Associate Director of Events & Marketing
Boys & Girls Clubs of Napa Valley, Vallejo, CA, United States
Job Overview
The Associate Director of Events & Marketing leads the organization’s public-facing efforts to build awareness, engagement, and support. This position oversees fundraising and community events, manages the marketing and communications strategy, and ensures a cohesive brand identity across all platforms. The Associate Director supervises the Content & Marketing Manager and collaborates with Philanthropy to align event strategy, sponsorships, and storytelling that advances the mission.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Key Roles Plan, manage, and execute all organizational fundraising and community events from concept through post-event evaluation, ensuring strong attendance and positive ROI. Lead the annual marketing and communications strategy, including brand positioning, messaging, and multi-channel campaign planning. Supervise and mentor the Content & Marketing Manager; set goals, provide feedback, and support professional development. Manage vendor and venue relationships, event budgets, timelines, run-of-show documents, and logistics; ensure quality and safety standards. Develop sponsorship packages and fulfillment plans; coordinate with Philanthropy on corporate partnerships and recognition deliverables. Build and maintain an annual marketing calendar; oversee promotional campaigns, media partnerships, and community outreach opportunities. Ensure consistency of messaging and visual identity across print, digital, and event materials; uphold brand standards and approvals. Represent the organization at community events and networking opportunities to expand reach and cultivate strategic partnerships. Track and report marketing and event performance metrics (e.g., attendance, engagement, lead sources, conversion, media coverage). Coordinate internal communications as needed to ensure staff alignment on campaigns, events, and organizational messaging.
Qualifications & Experience Bachelor’s degree in marketing, communications, public relations, nonprofit management, or related field preferred (or equivalent experience). 5+ years of progressive experience in events, marketing/communications, or related nonprofit/public-facing roles; 1–3 years supervising staff or leading teams. Demonstrated ability to plan and deliver successful events, manage budgets, and coordinate multiple stakeholders under tight timelines. Strong grasp of branding and marketing fundamentals, including content planning, email marketing, social media strategy, and basic web/analytics. Excellent project management and organizational skills; calm, solutions-oriented leadership in fast-paced environments. Strong written and verbal communication skills; confident in public representation and partner relationships. Proficiency with common tools (e.g., Microsoft/Google suite, project management tools, email/social platforms, basic design tools). Flexibility to work evenings/weekends as required for events and community engagement. xsgimln Note:
The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Key Roles Plan, manage, and execute all organizational fundraising and community events from concept through post-event evaluation, ensuring strong attendance and positive ROI. Lead the annual marketing and communications strategy, including brand positioning, messaging, and multi-channel campaign planning. Supervise and mentor the Content & Marketing Manager; set goals, provide feedback, and support professional development. Manage vendor and venue relationships, event budgets, timelines, run-of-show documents, and logistics; ensure quality and safety standards. Develop sponsorship packages and fulfillment plans; coordinate with Philanthropy on corporate partnerships and recognition deliverables. Build and maintain an annual marketing calendar; oversee promotional campaigns, media partnerships, and community outreach opportunities. Ensure consistency of messaging and visual identity across print, digital, and event materials; uphold brand standards and approvals. Represent the organization at community events and networking opportunities to expand reach and cultivate strategic partnerships. Track and report marketing and event performance metrics (e.g., attendance, engagement, lead sources, conversion, media coverage). Coordinate internal communications as needed to ensure staff alignment on campaigns, events, and organizational messaging.
Qualifications & Experience Bachelor’s degree in marketing, communications, public relations, nonprofit management, or related field preferred (or equivalent experience). 5+ years of progressive experience in events, marketing/communications, or related nonprofit/public-facing roles; 1–3 years supervising staff or leading teams. Demonstrated ability to plan and deliver successful events, manage budgets, and coordinate multiple stakeholders under tight timelines. Strong grasp of branding and marketing fundamentals, including content planning, email marketing, social media strategy, and basic web/analytics. Excellent project management and organizational skills; calm, solutions-oriented leadership in fast-paced environments. Strong written and verbal communication skills; confident in public representation and partner relationships. Proficiency with common tools (e.g., Microsoft/Google suite, project management tools, email/social platforms, basic design tools). Flexibility to work evenings/weekends as required for events and community engagement. xsgimln Note:
The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.