Product Marketing Manager
Teknova Inc, California, MO, United States
Join the Teknova Team and Help Shape the Future of Health
When you join the Teknova team, you’re helping to create the future of health. Our customers are working to discover novel therapies that will help people everywhere live longer, healthier lives. We make sure they have a reliable supply of the essential ingredients they need to succeed, and every member of our team plays an important role.
JOB OVERVIEW Teknova is looking for a talented Product Marketing Manager to join our Marketing team in a full-time capacity. As Product Marketing Manager, you will play a crucial role in driving our company’s success by developing and executing strategic product development and marketing initiatives to drive the growth of Teknova’s catalog and custom/GMP manufacturing product lines. Your role will work closely with cross-functional teams to identify product growth opportunities, bring new products to life through product development and go-to-market activities, develop and oversee ongoing marketing efforts across the Teknova product portfolio, manage and optimize multi-channel outreach campaigns, and deliver measurable results.
JOB DUTIES AND RESPONSIBILITIES
Lead product roadmap development with key cross-functional partners (Commercial, Operations, Quality) to identify new products and services to bolster the Teknova product portfolio
Conduct market research and competitive analysis to identify gaps, emerging trends, and new product opportunities within the life sciences and diagnostic sectors
Define target segments and buyer personas across biotech, pharma, diagnostics, and academic markets
Develop and execute go-to-market strategies for new and existing Teknova products, including positioning, messaging, and launch/campaign plans
Partner with the broader Marketing team on content development, collateral, digital marketing initiatives, lead generation, events to drive product awareness and lead generation
Manage the implementation of various paid, owned, and earned efforts, notably marketing automation workflows and lead scoring models
Analyze customer and campaign data to identify trends, opportunities, and areas for improvement
Utilize data-driven insights to evaluate product performance, tied to marketing activity
Support internal training of Commercial team as required
Foster and maintain relationships with internal support teams and external partners
Our Culture :
At Teknova, our culture is all about creative problem solving, and our default answer is “Yes.” We’re customer-obsessed and go all in for them and each other. We aren’t interested in the status quo—we want to discover what’s possible. We’re bold and built to change. We go above and beyond to develop novel products that help our customers get reliable results, engineer formats that fit their systems, and find ways to ship out their orders one day sooner. Every time we help our customers work more efficiently; we bring them a step closer to that big breakthrough.
Our Values :
We value the unique personality and background of everyone on our team—we want you to be you. By working together and sharing our skills, we find new and better solutions for our customers. The people on our team are at the heart of everything we do, and we’re here to support them.
Requirements
EDUCATION
Bachelor’s degree in marketing, business, life sciences, or a related field
KNOWLEDGE / SKILLS / EXPERIENCE
8+ years industry experience in product management, product marketing, or a related role within the life sciences, biotech, or diagnostics industry
Demonstrated experience managing or marketing reagents, assay kits, or similar laboratory products
Strong written and verbal communication skills, with the ability to translate complex scientific concepts for a range of audiences
Proven ability to work independently in a collaboration yet fast-paced environment, managing multiple projects simultaneously
From performance bonuses that give every member of our team a chance to share in our success to health insurance and retirement savings programs to our generous PTO policy, we’re invested in our associates. Our benefits include:
Comprehensive medical, dental, and vision plans
401(k) retirement plans with a 4% employer match
Employee Stock Purchase Plan (ESPP)
Teknova wellness program
Continuous learning opportunities
Paid holidays, paid time off, and paid sick leave
From our scientists to our shipping department, the people who thrive here see beyond reporting lines—they are driven and open to learning something new. If you’re ready to make a difference and be part of a team that values creativity, collaboration, and customer obsession, we’d love to hear from you. Join us at Teknova and help shape the future of health.
Teknova is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other status or characteristic protected by law.
The pay range provided in this posting represents the expected compensation for candidates hired within California. If hired outside of California, the compensation range may vary based on local market conditions, geographic location, and applicable state laws.
