Business Development & Marketing Manager
Chesapeake Contracting Group, Baltimore, MD, United States
Reports To
Vice President of Market Strategy & Growth
Definition The Business Development & Marketing Manager is a pivotal role in identifying new opportunities, supporting strategic initiatives, and enhancing our brand visibility. This mid-level position bridges the gap between marketing execution and business development support, aligning brand messaging with company goals and BD objectives to drive market growth and client engagement.
Philosophy The Business Development & Marketing Manager role offers a clear pathway for career growth, providing opportunities to expand your skills, take on increasing responsibilities, and contribute to our long‑term success.
Key Responsibilities
Business Development:
Lead Management & New Business: Support the business development team by creating and managing incoming leads, ensuring timely follow-up and qualifications
Project Research: Utilize online periodicals, lead tools, AI, and industry platforms to identify potential long‑term partners, project opportunities, and track bidding activity
CRM Management: Maintain and update the CRM database with contact information, meeting notes, follow‑up actions, and project pursuits; assist in mining data to identify new opportunities
Market Intelligence: Gather and synthesize market data, trends, and forecasts to support strategic decision‑making and BD targeting
Competitor Analysis: Conduct regular research on competitor activity, market share, and positioning to help shape go‑to‑market strategies
Relationship Management: Help maintain existing client and stakeholder relationships — including architects, engineers, and economic development contacts — through regular touchpoints and thoughtful follow‑ups
Executive Support: Provide direct support to Project Executives and Vice Presidents on business development efforts including research, meeting preparation, tracking outreach, and follow‑ups
Marketing & Brand:
Marketing Alignment: Collaborate with marketing to ensure that outreach, branding, and media messaging align with BD goals and overall company strategy
Social Media: Support social media content strategy across LinkedIn, Facebook, Instagram, and other platforms in alignment with company messaging goals
Content & Collateral: Assist with the development of marketing collateral, press releases, newsletters, and campaign materials to increase brand awareness
Digital Presence: Support website management and help maintain a strong brand and relationship narrative across all digital channels
Campaign Support: Assist in executing marketing campaigns and programs aligned with our company mission and business development objectives
Proposals & Presentations:
Proposal Support: Assist with assembling proposal materials, presentations, and capability statements for client meetings and project pursuits
Presentation Support: Attend internal BD meetings and client‑facing presentations; contribute by preparing materials, taking notes, and identifying action items
BD/Pre‑Con Collaboration: Work closely with the Business Development and Pre‑construction teams to ensure proposal content is current, relevant, and compelling
Events & Coordination:
Calendar Coordination: Maintain and manage regional BD calendars, ensuring visibility into upcoming meetings, networking events, and proposal deadlines
Event Support: Assist with planning and coordination for industry events, tradeshows, conferences, client‑facing events, and internal company activities
Networking & Trade Partners: Represent and/or coordinate with BD networking and trade partner events and engagements
Cross‑Functional Communication:
Internal Communication: Facilitate communication between BD, marketing, and operations teams to ensure a cohesive and informed pursuit strategy
Internal Marketing: Support internal brand initiatives that reflect company culture and appeal to both employees and prospective recruits
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
3‑5 years of experience in marketing, business development coordination, or a related field
Industry experience in construction, real estate, engineering, or professional services a plus
Strong communication skills: written, verbal, and presentation
Proficiency with CRM platforms (Insightly or similar) and marketing/BD tools
Excellent organizational skills with the ability to manage multiple deadlines and changing priorities
Confident with technology‑based marketing tools and social media platforms
Attention to detail and ability to synthesize market research and data
Proactive, self‑motivated, and able to work independently as well as collaboratively
Ability to identify and solve problems through creativity and sound marketing principles
Outgoing personality with a passion for relationship‑building and brand storytelling
FLSA: Exempt
Benefits A flexible work environment
State‑of‑the‑art technology to get the job done
New office spaces designed for today's working environment
Great benefits including healthcare, 401K match, wellness programs
Opportunities for advancement and leadership training
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Definition The Business Development & Marketing Manager is a pivotal role in identifying new opportunities, supporting strategic initiatives, and enhancing our brand visibility. This mid-level position bridges the gap between marketing execution and business development support, aligning brand messaging with company goals and BD objectives to drive market growth and client engagement.
