Digital Media Buyer (part-time) - Remote, Latin America
Bluelight Consulting, New York, NY, United States
Media Buying & Strategy
Ability to audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels. Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation. Must have experience with Google Ads and Hubspot. Execute data-driven media buying strategies that align with client goals and target audiences. Conduct market research to identify the most effective media channels. Analyze historical campaign data to inform media mix and performance projections. Recommend channel-specific budgets and optimize spend based on performance metrics. Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools. Campaign Execution & Management
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies. Experience closing the feedback loop between lead quality and campaign targeting working with sales/CRM data to optimize for qualified leads, not just volume. Budget Management
Manage and allocate media budgets effectively across channels to maximize campaign performance. Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets. Identify opportunities for cost-saving without compromising campaign effectiveness. Skills & Qualifications
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms. Experience building performance reports and presenting campaign results to clients, including attribution methodology and spend-to-pipeline analysis. Familiarity with B2B lead generation platforms such as Clutch, G2, or similar directories is a plus. Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms). Proven track record of managing performance marketing campaigns with a focus on results. Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.) Exceptional analytical and problem-solving skills. Excellent communication and interpersonal skills. Self-motivated, detail-oriented, and able to work independently and as part of a team. Proficiency with media buying and planning tools. Company Benefits
Competitive salary and bonuses, including performance-based salary increases. Generous paid-time-off policy Flexible working hours Work remotely Continuing education, training, conferences Company-sponsored coursework, exams, and certifications
Ability to audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels. Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation. Must have experience with Google Ads and Hubspot. Execute data-driven media buying strategies that align with client goals and target audiences. Conduct market research to identify the most effective media channels. Analyze historical campaign data to inform media mix and performance projections. Recommend channel-specific budgets and optimize spend based on performance metrics. Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools. Campaign Execution & Management
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies. Experience closing the feedback loop between lead quality and campaign targeting working with sales/CRM data to optimize for qualified leads, not just volume. Budget Management
Manage and allocate media budgets effectively across channels to maximize campaign performance. Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets. Identify opportunities for cost-saving without compromising campaign effectiveness. Skills & Qualifications
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms. Experience building performance reports and presenting campaign results to clients, including attribution methodology and spend-to-pipeline analysis. Familiarity with B2B lead generation platforms such as Clutch, G2, or similar directories is a plus. Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms). Proven track record of managing performance marketing campaigns with a focus on results. Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.) Exceptional analytical and problem-solving skills. Excellent communication and interpersonal skills. Self-motivated, detail-oriented, and able to work independently and as part of a team. Proficiency with media buying and planning tools. Company Benefits
Competitive salary and bonuses, including performance-based salary increases. Generous paid-time-off policy Flexible working hours Work remotely Continuing education, training, conferences Company-sponsored coursework, exams, and certifications