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When you join the Teknova team, you’re helping to create the future of health. Our customers are working to discover novel therapies that will help people everywhere live longer, healthier lives. We make sure they have a reliable supply of the essential ingredients they need to succeed, and every member of our team plays an important role.
JOB OVERVIEW Teknova is looking for a talented Product Marketing Manager to join our Marketing team in a full-time capacity. As Product Marketing Manager, you will play a crucial role in driving our company’s success by developing and executing strategic product development and marketing initiatives to drive the growth of Teknova’s catalog and custom/GMP manufacturing product lines. Your role will work closely with cross-functional teams to identify product growth opportunities, bring new products to life through product development and go-to-market activities, develop and oversee ongoing marketing efforts across the Teknova product portfolio, manage and optimize multi-channel outreach campaigns, and deliver measurable results.
JOB DUTIES AND RESPONSIBILITIES
Lead product roadmap development with key cross-functional partners (Commercial, Operations, Quality) to identify new products and services to bolster the Teknova product portfolio
Conduct market research and competitive analysis to identify gaps, emerging trends, and new product opportunities within the life sciences and diagnostic sectors
Define target segments and buyer personas across biotech, pharma, diagnostics, and academic markets
Develop and execute go-to-market strategies for new and existing Teknova products, including positioning, messaging, and launch/campaign plans
Partner with the broader Marketing team on content development, collateral, digital marketing initiatives, lead generation, events to drive product awareness and lead generation
Manage the implementation of various paid, owned, and earned efforts, notably marketing automation workflows and lead scoring models
Analyze customer and campaign data to identify trends, opportunities, and areas for improvement
Utilize data-driven insights to evaluate product performance, tied to marketing activity
Support internal training of Commercial team as required
Foster and maintain relationships with internal support teams and external partners
Our Culture :
At Teknova, our culture is all about creative problem solving, and our default answer is “Yes.” We’re customer-obsessed and go all in for them and each other. We aren’t interested in the status quo—we want to discover what’s possible. We’re bold and built to change. We go above and beyond to develop novel products that help our customers get reliable results, engineer formats that fit their systems, and find ways to ship out their orders one day sooner. Every time we help our customers work more efficiently; we bring them a step closer to that big breakthrough.
Our Values :
We value the unique personality and background of everyone on our team—we want you to be you. By working together and sharing our skills, we find new and better solutions for our customers. The people on our team are at the heart of everything we do, and we’re here to support them.
Requirements
EDUCATION
Bachelor’s degree in marketing, business, life sciences, or a related field
KNOWLEDGE / SKILLS / EXPERIENCE
8+ years industry experience in product management, product marketing, or a related role within the life sciences, biotech, or diagnostics industry
Demonstrated experience managing or marketing reagents, assay kits, or similar laboratory products
Strong written and verbal communication skills, with the ability to translate complex scientific concepts for a range of audiences
Proven ability to work independently in a collaboration yet fast-paced environment, managing multiple projects simultaneously
From performance bonuses that give every member of our team a chance to share in our success to health insurance and retirement savings programs to our generous PTO policy, we’re invested in our associates. Our benefits include:
Comprehensive medical, dental, and vision plans
401(k) retirement plans with a 4% employer match
Employee Stock Purchase Plan (ESPP)
Teknova wellness program
Continuous learning opportunities
Paid holidays, paid time off, and paid sick leave
From our scientists to our shipping department, the people who thrive here see beyond reporting lines—they are driven and open to learning something new. If you’re ready to make a difference and be part of a team that values creativity, collaboration, and customer obsession, we’d love to hear from you. Join us at Teknova and help shape the future of health.
Teknova is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other status or characteristic protected by law.
The pay range provided in this posting represents the expected compensation for candidates hired within California. If hired outside of California, the compensation range may vary based on local market conditions, geographic location, and applicable state laws.
#J-18808-Ljbffr