AI Search & Digital Content Experience Consultant
IBM, Houston, TX, United States
Introduction
A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You'll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you'll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You'll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.
Your role and responsibilities
We are looking for Consultants to join our growing AI Search & Digital Experience practice. In this client-facing role, you will guide enterprise organizations through the transformation of their digital presence to meet the demands of AI-driven search and next-generation content development. You will serve as a trusted advisor, supporting engagements that span content strategy, technical site architecture, authority building, and AI-powered marketing - helping clients stay competitive as the end to end digital experience fundamentally shifts and content supply chains are transformed.
You are intellectually curious about the shift from keyword-based to AI-driven search and excited to help clients navigate it. You are comfortable operating at both the strategic and tactical level - equally at home presenting a roadmap to a CMO and rolling up your sleeves to review a site's schema markup. You build trust quickly with clients and bring a structured, hypothesis-driven approach to problem-solving. Responsibilities include:
AI Search Strategy & Content Advisory
Consult with clients to assess their current digital and content footprint against the requirements of AI search engines (e.g., Google AI Overviews, Perplexity, ChatGPT Search)
Design content strategies that optimize for AI search retrieval, including answer-layer optimization, topic authority, and semantic content structuring
Guide clients thought building content frameworks and playbooks
Technical Site Architecture & Agent Readiness
Evaluate and redesign site architectures to support AI agent crawling, including structured data implementation (JSON-LD, Schema.org), sitemap optimization etc/
Advise on technical performance requirements - eg. page speed, mobile responsiveness
Lead implementation of entity-based SEO frameworks and knowledge graph strategies
AI-Powered Marketing Content Enablement
Advise clients on building efficient AI-augmented marketing content workflows, including prompt engineering, AI editorial governance, and brand voice consistency
Help clients evaluate and adopt AI content tools that integrate into their existing MarTech stacks
Develop strategies to build client authority across third-party platforms
Client Engagement & Delivery
Own end-to-end client relationships across mid-market and enterprise accounts
Support discovery workshops, present recommendations, and manage project workstreams
Develop client-facing deliverables including audits, roadmaps, frameworks, and playbooks
This role can be performed from anywhere in the US.
Required technical and professional expertise
10+ years in digital marketing, SEO and GEO, content strategy, or web consulting
Understanding of how LLM-based search engines (Perplexity, ChatGPT Search, Google SGE/AI Overviews) retrieve and rank content
Ability to design content architectures optimized for both SEO and AI discoverability - including semantic structuring, topic clustering, and answer-layer optimization
Hands-on experience implementing JSON-LD, Schema.org markup, and entity-based SEO strategies
Strong command of technical site health factors: Core Web Vitals, crawl budget, site architecture, indexation, and performance optimization
Understanding of how AI agents and crawlers navigate and index websites; ability to configure and advise on robots.txt, sitemaps, and structured data for agentic access
Understanding of how third-party authority through digital PR, earned media, citations, and partnerships is built
Working knowledge of AI content generation tools, workflows, and governance frameworks used in enterprise marketing
Excellent verbal and written communication skills; able to translate complex technical concepts for executive and marketing audience
Demonstrated experience managing and delivering complex, multi-workstream consulting engagements
Preferred technical and professional experience
Prior experience at a management consulting, digital agency, or marketing technology consultancy is strongly preferred
Awareness of Model Context Protocol (MCP) and how AI agents interact with web data and APIs
Experience setting up AI search performance measurement frameworks; familiarity with tools such as GA4, GSC, and emerging AI search analytics platforms
Experience advising on or integrating CMS platforms (Adobe Experience Manager) with AI content workflows
Established relationships or strategies for acquiring high-authority placements that influence AI model citation behavior
Experience with Wikidata, Google's Knowledge Panel, and entity disambiguation strategies
Ability to guide client organizations through internal adoption of new AI-driven processes and workflows
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You'll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you'll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You'll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.
Your role and responsibilities
We are looking for Consultants to join our growing AI Search & Digital Experience practice. In this client-facing role, you will guide enterprise organizations through the transformation of their digital presence to meet the demands of AI-driven search and next-generation content development. You will serve as a trusted advisor, supporting engagements that span content strategy, technical site architecture, authority building, and AI-powered marketing - helping clients stay competitive as the end to end digital experience fundamentally shifts and content supply chains are transformed.
You are intellectually curious about the shift from keyword-based to AI-driven search and excited to help clients navigate it. You are comfortable operating at both the strategic and tactical level - equally at home presenting a roadmap to a CMO and rolling up your sleeves to review a site's schema markup. You build trust quickly with clients and bring a structured, hypothesis-driven approach to problem-solving. Responsibilities include:
AI Search Strategy & Content Advisory
Consult with clients to assess their current digital and content footprint against the requirements of AI search engines (e.g., Google AI Overviews, Perplexity, ChatGPT Search)
Design content strategies that optimize for AI search retrieval, including answer-layer optimization, topic authority, and semantic content structuring
Guide clients thought building content frameworks and playbooks
Technical Site Architecture & Agent Readiness
Evaluate and redesign site architectures to support AI agent crawling, including structured data implementation (JSON-LD, Schema.org), sitemap optimization etc/
Advise on technical performance requirements - eg. page speed, mobile responsiveness
Lead implementation of entity-based SEO frameworks and knowledge graph strategies
AI-Powered Marketing Content Enablement
Advise clients on building efficient AI-augmented marketing content workflows, including prompt engineering, AI editorial governance, and brand voice consistency
Help clients evaluate and adopt AI content tools that integrate into their existing MarTech stacks
Develop strategies to build client authority across third-party platforms
Client Engagement & Delivery
Own end-to-end client relationships across mid-market and enterprise accounts
Support discovery workshops, present recommendations, and manage project workstreams
Develop client-facing deliverables including audits, roadmaps, frameworks, and playbooks
This role can be performed from anywhere in the US.
Required technical and professional expertise
10+ years in digital marketing, SEO and GEO, content strategy, or web consulting
Understanding of how LLM-based search engines (Perplexity, ChatGPT Search, Google SGE/AI Overviews) retrieve and rank content
Ability to design content architectures optimized for both SEO and AI discoverability - including semantic structuring, topic clustering, and answer-layer optimization
Hands-on experience implementing JSON-LD, Schema.org markup, and entity-based SEO strategies
Strong command of technical site health factors: Core Web Vitals, crawl budget, site architecture, indexation, and performance optimization
Understanding of how AI agents and crawlers navigate and index websites; ability to configure and advise on robots.txt, sitemaps, and structured data for agentic access
Understanding of how third-party authority through digital PR, earned media, citations, and partnerships is built
Working knowledge of AI content generation tools, workflows, and governance frameworks used in enterprise marketing
Excellent verbal and written communication skills; able to translate complex technical concepts for executive and marketing audience
Demonstrated experience managing and delivering complex, multi-workstream consulting engagements
Preferred technical and professional experience
Prior experience at a management consulting, digital agency, or marketing technology consultancy is strongly preferred
Awareness of Model Context Protocol (MCP) and how AI agents interact with web data and APIs
Experience setting up AI search performance measurement frameworks; familiarity with tools such as GA4, GSC, and emerging AI search analytics platforms
Experience advising on or integrating CMS platforms (Adobe Experience Manager) with AI content workflows
Established relationships or strategies for acquiring high-authority placements that influence AI model citation behavior
Experience with Wikidata, Google's Knowledge Panel, and entity disambiguation strategies
Ability to guide client organizations through internal adoption of new AI-driven processes and workflows
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.