Vice President of Media, Paid Media and Customer Acquisition
Confidential, El Paso, TX, United States
Vice President of Media, Paid Media and Customer Acquisition
About the Company
Prominent digital marketing & lead generation firm
Industry Marketing and Advertising
Type Privately Held
About the Role
The Company is in search of a Vice President of Media to spearhead the expansion of its paid media and customer acquisition strategy, particularly within the P&C insurance vertical. The successful candidate will be responsible for defining and owning the long-term vision and strategic roadmap for paid media, serving as a key advisor to the executive team, and leading the company to a position of market leadership in performance-driven insurance acquisition. This role demands a proven leader with a strong background in performance marketing, digital acquisition, and growth, ideally with a focus on high-volume, regulated environments such as insurance. The VP of Media will be tasked with full-funnel growth ownership, optimizing for profitability, and ensuring that media strategy is aligned with downstream outcomes, including underwriting and policy conversion.
Applicants for the VP of Media position at the company should have a minimum of 10 years' experience in performance marketing, digital acquisition, or growth leadership, with at least 5 years in senior roles managing large teams and significant media budgets. The role requires a deep understanding of P&C insurance economics, including carrier dynamics and underwriting constraints, as well as technical expertise in various paid channels and advanced analytics. The ideal candidate will have a proven track record in scaling profitable customer acquisition in regulated industries, with a strong preference for those with direct experience in P&C insurance. Key qualifications include a leadership profile that demonstrates executive presence, commercial acumen, and a data-driven, experimental approach to decision-making. Experience in compliance frameworks within insurance marketing and a background in AI-driven marketing strategies are also highly valued.
Hiring Manager Title GM
Travel Percent Less than 10%
Functions
Marketing Advertising/Media Planning
About the Company
Prominent digital marketing & lead generation firm
Industry Marketing and Advertising
Type Privately Held
About the Role
The Company is in search of a Vice President of Media to spearhead the expansion of its paid media and customer acquisition strategy, particularly within the P&C insurance vertical. The successful candidate will be responsible for defining and owning the long-term vision and strategic roadmap for paid media, serving as a key advisor to the executive team, and leading the company to a position of market leadership in performance-driven insurance acquisition. This role demands a proven leader with a strong background in performance marketing, digital acquisition, and growth, ideally with a focus on high-volume, regulated environments such as insurance. The VP of Media will be tasked with full-funnel growth ownership, optimizing for profitability, and ensuring that media strategy is aligned with downstream outcomes, including underwriting and policy conversion.
Applicants for the VP of Media position at the company should have a minimum of 10 years' experience in performance marketing, digital acquisition, or growth leadership, with at least 5 years in senior roles managing large teams and significant media budgets. The role requires a deep understanding of P&C insurance economics, including carrier dynamics and underwriting constraints, as well as technical expertise in various paid channels and advanced analytics. The ideal candidate will have a proven track record in scaling profitable customer acquisition in regulated industries, with a strong preference for those with direct experience in P&C insurance. Key qualifications include a leadership profile that demonstrates executive presence, commercial acumen, and a data-driven, experimental approach to decision-making. Experience in compliance frameworks within insurance marketing and a background in AI-driven marketing strategies are also highly valued.
Hiring Manager Title GM
Travel Percent Less than 10%
Functions
Marketing Advertising/Media Planning