Influencer Marketing Specialist
Happy V, Miami, FL, United States
Must live in South Florida to be considered for the position. Please do not apply if out of state.
Who We Are: Happy V is a Miami-based women’s wellness brand dedicated to redefining self‑care through science‑backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high‑quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond.
We’re a fast‑growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A‑players are results‑driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us.
What We're Looking For: As the Influencer Marketing Specialist, you’ll be responsible for sourcing influencers, while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, and enjoy working with influencers to drive brand awareness.
What You’ll Be Doing:
Work alongside the Influencer Marketing Specialist to lead and grow Happy V’s influencer and partnerships programs across Instagram, TikTok, and YouTube.
Source, evaluate, and onboard influencers and creators aligned with Happy V’s brand values, campaign priorities, and business goals.
Build and manage 1:1 relationships with key influencers and creators to drive strong performance and long‑term partnerships.
Lead contracting, deal creation, and negotiation support for influencer and creator partnerships.
Help manage agency and external partner relationships to ensure smooth execution and alignment with brand objectives.
Develop and maintain a strong pipeline of influencer and creator opportunities, including paid, organic, and gifting partnerships.
Partner with the Community Manager and broader marketing team to ensure integrated execution across product gifting, influencer campaigns, celebrity partnerships, and brand events.
Lead day‑to‑day campaign execution, including outreach, briefing, content management, approvals, feedback, and deliverable tracking.
Write clear, compelling creative briefs that align creators to campaign objectives, brand tone, and performance goals.
Collaborate with influencers and creators to shape content ideas that are both creatively engaging and strategically strong.
Guide creator content to ensure alignment with Happy V’s brand voice, messaging, and visual standards.
Monitor influencer and creator content performance to identify winning creative patterns, messaging angles, hooks, and storytelling approaches.
Use A/B test learnings, platform insights, consumer behavior, and campaign analytics to optimize future creator briefs, partnerships, and campaign strategies.
Build and share influencer performance reports with actionable insights and recommendations to improve future campaigns.
Maintain and evolve reporting across Tribe Dynamics and internal trackers to measure creator impact.
Stay closely attuned to cultural, platform, and consumer trends to identify relevant creator opportunities and keep Happy V’s influencer strategy fresh and competitive.
Translate trends, insights, and campaign learnings into actionable recommendations for creative direction, creator selection, and campaign planning.
Support the planning and execution of influencer events, gifting initiatives, PR mailers, and creator activations.
Partner with fulfillment and external vendors to coordinate gifting, mailers, campaign materials, and event needs.
Provide competitive analysis and ongoing market insights to help strengthen Happy V’s influencer and affiliate strategy.
Support administrative and organizational needs, including creator tracking, calendar management, list building, and campaign documentation.
Additional tasks to support the Marketing team as needed.
Qualifications:
3+ years of experience in influencer relations, marketing, and/or talent management
Experience working in a fast‑paced, entrepreneurial team environment
Ability to respond quickly to changing priorities
Excellent verbal communication skills and high attention to detail
Organized and able to manage multiple initiatives and lines of communication.
Experience with platforms Refersion, Tribe Dynamics, ShareASale, and Commission Junction
Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
Experience building and scaling brand affiliate and influencer programs
Experience with internal tools used to source and manage relationships
Familiarity with data‑keeping and the use of tools such as Google Analytics, Google Sheets, and more
Proven ability to meet deadlines and work on multiple projects simultaneously
Personal:
Excellent interpersonal and relationship‑building skills
An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
An interest in feminine wellness
10 PTO days + 12 paid holidays
401(k) with Company Match
WFH stipend
Health and wellness stipend
Meals provided (in‑office)
Monthly Supplement Wellness Products Provided
#J-18808-Ljbffr
Who We Are: Happy V is a Miami-based women’s wellness brand dedicated to redefining self‑care through science‑backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high‑quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond.
We’re a fast‑growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A‑players are results‑driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us.
What We're Looking For: As the Influencer Marketing Specialist, you’ll be responsible for sourcing influencers, while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, and enjoy working with influencers to drive brand awareness.
What You’ll Be Doing:
Work alongside the Influencer Marketing Specialist to lead and grow Happy V’s influencer and partnerships programs across Instagram, TikTok, and YouTube.
Source, evaluate, and onboard influencers and creators aligned with Happy V’s brand values, campaign priorities, and business goals.
Build and manage 1:1 relationships with key influencers and creators to drive strong performance and long‑term partnerships.
Lead contracting, deal creation, and negotiation support for influencer and creator partnerships.
Help manage agency and external partner relationships to ensure smooth execution and alignment with brand objectives.
Develop and maintain a strong pipeline of influencer and creator opportunities, including paid, organic, and gifting partnerships.
Partner with the Community Manager and broader marketing team to ensure integrated execution across product gifting, influencer campaigns, celebrity partnerships, and brand events.
Lead day‑to‑day campaign execution, including outreach, briefing, content management, approvals, feedback, and deliverable tracking.
Write clear, compelling creative briefs that align creators to campaign objectives, brand tone, and performance goals.
Collaborate with influencers and creators to shape content ideas that are both creatively engaging and strategically strong.
Guide creator content to ensure alignment with Happy V’s brand voice, messaging, and visual standards.
Monitor influencer and creator content performance to identify winning creative patterns, messaging angles, hooks, and storytelling approaches.
Use A/B test learnings, platform insights, consumer behavior, and campaign analytics to optimize future creator briefs, partnerships, and campaign strategies.
Build and share influencer performance reports with actionable insights and recommendations to improve future campaigns.
Maintain and evolve reporting across Tribe Dynamics and internal trackers to measure creator impact.
Stay closely attuned to cultural, platform, and consumer trends to identify relevant creator opportunities and keep Happy V’s influencer strategy fresh and competitive.
Translate trends, insights, and campaign learnings into actionable recommendations for creative direction, creator selection, and campaign planning.
Support the planning and execution of influencer events, gifting initiatives, PR mailers, and creator activations.
Partner with fulfillment and external vendors to coordinate gifting, mailers, campaign materials, and event needs.
Provide competitive analysis and ongoing market insights to help strengthen Happy V’s influencer and affiliate strategy.
Support administrative and organizational needs, including creator tracking, calendar management, list building, and campaign documentation.
Additional tasks to support the Marketing team as needed.
Qualifications:
3+ years of experience in influencer relations, marketing, and/or talent management
Experience working in a fast‑paced, entrepreneurial team environment
Ability to respond quickly to changing priorities
Excellent verbal communication skills and high attention to detail
Organized and able to manage multiple initiatives and lines of communication.
Experience with platforms Refersion, Tribe Dynamics, ShareASale, and Commission Junction
Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
Experience building and scaling brand affiliate and influencer programs
Experience with internal tools used to source and manage relationships
Familiarity with data‑keeping and the use of tools such as Google Analytics, Google Sheets, and more
Proven ability to meet deadlines and work on multiple projects simultaneously
Personal:
Excellent interpersonal and relationship‑building skills
An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
An interest in feminine wellness
10 PTO days + 12 paid holidays
401(k) with Company Match
WFH stipend
Health and wellness stipend
Meals provided (in‑office)
Monthly Supplement Wellness Products Provided
#J-18808-Ljbffr