Senior Brand Manager
ARI (Axcel Recruiting Inc.), Houston, TX, United States
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.
RESPONSIBILITIES
Develop and mine insights to determine consumer opportunities
Create new Digital Marketing and eCommerce Sales strategies
Identify and commercialize new platform innovation ideas
Develop/tighten new product strategy in line with brand growth strategy
Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
Participate in improving organizational process and train marketing talent
CAPABILITIES
Creative
Strategic
Influence
Analytical
Decision making
Communication skills
Collaborative
Ability to multi-task and prioritize
Results orientation
Leads courageously
Thrive in an entrepreneurial, fast paced and dynamic environment
Resourceful
Excel at interacting with all levels of management including senior leadership
SKILLS
Proficient in new product development validation research techniques
Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
Ability to develop and commercialization innovation both close-in and breakthrough
Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
Knowledge of traditional customer base
Knowledge of core marketing processes, digital strategies, & eCommerce
EXPERIENCE
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
2-3 years of Digital & eCommerce
EDUCATION
Bachelor’s Degree. MBA preferred
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RESPONSIBILITIES
Develop and mine insights to determine consumer opportunities
Create new Digital Marketing and eCommerce Sales strategies
Identify and commercialize new platform innovation ideas
Develop/tighten new product strategy in line with brand growth strategy
Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
Participate in improving organizational process and train marketing talent
CAPABILITIES
Creative
Strategic
Influence
Analytical
Decision making
Communication skills
Collaborative
Ability to multi-task and prioritize
Results orientation
Leads courageously
Thrive in an entrepreneurial, fast paced and dynamic environment
Resourceful
Excel at interacting with all levels of management including senior leadership
SKILLS
Proficient in new product development validation research techniques
Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
Ability to develop and commercialization innovation both close-in and breakthrough
Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
Knowledge of traditional customer base
Knowledge of core marketing processes, digital strategies, & eCommerce
EXPERIENCE
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
2-3 years of Digital & eCommerce
EDUCATION
Bachelor’s Degree. MBA preferred
#J-18808-Ljbffr