B2B Digital Strategy Consultant - Pet Health
Elanco Tiergesundheit AG, Indianapolis, IN, United States
B2B Digital Strategy Consultant - Pet Health page is loaded## B2B Digital Strategy Consultant - Pet Healthlocations:
Indianapolis, INtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0025084**At Elanco (NYSE: ELAN) – it all starts with animals!****As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.**
**At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.****At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.****Making animals’ lives better makes life better – join our team today!****Your Role: B2B Digital Strategy Consultant – Pet Health**As the B2B Digital Strategy Consultant for Pet Health, you will be part of the US Digital Vet Engagement team, responsible for architecting and guiding the comprehensive digital engagement roadmap for our Pet Health portfolio. In this role, you will serve as a strategic point of contact, shaping the future of how Elanco engages with veterinary professionals and business partners to ensure our brands maintain a prominent digital presence.**Your Responsibilities**:
• Define and own the B2B digital strategy for the Pet Health portfolio, partnering with Brand Marketing to develop digital-first campaigns that facilitate awareness, adoption, and loyalty.
• Act as a key advisor to senior leadership, using data-driven market analysis and customer insights to influence budget allocation and strategic priorities.
• Guide complex, matrixed teams across Marketing, Sales, and IT to ensure the successful adoption of digital strategies and champion an organizational shift toward a digital-first mindset.
• Develop hands-on expertise in Elanco’s core digital capabilities (Email, Web, Webinar, CRM) to ensure operational excellence and provide critical cross-training within the team.
• Establish and monitor key performance indicators (KPIs), using reporting tools (e.g., Google Analytics, Tableau) to quantify campaign performance and identify opportunities for optimization.**What You Need to Succeed (minimum qualifications):**
• Education: Bachelor’s degree in Marketing, Information Technology, Business, or a related field.• Experience: A minimum of 5 years of experience in digital marketing or brand management, preferably within the animal health or pharmaceutical industry.• Skills: Demonstrated ability to develop actionable, multi-year strategic roadmaps and a proven track record of influencing senior stakeholders in a matrixed environment.**What will give you a competitive edge (preferred qualifications)**:
• Experience developing customer lifecycle journeys and directing impactful messaging at each stage, from acquisition to conversion.
• Hands-on experience with campaign performance monitoring, identifying optimization opportunities, and communicating recommendations to business partners.
• Exposure to a wide range of technology platforms including CRM, marketing automation, and CMS.• Excellent analytical, problem-solving, and negotiation skills with experience managing digital agency partners.· Exceptional presentation and storytelling skills, with the ability to build a compelling business case for digital investment.**Additional Information:**
• Travel: Up to 15%
• Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment**Elanco Benefits and Perks:** We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups • Annual bonus offering
• Flexible work arrangements • Up to 6% 401K matchingElanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected statusElanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‐related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see ourElanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching life and our Elanco Healthy Purpose(TM) CSR framework – all to advance the health of animals, people and the planet. Learn more at . #J-18808-Ljbffr
Indianapolis, INtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0025084**At Elanco (NYSE: ELAN) – it all starts with animals!****As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.**
**At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.****At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.****Making animals’ lives better makes life better – join our team today!****Your Role: B2B Digital Strategy Consultant – Pet Health**As the B2B Digital Strategy Consultant for Pet Health, you will be part of the US Digital Vet Engagement team, responsible for architecting and guiding the comprehensive digital engagement roadmap for our Pet Health portfolio. In this role, you will serve as a strategic point of contact, shaping the future of how Elanco engages with veterinary professionals and business partners to ensure our brands maintain a prominent digital presence.**Your Responsibilities**:
• Define and own the B2B digital strategy for the Pet Health portfolio, partnering with Brand Marketing to develop digital-first campaigns that facilitate awareness, adoption, and loyalty.
• Act as a key advisor to senior leadership, using data-driven market analysis and customer insights to influence budget allocation and strategic priorities.
• Guide complex, matrixed teams across Marketing, Sales, and IT to ensure the successful adoption of digital strategies and champion an organizational shift toward a digital-first mindset.
• Develop hands-on expertise in Elanco’s core digital capabilities (Email, Web, Webinar, CRM) to ensure operational excellence and provide critical cross-training within the team.
• Establish and monitor key performance indicators (KPIs), using reporting tools (e.g., Google Analytics, Tableau) to quantify campaign performance and identify opportunities for optimization.**What You Need to Succeed (minimum qualifications):**
• Education: Bachelor’s degree in Marketing, Information Technology, Business, or a related field.• Experience: A minimum of 5 years of experience in digital marketing or brand management, preferably within the animal health or pharmaceutical industry.• Skills: Demonstrated ability to develop actionable, multi-year strategic roadmaps and a proven track record of influencing senior stakeholders in a matrixed environment.**What will give you a competitive edge (preferred qualifications)**:
• Experience developing customer lifecycle journeys and directing impactful messaging at each stage, from acquisition to conversion.
• Hands-on experience with campaign performance monitoring, identifying optimization opportunities, and communicating recommendations to business partners.
• Exposure to a wide range of technology platforms including CRM, marketing automation, and CMS.• Excellent analytical, problem-solving, and negotiation skills with experience managing digital agency partners.· Exceptional presentation and storytelling skills, with the ability to build a compelling business case for digital investment.**Additional Information:**
• Travel: Up to 15%
• Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment**Elanco Benefits and Perks:** We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups • Annual bonus offering
• Flexible work arrangements • Up to 6% 401K matchingElanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected statusElanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‐related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see ourElanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching life and our Elanco Healthy Purpose(TM) CSR framework – all to advance the health of animals, people and the planet. Learn more at . #J-18808-Ljbffr