Digital Media Specialist

This role supports the planning, execution, and tracking of

digital advertising campaigns , especially

programmatic and paid social media ads . The person will help manage campaign budgets, monitor performance, and coordinate with different marketing teams to ensure campaigns run smoothly and meet business goals.

Key Responsibilities

Campaign Support & Execution

– Assist in running digital advertising campaigns across channels such as display, social media, video, audio, and mobile.

Media Planning & System Updates

– Enter and maintain campaign details, ad buys, and media plans in advertising management platforms like

Mediaocean

and

Prisma .

Budget & Invoice Tracking

– Help track advertising budgets, review media invoices, and ensure campaign spending aligns with approved budgets and internal processes.

Reporting & Data Analysis

– Pull campaign reports, analyze performance data, and create summaries using tools such as

Microsoft Excel ,

Tableau , and

Microsoft PowerPoint .

Cross-Team Coordination

– Work closely with marketing, analytics, and media teams to manage campaign timelines, deliverables, and reporting.

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