Marketing Targeting Strategy & Campaign Delivery Manager (Salesforce Data Cloud
TD Bank, Mount Laurel, NJ, United States
page for more information.* Profile configuration, audience entry source, exit criteria, re-entry criteria, and campaign goals* Structuring Journey decision splits, updates/modifications, and optimization* Developing and configuring dynamic content, Personalization requirements, messaging/activities across channels* Partners with creative teams and build reusable content blocks* Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others* Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members* Scope of role may have enterprise impact* Focuses on short to medium - term issues (e.g. 6-12 months)* Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise* Oversees and/or independently performs tasks from end-to-end* May interact with any hierarchy level up to executive leaders and external vendors* Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or;* 5+ year of relevant experience; higher degree education and research tenure can be counted- Hands on experience in executing marketing campaigns with:
* **Salesforce Data Cloud**
* **Salesforce Marketing Cloud**
* **Salesforce Loyalty Management*** SFMC Administrator Certification* SFMC Email Specialist Certification* **Experience using SQL, JSON, and Amp script*** **Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis*** Experience in leveraging **marketing segmentation techniques** using customer and prospect data for targeting campaigns* Strong communication skills to interact with stakeholders and influence marketing strategy* Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs* Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience* Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business* Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate* Serves as an authority on a given business domain and provides business expertise to place context around analytics discovery and inform recommendations* Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution* Provides day-to-day support and delivery of analytics* Represents functional area as a business insights & analytics specialized expert* Synthesizes complex and vast amount of information and translates into actionable insights and strategy* Builds business requirements and facilitates project execution to develop insights* Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value* Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers* Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly* Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand* Provides business explanation for anomalies/outliers identified during analysis* Works with business functions and analytics teams to transition business requirements to analytics requirements* Trains business users on how to integrate analytics into decisions* Leverages knowledge of data capabilities to build and deliver insights* Develops analysis to corroborate initial proof of concept* Executes on data requests accurately and within a timely manner* Identifies and investigates data/analytics related issues* Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)* Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues* Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements* Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts* Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite* Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest* Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit* Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques* Participates in personal performance management and development activities, including cross training within own team* Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities* Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices* Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships* Contributes to a fair, positive and equitable environment that supports a diverse workforce* Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally* Domestic Travel – Occasional* International Travel – Never* Performing sedentary work – Continuous* Performing multiple tasks – Continuous* Operating standard office equipment - Continuous* Responding quickly to sounds – Occasional* Sitting – Continuous* Standing – Occasional* Walking – Occasional* Moving safely in confined spaces – Occasional* Lifting/Carrying (under 25 lbs.) – Occasional* Lifting/Carrying (over 25 lbs.) – Never* Squatting – Occasional* Bending – Occasional* Kneeling – Never* Crawling – Never* Climbing – Never* Reaching overhead – Never* Reaching forward – Occasional* Pushing – Never* Pulling – Never* Twisting – Never* Concentrating for long periods of time – Continuous* Applying common sense to deal with problems involving standardized situations – Continuous* Reading, writing and comprehending instructions – Continuous* Adding, subtracting, multiplying and dividing – Continuous**Additional Information:**
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
**Colleague Development****Training & Onboarding**
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
**Interview Process**
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants #J-18808-Ljbffr
* **Salesforce Data Cloud**
* **Salesforce Marketing Cloud**
* **Salesforce Loyalty Management*** SFMC Administrator Certification* SFMC Email Specialist Certification* **Experience using SQL, JSON, and Amp script*** **Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis*** Experience in leveraging **marketing segmentation techniques** using customer and prospect data for targeting campaigns* Strong communication skills to interact with stakeholders and influence marketing strategy* Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs* Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience* Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business* Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate* Serves as an authority on a given business domain and provides business expertise to place context around analytics discovery and inform recommendations* Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution* Provides day-to-day support and delivery of analytics* Represents functional area as a business insights & analytics specialized expert* Synthesizes complex and vast amount of information and translates into actionable insights and strategy* Builds business requirements and facilitates project execution to develop insights* Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value* Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers* Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly* Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand* Provides business explanation for anomalies/outliers identified during analysis* Works with business functions and analytics teams to transition business requirements to analytics requirements* Trains business users on how to integrate analytics into decisions* Leverages knowledge of data capabilities to build and deliver insights* Develops analysis to corroborate initial proof of concept* Executes on data requests accurately and within a timely manner* Identifies and investigates data/analytics related issues* Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)* Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues* Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements* Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts* Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite* Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest* Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit* Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques* Participates in personal performance management and development activities, including cross training within own team* Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities* Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices* Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships* Contributes to a fair, positive and equitable environment that supports a diverse workforce* Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally* Domestic Travel – Occasional* International Travel – Never* Performing sedentary work – Continuous* Performing multiple tasks – Continuous* Operating standard office equipment - Continuous* Responding quickly to sounds – Occasional* Sitting – Continuous* Standing – Occasional* Walking – Occasional* Moving safely in confined spaces – Occasional* Lifting/Carrying (under 25 lbs.) – Occasional* Lifting/Carrying (over 25 lbs.) – Never* Squatting – Occasional* Bending – Occasional* Kneeling – Never* Crawling – Never* Climbing – Never* Reaching overhead – Never* Reaching forward – Occasional* Pushing – Never* Pulling – Never* Twisting – Never* Concentrating for long periods of time – Continuous* Applying common sense to deal with problems involving standardized situations – Continuous* Reading, writing and comprehending instructions – Continuous* Adding, subtracting, multiplying and dividing – Continuous**Additional Information:**
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
**Colleague Development****Training & Onboarding**
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
**Interview Process**
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants #J-18808-Ljbffr