Video Marketing Specialist – CTV & Digital Content

Job Description: Primary Title: Video Marketing Specialist – CTV & Digital Content Alternate Titles / Levels: Junior: Digital Video Creator / CTV Content Producer Mid-Level: Video Marketing Specialist / Connected TV Advertising Producer Senior: Senior Video Content Strategist / Lead CTV Creative Producer Summary: 15–30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns. Need to create 3 creatives a month with 2-3 variants Adhoc role 3 months of work but will likely extend to 6 months Overview: As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing—particularly in the rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15–30 seconds) designed to capture attention, communicate value, and drive conversions. You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence. This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision—someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you. Key Responsibilities CTV-Specific Production (Primary Focus): Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate, and conversion Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including: Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate Audio: AAC stereo, -24 LUFS loudness normalization File size and duration compliance per platform Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions Cross-Channel Repurposing: Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed) Create motion and static variants for display, programmatic, and email campaigns Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable) Develop storyboards and shot lists for multi-platform campaigns Performance & Optimization: Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA) Execute A/B and multivariate creative tests; iterate based on data insights Maintain creative test velocity: minimum 2-3 new variants per campaign cycle Document learnings and contribute to internal creative best practices Collaboration & Workflow: Manage projects through Monday.com or Microsoft Teams Participate in creative reviews, feedback sessions, and cross-functional planning Maintain organized asset libraries and version control Support brand consistency across all channels Must-Have Qualifications Level Experience Portfolio Requirements Core Competencies Junior 1–2 years in video production/editing for digital advertising At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem Mid-Level 3–5 years in video marketing, digital advertising, or agency environment 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, 3+ completion rates); A/B test examples; storyboards Proven ability to optimize for performance, cross-channel adaptation experience, can work independently Senior 6+ years with leadership experience in video/creative teams Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations Creative strategy ownership, team mentorship, campaign optimization, stakeholder management All Levels Must Demonstrate: Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent) Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies Knowledge of video encoding, compression, and delivery standards Strong visual storytelling within strict time constraints Ability to write or collaborate on ad copy and CTAs Nice-to-Have Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher, Motion graphics expertise: After Effects expressions, Cinema 4D, or similar Sound design and audio mixing capabilities Familiarity with broadcast/linear TV ad production Experience in B2B/Enterprise customer verticals Knowledge of accessibility standards (WCAG) for video Photography/cinematography skills for original content capture Experience managing external vendors, freelancers, or agency partners Core Technical Skills & Tools Video Editing & Production: Adobe Premiere Pro, After Effects, Media Encoder DaVinci Resolve, Final Cut Pro X Avid Media Composer (preferred for broadcast backgrounds) Design & Graphics: Adobe Photoshop, Illustrator Figma (for storyboards, mockups, collaboration) After Effects expressions/scripting Collaboration & Project Management: Frame.io, Wipster, or similar review platforms Monday.com, Notion, Microsoft Teams Google Workspace / Microsoft 365 Ad Platforms & Specs Knowledge: Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV The Trade Desk, DV360, Google Ad Manager Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager VAST/VPAID tag familiarity Mountain and Simplifi ad platforms (optional) Encoding & Delivery: H.264/H.265 encoding, MP4/MOV containers Bitrate optimization (15–25 Mbps for CTV) Caption embedding: SRT, VTT, CEA-608/708 Color management: Rec. 709, HDR awareness Sample Success Metrics / KPIs First 3 Months (Onboarding & Foundation) Complete platform-specific spec training and produce first CTV ad independently (optional) Deliver 2–3 CTV ad variants that pass QA and platform compliance Establish baseline creative performance benchmarks First 6 Months (Optimization & Velocity) Maintain creative test velocity of 8–12 new CTV variants/month Improve average Video Completion Rate (VCR) by 10% over baseline Reduce average cost per completed view by 15% through creative optimization Successfully repurpose CTV assets into 3+ channel formats per campaign Core KPIs to Track: Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s View-Through Rate (VTR): Campaign-specific targets Click-Through Rate (CTR): Benchmark against industry standards Cost Per Acquisition (CPA): Creative contribution to efficiency Creative Test Velocity: New variants produced per sprint/month