Marketing and Communications Data Analyst Student Assistant
Inside Higher Ed, Athens, GA, United States
Position Summary
The Marketing and Communications Data Analyst Student Assistant will assist in cleaning, transforming, and validating data to ensure high data quality and reliability, support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater, and create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
Duties/Responsibilities
Data Cleaning & Transformation: Assist in cleaning, transforming, and validating data to ensure high data quality and reliability. Gain experience with ETL (Extract, Transform, Load) processes and data wrangling techniques.
Weekly Data Reporting: Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics.
Data Visualization: Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
Digital Analytics & Campaign Analysis: Gain hands‑on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness.
Knowledge, Skills, Abilities and/or Competencies
Academic Standing: Preferred GPA of 3.5, or at least 3.3.
Technical Proficiency: Basic understanding and/or desire to learn the following tools and platforms: R‑Studio, Excel, Tableau, Google Analytics 4 (GA4), Google Ads, Sprout Social, Bit.ly, and Meltwater.
Data Literacy: Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.
Analytical Mindset: Possess a natural curiosity to explore data, uncover trends, and solve complex problems. Demonstrate keen attention to detail and a proactive approach to discovering insights that drive decision‑making.
Location Athens Area
Contact Details Recruitment Contact Name: Sarah Smith
Recruitment Contact Email: Sarahruthsmith@uga.edu
Equal Opportunity Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR: hrweb@uga.edu.
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Duties/Responsibilities
Data Cleaning & Transformation: Assist in cleaning, transforming, and validating data to ensure high data quality and reliability. Gain experience with ETL (Extract, Transform, Load) processes and data wrangling techniques.
Weekly Data Reporting: Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics.
Data Visualization: Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
Digital Analytics & Campaign Analysis: Gain hands‑on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness.
Knowledge, Skills, Abilities and/or Competencies
Academic Standing: Preferred GPA of 3.5, or at least 3.3.
Technical Proficiency: Basic understanding and/or desire to learn the following tools and platforms: R‑Studio, Excel, Tableau, Google Analytics 4 (GA4), Google Ads, Sprout Social, Bit.ly, and Meltwater.
Data Literacy: Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.
Analytical Mindset: Possess a natural curiosity to explore data, uncover trends, and solve complex problems. Demonstrate keen attention to detail and a proactive approach to discovering insights that drive decision‑making.
Location Athens Area
Contact Details Recruitment Contact Name: Sarah Smith
Recruitment Contact Email: Sarahruthsmith@uga.edu
Equal Opportunity Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR: hrweb@uga.edu.
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