DIGITAL MARKETING STRATEGIST - WALA (GDM)
Gray Television, Mobile, AL, United States
Digital Marketing Strategist - WALA (GDM)
Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Strategist to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients' goals and objectives. Skills required include strong critical and analytical skills, demonstrating knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills. Duties/Responsibilities include, but are not limited to: Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis. Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS). Assist with developing digital recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients. Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives. Will assist with client onboarding, gathering, and/or developing campaign creative. Provide guidance and training on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more). Stay up-to-date with emerging trends and identify areas of development within emerging markets. Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns. Qualifications/Requirements: 1+ years in media/advertising with a focus on digital and multi-platform campaigns BA/BS degree preferred Possess demonstrable experience working in both B2B and B2C environments Possess outstanding written and verbal communication skills Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Strategist to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients' goals and objectives. Skills required include strong critical and analytical skills, demonstrating knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills. Duties/Responsibilities include, but are not limited to: Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis. Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS). Assist with developing digital recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients. Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives. Will assist with client onboarding, gathering, and/or developing campaign creative. Provide guidance and training on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more). Stay up-to-date with emerging trends and identify areas of development within emerging markets. Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns. Qualifications/Requirements: 1+ years in media/advertising with a focus on digital and multi-platform campaigns BA/BS degree preferred Possess demonstrable experience working in both B2B and B2C environments Possess outstanding written and verbal communication skills Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.