Philosophy The Business Development & Marketing Manager role offers a clear pathway for career growth, providing opportunities to expand your skills, take on increasing responsibilities, and contribute to our long‑term success.
Key Responsibilities
Business Development:
Lead Management & New Business: Support the business development team by creating and managing incoming leads, ensuring timely follow-up and qualifications
Project Research: Utilize online periodicals, lead tools, AI, and industry platforms to identify potential long‑term partners, project opportunities, and track bidding activity
CRM Management: Maintain and update the CRM database with contact information, meeting notes, follow‑up actions, and project pursuits; assist in mining data to identify new opportunities
Market Intelligence: Gather and synthesize market data, trends, and forecasts to support strategic decision‑making and BD targeting
Competitor Analysis: Conduct regular research on competitor activity, market share, and positioning to help shape go‑to‑market strategies
Relationship Management: Help maintain existing client and stakeholder relationships — including architects, engineers, and economic development contacts — through regular touchpoints and thoughtful follow‑ups
Executive Support: Provide direct support to Project Executives and Vice Presidents on business development efforts including research, meeting preparation, tracking outreach, and follow‑ups
Marketing & Brand:
Marketing Alignment: Collaborate with marketing to ensure that outreach, branding, and media messaging align with BD goals and overall company strategy
Social Media: Support social media content strategy across LinkedIn, Facebook, Instagram, and other platforms in alignment with company messaging goals
Content & Collateral: Assist with the development of marketing collateral, press releases, newsletters, and campaign materials to increase brand awareness
Digital Presence: Support website management and help maintain a strong brand and relationship narrative across all digital channels
Campaign Support: Assist in executing marketing campaigns and programs aligned with our company mission and business development objectives
Proposals & Presentations:
Proposal Support: Assist with assembling proposal materials, presentations, and capability statements for client meetings and project pursuits
Presentation Support: Attend internal BD meetings and client‑facing presentations; contribute by preparing materials, taking notes, and identifying action items
BD/Pre‑Con Collaboration: Work closely with the Business Development and Pre‑construction teams to ensure proposal content is current, relevant, and compelling
Events & Coordination:
Calendar Coordination: Maintain and manage regional BD calendars, ensuring visibility into upcoming meetings, networking events, and proposal deadlines
Event Support: Assist with planning and coordination for industry events, tradeshows, conferences, client‑facing events, and internal company activities
Networking & Trade Partners: Represent and/or coordinate with BD networking and trade partner events and engagements
Cross‑Functional Communication:
Internal Communication: Facilitate communication between BD, marketing, and operations teams to ensure a cohesive and informed pursuit strategy
Internal Marketing: Support internal brand initiatives that reflect company culture and appeal to both employees and prospective recruits
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
3‑5 years of experience in marketing, business development coordination, or a related field
Industry experience in construction, real estate, engineering, or professional services a plus
Strong communication skills: written, verbal, and presentation
Proficiency with CRM platforms (Insightly or similar) and marketing/BD tools
Excellent organizational skills with the ability to manage multiple deadlines and changing priorities
Confident with technology‑based marketing tools and social media platforms
Attention to detail and ability to synthesize market research and data
Proactive, self‑motivated, and able to work independently as well as collaboratively
Ability to identify and solve problems through creativity and sound marketing principles
Outgoing personality with a passion for relationship‑building and brand storytelling
FLSA: Exempt
Benefits A flexible work environment
State‑of‑the‑art technology to get the job done
New office spaces designed for today's working environment
Great benefits including healthcare, 401K match, wellness programs
Opportunities for advancement and leadership training
#J-18808-Ljbffr