
Digital Media Specialist
Mastech Digital, Basking Ridge, NJ, United States
This role supports the planning, execution, and tracking of digital advertising campaigns , especially programmatic and paid social media ads . The person will help manage campaign budgets, monitor performance, and coordinate with different marketing teams to ensure campaigns run smoothly and meet business goals.
Key Responsibilities
Campaign Support & Execution – Assist in running digital advertising campaigns across channels such as display, social media, video, audio, and mobile.
Media Planning & System Updates – Enter and maintain campaign details, ad buys, and media plans in advertising management platforms like Mediaocean and Prisma .
Budget & Invoice Tracking – Help track advertising budgets, review media invoices, and ensure campaign spending aligns with approved budgets and internal processes.
Reporting & Data Analysis – Pull campaign reports, analyze performance data, and create summaries using tools such as Microsoft Excel , Tableau , and Microsoft PowerPoint .
Cross-Team Coordination – Work closely with marketing, analytics, and media teams to manage campaign timelines, deliverables, and reporting.
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