Go-to-market Lead
OpenCommerce Group, California, MO, United States
With ~200 employees, OpenCommerce Group is a leading technology organization that offers e-commerce products with offices in China, and Hanoi. We are fortunate to have a team that can target vast and vibrant markets, with the benefit of ten years in the eCommerce industry and over one million online sales sector customers around the world. most nations in the world, such as the United States and China. The aim of the OpenCommerce Group is to create a product ecosystem to facilitate and improve e-commerce in general, as well as cross-border commerce in particular, and to serve as a launching pad for entrepreneurs. Starts expands and performs in the online world. We're expanding rapidly, and we're searching for top talent to help us create a global Commerce Community. Join OpenCommerce Group to expand the scope of your work.
JOB DESCRIPTION 1. Market Entry & Strategic Expansion
Design and execute robust
Go-to-Market (GTM)
strategies for the ShopBase ecosystem across target regions (US, EU, CA, AU, etc.).
Conduct in-depth market research to identify regional nuances, competitive landscapes, and consumer behavior to tailor localized business models.
Evaluate market feasibility and provide
data-driven recommendations
regarding new product launches or segment penetrations.
2. Integrated Marketing & Sales Leadership
Assume full accountability for
Revenue growth
and
Market Share
within assigned territories.
Orchestrate the end-to-end marketing and sales funnel, from brand awareness and lead generation to conversion and retention.
Strengthen OCG’s global market positioning through high-level networking, public speaking, and industry engagement.
3. Community Building & Ecosystem Engagement
Directly oversee the development and nurturing of user communities across major platforms such as Facebook, Twitter, Discord, and Telegram.
Leverage community insights to drive product innovation and establish a loyal, educated customer base.
4. Cross-functional Leadership
Collaborate closely with Product and Operations teams to ensure our offerings effectively address the "pain points" of international merchants.
Recruit, mentor, and manage high-performing, multicultural marketing and sales teams across various countries.
REQUIREMENT Professional Experience: 2–3 years of proven experience in IT Product. Candidates with a background in Cross-border E-commerce are plus.
Strategic Mindset: Possession of a strong Growth Mindset; prior experience in scaling international businesses or building multi-country teams is a significant advantage.
Language Proficiency: Fluency in English (both written and verbal) is essential for navigating international partnerships and global team management.
Leadership Prowess: Demonstrated ability to lead diverse teams, manage multiple priorities simultaneously, and drive organizational Change Management.
Soft Skills: Exceptional public speaking, persuasive communication, and high-level networking capabilities.
Analytical Skills: A sharp analytical mindset with the ability to translate complex data into actionable strategic plans.
BENEFITS You'll find this place irresistible Enjoy top-tier compensation, including: Compensation & Rewards
Competitive monthly NET salary, transparent and fully take-home
up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.
Work Flexibility & Time Off
24 remote working days per year, enabling a healthy work–life balance
12 days of paid annual leave, in addition to public holidays
Flexible working hours, Monday to Friday – weekends are fully yours
Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
Company-sponsored sports clubs to support both physical and mental well-being
Regular company trips and team bonding activities
Be part of a fast-growing global B2B SaaS organization
Clear and accelerated career development and promotion pathways
Collaborate with talented, diverse, and high-performing teams across regions
Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured
We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.
#J-18808-Ljbffr
JOB DESCRIPTION 1. Market Entry & Strategic Expansion
Design and execute robust
Go-to-Market (GTM)
strategies for the ShopBase ecosystem across target regions (US, EU, CA, AU, etc.).
Conduct in-depth market research to identify regional nuances, competitive landscapes, and consumer behavior to tailor localized business models.
Evaluate market feasibility and provide
data-driven recommendations
regarding new product launches or segment penetrations.
2. Integrated Marketing & Sales Leadership
Assume full accountability for
Revenue growth
and
Market Share
within assigned territories.
Orchestrate the end-to-end marketing and sales funnel, from brand awareness and lead generation to conversion and retention.
Strengthen OCG’s global market positioning through high-level networking, public speaking, and industry engagement.
3. Community Building & Ecosystem Engagement
Directly oversee the development and nurturing of user communities across major platforms such as Facebook, Twitter, Discord, and Telegram.
Leverage community insights to drive product innovation and establish a loyal, educated customer base.
4. Cross-functional Leadership
Collaborate closely with Product and Operations teams to ensure our offerings effectively address the "pain points" of international merchants.
Recruit, mentor, and manage high-performing, multicultural marketing and sales teams across various countries.
REQUIREMENT Professional Experience: 2–3 years of proven experience in IT Product. Candidates with a background in Cross-border E-commerce are plus.
Strategic Mindset: Possession of a strong Growth Mindset; prior experience in scaling international businesses or building multi-country teams is a significant advantage.
Language Proficiency: Fluency in English (both written and verbal) is essential for navigating international partnerships and global team management.
Leadership Prowess: Demonstrated ability to lead diverse teams, manage multiple priorities simultaneously, and drive organizational Change Management.
Soft Skills: Exceptional public speaking, persuasive communication, and high-level networking capabilities.
Analytical Skills: A sharp analytical mindset with the ability to translate complex data into actionable strategic plans.
BENEFITS You'll find this place irresistible Enjoy top-tier compensation, including: Compensation & Rewards
Competitive monthly NET salary, transparent and fully take-home
up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.
Work Flexibility & Time Off
24 remote working days per year, enabling a healthy work–life balance
12 days of paid annual leave, in addition to public holidays
Flexible working hours, Monday to Friday – weekends are fully yours
Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
Company-sponsored sports clubs to support both physical and mental well-being
Regular company trips and team bonding activities
Be part of a fast-growing global B2B SaaS organization
Clear and accelerated career development and promotion pathways
Collaborate with talented, diverse, and high-performing teams across regions
Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured
We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.
#J-18808-Ljbffr