Marketing Manager
Liaison Creative + Marketing, Austin, TX, United States
At Liaison Creative, we aren't looking for a specialist who stays in one lane. We're hiring a
Marketing Manager
who is a true marketing generalist, someone who thrives on variety and can navigate complex, matrixed environments with ease. From demand generation and paid media to event marketing and high-level campaign development, you'll be the glue that connects strategy to activation. You'll translate big-picture direction into measurable results across content, social, email, web, and alliances. If you have 5–7 years of experience in an enterprise marketing environment and love the challenge of moving a project from a rough concept to a high-speed launch, let's talk.
Note: we can only consider candidates located in AZ, CA, CO, CT, FL, GA, LA, MA, MD, MI, MN, NC, NV, TN, TX, UT, VA, and WI.
Define and execute integrated, end-to-end campaign journeys from pre-launch through activation and post-launch optimization.
Translate strategy into structured, multichannel activation plans across content, social, paid, email, web, events, communications, executive amplification, and alliances.
Synthesize complex initiatives into clear, one-page campaign plans that sequence tactics into cohesive journeys.
Lead demand generation programs, event activation, structured post-event follow-up, and paid amplification efforts that drive measurable pipeline impact.
Operate as a bridge, not a bottleneck, proactively looping in cross-functional teams early, framing clear asks, driving alignment meetings, removing blockers, and ensuring follow-through.
Own campaign intake, workflow governance, and marketing calendar management, ensuring complete briefs, clear scope, defined ownership, SLA adherence, and proactive risk escalation.
Develop internal activation toolkits, partner communications, and executive/social cascade guidance that clearly articulate what is launching, when, and how to amplify.
Define KPIs aligned to business objectives at campaign outset; track leads, engagement, reach, and pipeline influence.
Partner with analytics teams to deliver structured performance summaries that go beyond reporting – interpreting results and recommending optimization actions.
Apply strong commercial judgment to ensure every campaign clearly defines target audience, desired outcome, and measurable success criteria.
How to be a top candidate for this job:
5–7 years of B2B marketing experience.
Experience leading integrated, multichannel campaigns within enterprise or highly matrixed organizations.
Background in professional services, technology platforms, consulting firms, high-growth B2B environments, or regulated industries.
Experience in Technology, Media, and Telecommunications (TMT) or Financial Services (banking, private equity, insurance, asset management) is strongly preferred.
Proficiency with intake and workflow systems such as Workfront.
Experience defining KPIs, tracking performance, and optimizing demand generation and pipeline acceleration efforts.
Assertive yet diplomatic in cross-functional settings.
You bring operational discipline to high-volume environments, orchestrating cross-functional teams while maintaining governance, performance tracking, and stakeholder alignment.
Skills:
Microsoft Office Suite
Adobe Workfront
Salesforce or similar CRM tools
Campaign analytics and performance reporting tools
Generative AI tools
We're not your typical marketing agency and we're definitely not a staffing firm. For more than 30 years, we've been perfecting something different: a hybrid model that embeds exceptional creative and strategic talent directly into the marketing and creative teams of global technology brands. What does that mean for you? You get the best of both worlds. You'll work on high-impact projects for household names, building your portfolio and sharpening your skills but you'll do it with the personal support and authentic relationships you'd expect from an agency.
At Liaison, you're never just a "resource" or a line item on a utilization spreadsheet. You're our secret sauce. We know your name, we celebrate your wins, and we're invested in your growth.
Full employee benefits package includes 100% Liaison-paid medical and dental insurance
Paid vacation/sick and holiday leave
401k program with company matching
Liaison-paid Short- and long-term disability insurance
Paid group term life insurance
Optional supplemental insurance and life coverage
Optional Pet Insurance
Bright Wellness Program
Those enrolled in our medical plan get free access to an Employee Assistance Program.
#J-18808-Ljbffr
Marketing Manager
who is a true marketing generalist, someone who thrives on variety and can navigate complex, matrixed environments with ease. From demand generation and paid media to event marketing and high-level campaign development, you'll be the glue that connects strategy to activation. You'll translate big-picture direction into measurable results across content, social, email, web, and alliances. If you have 5–7 years of experience in an enterprise marketing environment and love the challenge of moving a project from a rough concept to a high-speed launch, let's talk.
Note: we can only consider candidates located in AZ, CA, CO, CT, FL, GA, LA, MA, MD, MI, MN, NC, NV, TN, TX, UT, VA, and WI.
Define and execute integrated, end-to-end campaign journeys from pre-launch through activation and post-launch optimization.
Translate strategy into structured, multichannel activation plans across content, social, paid, email, web, events, communications, executive amplification, and alliances.
Synthesize complex initiatives into clear, one-page campaign plans that sequence tactics into cohesive journeys.
Lead demand generation programs, event activation, structured post-event follow-up, and paid amplification efforts that drive measurable pipeline impact.
Operate as a bridge, not a bottleneck, proactively looping in cross-functional teams early, framing clear asks, driving alignment meetings, removing blockers, and ensuring follow-through.
Own campaign intake, workflow governance, and marketing calendar management, ensuring complete briefs, clear scope, defined ownership, SLA adherence, and proactive risk escalation.
Develop internal activation toolkits, partner communications, and executive/social cascade guidance that clearly articulate what is launching, when, and how to amplify.
Define KPIs aligned to business objectives at campaign outset; track leads, engagement, reach, and pipeline influence.
Partner with analytics teams to deliver structured performance summaries that go beyond reporting – interpreting results and recommending optimization actions.
Apply strong commercial judgment to ensure every campaign clearly defines target audience, desired outcome, and measurable success criteria.
How to be a top candidate for this job:
5–7 years of B2B marketing experience.
Experience leading integrated, multichannel campaigns within enterprise or highly matrixed organizations.
Background in professional services, technology platforms, consulting firms, high-growth B2B environments, or regulated industries.
Experience in Technology, Media, and Telecommunications (TMT) or Financial Services (banking, private equity, insurance, asset management) is strongly preferred.
Proficiency with intake and workflow systems such as Workfront.
Experience defining KPIs, tracking performance, and optimizing demand generation and pipeline acceleration efforts.
Assertive yet diplomatic in cross-functional settings.
You bring operational discipline to high-volume environments, orchestrating cross-functional teams while maintaining governance, performance tracking, and stakeholder alignment.
Skills:
Microsoft Office Suite
Adobe Workfront
Salesforce or similar CRM tools
Campaign analytics and performance reporting tools
Generative AI tools
We're not your typical marketing agency and we're definitely not a staffing firm. For more than 30 years, we've been perfecting something different: a hybrid model that embeds exceptional creative and strategic talent directly into the marketing and creative teams of global technology brands. What does that mean for you? You get the best of both worlds. You'll work on high-impact projects for household names, building your portfolio and sharpening your skills but you'll do it with the personal support and authentic relationships you'd expect from an agency.
At Liaison, you're never just a "resource" or a line item on a utilization spreadsheet. You're our secret sauce. We know your name, we celebrate your wins, and we're invested in your growth.
Full employee benefits package includes 100% Liaison-paid medical and dental insurance
Paid vacation/sick and holiday leave
401k program with company matching
Liaison-paid Short- and long-term disability insurance
Paid group term life insurance
Optional supplemental insurance and life coverage
Optional Pet Insurance
Bright Wellness Program
Those enrolled in our medical plan get free access to an Employee Assistance Program.
#J-18808-Ljbffr