Website Specialist - CMS & SEO
Element Materials Technology, Cincinnati, OH, United States
Element has an opportunity for a new Website Specialist to join our team based in our Blue Ash office, Cincinnati, Ohio. Working as part of a small CMS team, you will support the Digital team in maintaining and optimizing Element's portfolio of websites and digital platforms.
Your expertise in Optimizely CMS and SEO best practices will be essential as you manage day-to-day content operations, train stakeholders, and ensure quality standards across all digital properties. A key differentiator of this role is providing time zone coverage for USA requirements when the EMEAA team is offline, with a strong emphasis on developing and applying SEO expertise alongside the Senior SEO Specialist.
This role is based from our Blue Ash, Cincinnati office 3 days per week / 2 days at home.
Core Responsibilities
Manage daily CMS operations using Optimizely (Episerver), including uploading content, creating pages, and maintaining site structure and code quality
Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices
Assist the Senior SEO Specialist with SEO projects, including technical SEO crawls and audits and keyword optimization, applying current best practices. Cover for them in periods of absence to ensure projects keep progressing
Support the day-to-day running of the web content process and board, managing requests and ensuring timely delivery
Perform regular website and content audits to identify missing elements, broken links, or issues, and areas for UX improvement; work with stakeholders to resolve
Train and support marketing teams and stakeholders in using the CMS system effectively
Monitor error and downtime reports, troubleshoot issues, and elevate complex problems to the Web Agency or Platforms Manager as appropriate, with clear briefs
Provide responsive time zone coverage for USA requirements when EMEAA team is offline
Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as required
Keep current with developments in CMS technology and SEO practices, particularly AI and algorithm updates
Always operate in accordance with Element's Purpose and values and Element's policies procedures and standards at all times
Skills / Qualifications
Bachelor's Degree in Marketing, Digital Marketing, Communications, or related field preferred
Minimum 2-3 years' experience in website management, CMS administration, or digital marketing support for an agency or larger organization
Hands‑on experience with Optimizely (Episerver) CMS highly desirable; experience with other enterprise CMS platforms (e.g., Sitecore, Craft) will be considered
Experience with headless CMS systems and understanding of modern content architecture approaches
Working knowledge of technical / content SEO best practices and current digital marketing trends
Experience with website analytics tools such as Google Analytics, Google Tag Manager and Looker
Experience with managing and using SEO tracking tools (SEMRush preferred)
Key behaviors
Action oriented
High attention to detail
Process adherence and discipline
Pragmatic problem solving
Highly collaborative
Communicating effectively
Multi-tasker
Other skills and abilities
Strong technical expertise with CMS platforms and ability to troubleshoot common issues
Excellent time management and prioritization skills; flexible in taking on varied tasks
Ability to translate complex technical concepts for non-technical audiences
Responsive to support requests across different time zones
Collaborative with strong quality assurance capabilities
Working understanding of HTML/CSS/JS and web development principles beneficial
Self-motivated and comfortable working remotely
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Your expertise in Optimizely CMS and SEO best practices will be essential as you manage day-to-day content operations, train stakeholders, and ensure quality standards across all digital properties. A key differentiator of this role is providing time zone coverage for USA requirements when the EMEAA team is offline, with a strong emphasis on developing and applying SEO expertise alongside the Senior SEO Specialist.
This role is based from our Blue Ash, Cincinnati office 3 days per week / 2 days at home.
Core Responsibilities
Manage daily CMS operations using Optimizely (Episerver), including uploading content, creating pages, and maintaining site structure and code quality
Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices
Assist the Senior SEO Specialist with SEO projects, including technical SEO crawls and audits and keyword optimization, applying current best practices. Cover for them in periods of absence to ensure projects keep progressing
Support the day-to-day running of the web content process and board, managing requests and ensuring timely delivery
Perform regular website and content audits to identify missing elements, broken links, or issues, and areas for UX improvement; work with stakeholders to resolve
Train and support marketing teams and stakeholders in using the CMS system effectively
Monitor error and downtime reports, troubleshoot issues, and elevate complex problems to the Web Agency or Platforms Manager as appropriate, with clear briefs
Provide responsive time zone coverage for USA requirements when EMEAA team is offline
Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as required
Keep current with developments in CMS technology and SEO practices, particularly AI and algorithm updates
Always operate in accordance with Element's Purpose and values and Element's policies procedures and standards at all times
Skills / Qualifications
Bachelor's Degree in Marketing, Digital Marketing, Communications, or related field preferred
Minimum 2-3 years' experience in website management, CMS administration, or digital marketing support for an agency or larger organization
Hands‑on experience with Optimizely (Episerver) CMS highly desirable; experience with other enterprise CMS platforms (e.g., Sitecore, Craft) will be considered
Experience with headless CMS systems and understanding of modern content architecture approaches
Working knowledge of technical / content SEO best practices and current digital marketing trends
Experience with website analytics tools such as Google Analytics, Google Tag Manager and Looker
Experience with managing and using SEO tracking tools (SEMRush preferred)
Key behaviors
Action oriented
High attention to detail
Process adherence and discipline
Pragmatic problem solving
Highly collaborative
Communicating effectively
Multi-tasker
Other skills and abilities
Strong technical expertise with CMS platforms and ability to troubleshoot common issues
Excellent time management and prioritization skills; flexible in taking on varied tasks
Ability to translate complex technical concepts for non-technical audiences
Responsive to support requests across different time zones
Collaborative with strong quality assurance capabilities
Working understanding of HTML/CSS/JS and web development principles beneficial
Self-motivated and comfortable working remotely
#J-18808-Ljbffr