broader marketing and go-to-market teams are equipped with the right content, tools, insights, and playbooks to effectively position and market our products. You will own the development, maintenance, and optimization of enablement resources while using data and feedback loops to continuously improve adoption, effectiveness, and performance.
This is part of a close-knit four-person product marketing team, working collaboratively to support our product marketing initiatives.
Your Impact
Create, maintain, and optimize marketing enablement resources including playbooks, documentation, templates, and product messaging
Own the internal marketing content repository, ensuring materials are current, well-organized, and easy to find
Partner with Product Marketing Managers to understand enablement needs and translate them into scalable resources
Support the creation of enablement materials such as competitive battle cards, case studies, demo scripts, and product playbooks
Work cross-functionally with creative and communications partners to produce high-quality, on-brand assets
Enable marketing, sales, and go-to-market teams through training sessions on product launches, feature updates, and new messaging
Analyze performance and usage data using tools such as Adobe Analytics, Salesforce, Hotjar, or similar platforms
Develop and maintain dashboards to track content usage, campaign performance, and optimization opportunities
Translate data insights into clear recommendations and action plans to improve marketing effectiveness
Work closely with product marketing, sales, and go-to-market teams to ensure alignment and consistency
Partner with internal communications to promote new content and enablement resources across appropriate channels
Apply an agile, user-centered mindset by gathering feedback and continuously iterating on enablement material
Skills & Experience
5+ years of experience in marketing enablement, product marketing, or a related role
Strong understanding of enablement best practices, content strategy, and knowledge management
Proven ability to work proactively and independently with minimal supervision
Strong analytical skills and comfort working with marketing technology and performance data
Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms
Excellent cross-functional communication and stakeholder management skills
Experience supporting product marketing teams or working with product documentation preferred
Collaborative mindset with the ability to operate effectively in a team-based environment
Set Yourself Apart With
Experience in B2B and B2C marketing strategies.
Knowledge of AI-driven marketing solutions and predictive analytics.
Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
Experience in managing global marketing campaigns and working with diverse teams.
Additional Information
An inclusive workplace that promotes diversity and collaboration.
Access to ongoing learning and development opportunities.
Competitive compensation and benefits package.
Flexibility to support work-life balance.
Comprehensive health benefits for you and your family.
Generous paid leave and holidays.
Wellness program and employee assistance.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com
Company Description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
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This is part of a close-knit four-person product marketing team, working collaboratively to support our product marketing initiatives.
Your Impact
Create, maintain, and optimize marketing enablement resources including playbooks, documentation, templates, and product messaging
Own the internal marketing content repository, ensuring materials are current, well-organized, and easy to find
Partner with Product Marketing Managers to understand enablement needs and translate them into scalable resources
Support the creation of enablement materials such as competitive battle cards, case studies, demo scripts, and product playbooks
Work cross-functionally with creative and communications partners to produce high-quality, on-brand assets
Enable marketing, sales, and go-to-market teams through training sessions on product launches, feature updates, and new messaging
Analyze performance and usage data using tools such as Adobe Analytics, Salesforce, Hotjar, or similar platforms
Develop and maintain dashboards to track content usage, campaign performance, and optimization opportunities
Translate data insights into clear recommendations and action plans to improve marketing effectiveness
Work closely with product marketing, sales, and go-to-market teams to ensure alignment and consistency
Partner with internal communications to promote new content and enablement resources across appropriate channels
Apply an agile, user-centered mindset by gathering feedback and continuously iterating on enablement material
Skills & Experience
5+ years of experience in marketing enablement, product marketing, or a related role
Strong understanding of enablement best practices, content strategy, and knowledge management
Proven ability to work proactively and independently with minimal supervision
Strong analytical skills and comfort working with marketing technology and performance data
Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms
Excellent cross-functional communication and stakeholder management skills
Experience supporting product marketing teams or working with product documentation preferred
Collaborative mindset with the ability to operate effectively in a team-based environment
Set Yourself Apart With
Experience in B2B and B2C marketing strategies.
Knowledge of AI-driven marketing solutions and predictive analytics.
Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
Experience in managing global marketing campaigns and working with diverse teams.
Additional Information
An inclusive workplace that promotes diversity and collaboration.
Access to ongoing learning and development opportunities.
Competitive compensation and benefits package.
Flexibility to support work-life balance.
Comprehensive health benefits for you and your family.
Generous paid leave and holidays.
Wellness program and employee assistance.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com
Company Description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
#J-18808-Ljbffr